About Dixon Jones

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So far Dixon Jones has created 3 blog entries.
23 05, 2022

Is Schema Stuffing The New SEO Spam?

2022-05-23T22:45:19+10:00May 23rd, 2022|Search Engine Journal|

Written by Dixon Jones - Remember the good old days when SEO professionals tried to bamboozle search engines with the “keywords” metatag? It might be happening again through schema stuffing. This time, though, it could do more harm. The other day, a customer was having some problems getting their schema on their web page. I looked at what he had [...]

11 11, 2021

Managing a Brand Ambassador Program

2021-11-11T23:45:41+11:00November 11th, 2021|Search Engine Journal|

On the Internet, people can easily ask others what they are thinking. This sets up a whole layer of possibilities if you can build and manage an effective band of brand ambassadors.Ambassadors can help prospects learn more about you and your product without prospects feeling “sold to.”They can instill a sense of customer loyalty.They can be a much more powerful [...]

1 04, 2021

Google Knowledge Graph and How it Works

2021-04-01T01:02:19+11:00April 1st, 2021|Search Engine Journal|

What Is Google’s Knowledge Graph?An Important Note on DisambiguationEntity Topic TypesSome Benefits of the Knowledge Graph (for Google)How It Works: Where You See Google’s Knowledge Graph UsedKnowledge Graphs can help search engines like Google leverage structured data about topics.Semantic data and markup, in turn, help to connect concepts and ideas, making it easier to turn them into structured data to [...]

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