About Motoko Hunt

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So far Motoko Hunt has created 5 blog entries.
4 11, 2021

The 10 Biggest SEO Misconceptions

2021-11-04T22:41:11+11:00November 4th, 2021|Search Engine Journal|

Despite being introduced by Google ten years ago, many site owners still struggle with getting hreflang correct. Often, this is due to common misconceptions and the wishful thinking of developers.In 4 Reasons International SEO Fails, I highlighted the common challenges of duplicate content from websites across the portfolio and recommended leveraging hreflang to complement existing geo-targeting methods.It can also help [...]

1 09, 2021

4 Reasons International SEO Fails (And How to Fix It)

2021-09-01T00:45:39+10:00September 1st, 2021|Search Engine Journal|

SEO best practices should be the same for any website. However, when it comes to international SEO, we often find that best practices that work well with one site aren’t enough for another.Why do even experienced SEO pros struggle to optimize and manage global websites? What makes it so challenging?There are numerous reasons for this, and each site experiences different [...]

13 07, 2021

5 Ways to Find New Customers & Grow Your Global Business

2021-07-13T22:45:07+10:00July 13th, 2021|Search Engine Journal|

Despite all of the challenges COVID-19 brought with it, we can agree that it accelerated ecommerce growth across the globe.As cities and entire countries locked down, billions of digital consumers looked for ways to get goods and services not only domestically but globally.This growth not only in local but cross-border ecommerce creates significant opportunities for companies and marketers willing to [...]

30 03, 2021

International SEO Strategy for Non-Dominant Language Audiences

2021-03-30T23:27:10+11:00March 30th, 2021|Search Engine Journal|

Create Content in the Target LanguageUse Hreflang Tags to Help Content to Be Discovered by Your AudienceLocalize the Language for the AudienceConclusionThe ability to target niche or smaller audiences in specific countries is critical to your success in International SEO. It can determine whether a business succeeds or fails.But too often, the only option site owners think they have is [...]

30 10, 2020

5 Benefits of a Standardized Global URL Structure

2020-12-21T12:23:31+11:00October 30th, 2020|Search Engine Journal|

Do you use the same URL structures for all of your global websites?This is not another top-level domain versus subdomain article.It’s one that goes deeper into the benefits of a standardized global URL structure to your organization across a global network of sites.I’ve seen far too many global companies – both large and small – cobble together local language sites [...]

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