About Motoko Hunt

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So far Motoko Hunt has created 8 blog entries.
23 06, 2022

SEO & Local Market Orientation For International Expansions

2022-06-23T21:45:06+10:00June 23rd, 2022|Search Engine Journal|

Written by Motoko Hunt - In my last column, I addressed the business benefits of an International SEO Strategy, and the first benefit was to complement your broader global strategic plan. This is a critical alignment especially when it comes to how you plan to deploy websites to target these markets. Managing multiple global websites not only requires resources to [...]

16 02, 2022

4 Important Business Benefits Of An International SEO Strategy

2022-02-16T00:45:34+11:00February 16th, 2022|Search Engine Journal|

Written by Motoko Hunt My last column highlighted some critical actions necessary to execute a successful International Search Engine Optimization strategy. This time, let’s take a look at the specific business benefits of creating that strategy, and its alignment with the organization’s strategy as a whole. A well-articulated strategy forms the foundation for all activities within the organization, and how [...]

28 01, 2022

Getting Started In International SEO: A Quick Reference Guide

2022-01-28T00:45:09+11:00January 28th, 2022|Search Engine Journal|

Written by Motoko Hunt For many companies, having a global website is one of the best ways to reach a wider audience to grow their business. As more quick and easy website design services become available, even an individual can start a business by targeting foreign countries via a global website. The thing is though, having a global website does [...]

4 11, 2021

The 10 Biggest SEO Misconceptions

2021-11-04T22:41:11+11:00November 4th, 2021|Search Engine Journal|

Despite being introduced by Google ten years ago, many site owners still struggle with getting hreflang correct. Often, this is due to common misconceptions and the wishful thinking of developers.In 4 Reasons International SEO Fails, I highlighted the common challenges of duplicate content from websites across the portfolio and recommended leveraging hreflang to complement existing geo-targeting methods.It can also help [...]

1 09, 2021

4 Reasons International SEO Fails (And How to Fix It)

2021-09-01T00:45:39+10:00September 1st, 2021|Search Engine Journal|

SEO best practices should be the same for any website. However, when it comes to international SEO, we often find that best practices that work well with one site aren’t enough for another.Why do even experienced SEO pros struggle to optimize and manage global websites? What makes it so challenging?There are numerous reasons for this, and each site experiences different [...]

13 07, 2021

5 Ways to Find New Customers & Grow Your Global Business

2021-07-13T22:45:07+10:00July 13th, 2021|Search Engine Journal|

Despite all of the challenges COVID-19 brought with it, we can agree that it accelerated ecommerce growth across the globe.As cities and entire countries locked down, billions of digital consumers looked for ways to get goods and services not only domestically but globally.This growth not only in local but cross-border ecommerce creates significant opportunities for companies and marketers willing to [...]

30 03, 2021

International SEO Strategy for Non-Dominant Language Audiences

2021-03-30T23:27:10+11:00March 30th, 2021|Search Engine Journal|

Create Content in the Target LanguageUse Hreflang Tags to Help Content to Be Discovered by Your AudienceLocalize the Language for the AudienceConclusionThe ability to target niche or smaller audiences in specific countries is critical to your success in International SEO. It can determine whether a business succeeds or fails.But too often, the only option site owners think they have is [...]

30 10, 2020

5 Benefits of a Standardized Global URL Structure

2020-12-21T12:23:31+11:00October 30th, 2020|Search Engine Journal|

Do you use the same URL structures for all of your global websites?This is not another top-level domain versus subdomain article.It’s one that goes deeper into the benefits of a standardized global URL structure to your organization across a global network of sites.I’ve seen far too many global companies – both large and small – cobble together local language sites [...]

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