Written by Motoko Hunt - When you run a business globally, your website is one of the most powerful tools to reach and communicate with your target audience. If you are conducting business offline in various countries, you already know how different the audience is from country to country. Each country also has different business-related policies and rules. With a [...]
Written by Motoko Hunt - In my last column, I addressed the business benefits of an International SEO Strategy, and the first benefit was to complement your broader global strategic plan. This is a critical alignment especially when it comes to how you plan to deploy websites to target these markets. Managing multiple global websites not only requires resources to [...]
Written by Motoko Hunt My last column highlighted some critical actions necessary to execute a successful International Search Engine Optimization strategy. This time, let’s take a look at the specific business benefits of creating that strategy, and its alignment with the organization’s strategy as a whole. A well-articulated strategy forms the foundation for all activities within the organization, and how [...]
Written by Motoko Hunt For many companies, having a global website is one of the best ways to reach a wider audience to grow their business. As more quick and easy website design services become available, even an individual can start a business by targeting foreign countries via a global website. The thing is though, having a global website does [...]
Despite being introduced by Google ten years ago, many site owners still struggle with getting hreflang correct. Often, this is due to common misconceptions and the wishful thinking of developers.In 4 Reasons International SEO Fails, I highlighted the common challenges of duplicate content from websites across the portfolio and recommended leveraging hreflang to complement existing geo-targeting methods.It can also help [...]
SEO best practices should be the same for any website. However, when it comes to international SEO, we often find that best practices that work well with one site aren’t enough for another.Why do even experienced SEO pros struggle to optimize and manage global websites? What makes it so challenging?There are numerous reasons for this, and each site experiences different [...]
Despite all of the challenges COVID-19 brought with it, we can agree that it accelerated ecommerce growth across the globe.As cities and entire countries locked down, billions of digital consumers looked for ways to get goods and services not only domestically but globally.This growth not only in local but cross-border ecommerce creates significant opportunities for companies and marketers willing to [...]
Create Content in the Target LanguageUse Hreflang Tags to Help Content to Be Discovered by Your AudienceLocalize the Language for the AudienceConclusionThe ability to target niche or smaller audiences in specific countries is critical to your success in International SEO. It can determine whether a business succeeds or fails.But too often, the only option site owners think they have is [...]
Do you use the same URL structures for all of your global websites?This is not another top-level domain versus subdomain article.It’s one that goes deeper into the benefits of a standardized global URL structure to your organization across a global network of sites.I’ve seen far too many global companies – both large and small – cobble together local language sites [...]