About Miranda Miller

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So far Miranda Miller has created 19 blog entries.
6 12, 2021

Are H1 Tags A Google Ranking Factor?

2021-12-06T04:00:43+11:00December 6th, 2021|Search Engine Journal|

Can you boost your search rankings in Google by using the right keywords in your H1 tags?And just how many H1 tags should you use on each webpage, anyway?There’s been much debate and misunderstanding over the years about how Google perceives H1 content.So are H1 tags actually a Google ranking factor? Let’s see.The Claim: H1 Tags As A Ranking FactorPlenty [...]

6 12, 2021

Are .gov Links a Google Ranking Factor?

2021-12-06T02:00:27+11:00December 6th, 2021|Search Engine Journal|

Nearly as long as we’ve had search engines, links have been considered the currency of the web.Who links to your website can say a great deal about your associations, relevance to specific topics and regions, trustworthiness, and more.And when high authority, trustworthy sites link to your webpage, you benefit a bit from that implied endorsement by the transference of PageRank [...]

29 11, 2021

Is Your Usage Of Google Ads An Organic Search Ranking Factor?

2021-11-29T04:00:41+11:00November 29th, 2021|Search Engine Journal|

Does Google favor advertisers by giving those who use paid ads a ranking advantage in organic search results?It’s a topic that’s been hotly debated over the years.Let’s take a look at why people have believed this to be true – and whether Google Ads can really help you rank higher in organic search.The Claim: Google Ads As A Ranking FactorThis [...]

24 11, 2021

What’s The Best Local SEO Content Strategy For Targeting 100+ Areas?

2021-11-24T01:45:38+11:00November 24th, 2021|Search Engine Journal|

In this week’s edition of Ask An SEO, Mehmet from Adana, Turkey, writes:“Hello there. I own a business that provides cleaning services and serves about 120 different neighborhoods.I want to create a separate article for each of the city, district, neighborhood, and service searches. Is this the right local strategy and what should the link structure look like?”Great question.Your question [...]

22 11, 2021

Are .edu Links A Google Search Ranking Factor?

2021-11-22T04:00:01+11:00November 22nd, 2021|Search Engine Journal|

If ever there was one Google ranking factor that should be easy to prove or disprove, it’s .edu links.Right?Well, not so much.Misinformation and theories about what may or not be a Google search ranking factor persist far longer than perhaps they should.Even today, there is an abundance of results for companies selling .edu links and touting their benefits.Much Quality! Such [...]

18 11, 2021

Is It A Ranking Factor In Google Search?

2021-11-18T23:45:02+11:00November 18th, 2021|Search Engine Journal|

Expertise, authoritativeness, and trustworthiness (E-A-T) are important to Google. This is inarguable.In fact, E-A-T is such an essential element in how Google perceives web content that it’s mentioned 135 times in Google’s 167-page Search Quality Evaluator Guidelines.But is it an algorithmic ranking factor?Let’s put this one through the paces.The Claim: E-A-T As A Ranking FactorI like to start each one [...]

25 10, 2021

Is Co-Citation A Google Ranking Factor?

2021-10-25T01:00:16+11:00October 25th, 2021|Search Engine Journal|

What on earth is co-citation, and is it a Google search ranking factor?You may have heard the term co-citation in your SEO wanderings, often in discussions on link building and typically in conjunction with another term: co-occurrence.Co-citation has long been used by search engines to assist in determining how two seemingly unrelated documents may be connected.If my tiny home building [...]

23 10, 2021

Conversions API Gateway & AEM for iOS14 Users

2021-10-23T02:07:23+11:00October 23rd, 2021|Search Engine Journal|

Facebook announced a series of improvements this week that are designed to help advertisers with performance and measurement.“In advance of the busy holiday shopping season and amidst all of the digital advertising industry changes, our top priority is helping you reach new and existing customers, drive your marketing objectives and measure the performance of your campaigns,” Graham Mudd, Facebook’s VP [...]

22 10, 2021

Shopify & Microsoft Team Up To Help Merchants Reach More Shoppers

2021-10-22T16:45:44+11:00October 22nd, 2021|Search Engine Journal|

Microsoft announced a new Shopify partnership today that gives merchants access to more customers via the updated Microsoft Channel app in Shopify.Currently available to merchants in the U.S. and Canada, the updated Channel app enables advertisers to utilize both the Microsoft Search Network and Microsoft Audience Network.Products are then automatically eligible to display in the Microsoft Bing Shopping tab and [...]

21 10, 2021

PayPal Offers $45 Billion For Social Photo Sharing Network Pinterest

2021-10-21T06:16:46+11:00October 21st, 2021|Search Engine Journal|

PayPal Holdings Inc. is looking to acquire social media company Pinterest Inc. for $45 billion, according to reports from both Reuters and Bloomberg (each of whom cites anonymous people familiar with the matter).The pandemic and resultant acceleration of ecommerce adoption have left PayPal in a position to finance the deal “mostly with stock,” their sources say.PayPal stock is up 36% [...]

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