About Mark Traphagen

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So far Mark Traphagen has created 9 blog entries.
7 10, 2021

A Complete Guide to Keyword Search Volume for SEO

2021-10-07T00:45:53+11:00October 7th, 2021|Search Engine Journal|

Keyword search volume is one of the most frequently used metrics for keyword research, yet it is highly misunderstood.This guide will clear up some of the misconceptions about search volume, provide ways to use it correctly, and detail several use cases for SEO.What is Keyword Search Volume?Keyword search volume is the number of searches for a given keyword on a [...]

27 08, 2021

How to Get Started with Keyword Research for SEO

2021-08-27T21:45:46+10:00August 27th, 2021|Search Engine Journal|

Despite all the many changes to SEO practice over the years, keyword research remains one of the most fundamental SEO tasks.Some form of keyword research is still one of the first things SEO professionals at all skill levels do – especially for a new site (or for any site for which they want to improve or expand search rankings).So learning [...]

4 08, 2021

5 Social Media Strategies You Can Use to Boost Your SEO

2021-08-04T22:45:38+10:00August 4th, 2021|Search Engine Journal|

Social media can positively impact your website’s SEO performance and boost your Google search rank.Yet too many marketers still silo SEO and social media marketing versus seeing them together as one holistic ecosystem.Social media marketing can and should be a valuable ally to SEO.Let’s take a look at five ways social media can benefit SEO and why the two should [...]

24 06, 2021

8 Google SEO Tips for Page One Results

2021-06-24T22:45:17+10:00June 24th, 2021|Search Engine Journal|

SEO has evolved in a lot of ways — but one thing that hasn’t changed is the fundamental value of showing up on page one of Google Search results.For sure, the days of ten simple blue links and a few ads are over. Even with all the new SERP features, rich results, and personalization of results, though, it remains true [...]

16 04, 2021

20 Enterprise Experts Share Tips & Advice

2021-04-17T18:37:08+10:00April 16th, 2021|Search Engine Journal|

SEO at the enterprise level has unique challenges smaller sites just don’t typically face.To find out what those were, I asked enterprise SEO professionals and agencies with enterprise SEO clients what their biggest challenges were, and how they thought enterprise SEO differs from SMB SEO.As expected, I receive a variety of responses, but by far the most common involved the [...]

7 01, 2021

Why & How to Go Granular

2021-01-07T16:02:12+11:00January 7th, 2021|Search Engine Journal|

As SEO priorities have shifted over the years from a focus on keywords to a more content-centric approach, the popularity of the topic of user search intent has risen correspondingly — and rightfully so.Today, most SEO professionals agree that content constructed for particular user intents is not only more useful for visitors; it is more likely to rank in search [...]

10 11, 2020

Power up Your SEO with Audience Understanding

2020-12-21T12:24:32+11:00November 10th, 2020|Search Engine Journal|

Your site’s content exists for one purpose: to attract, delight, and engage your target audience.As obvious as that statement sounds, it is surprisingly easy to lose sight of the centrality of your audience when deciding what content to create for your site.All too typically the content ideation process is limited to things like internal brainstorming, keyword research, things we think [...]

8 10, 2020

How to Train Your SEO Team: A Step-By-Step Guide

2020-12-21T12:21:05+11:00October 8th, 2020|Search Engine Journal|

If you’re a solo SEO professional, then training is easy.The only thing needed is your commitment to learning new things on a regular basis.However, as soon as you hire one more person to help with your SEO efforts, you have a team, and transferrable training becomes a necessity.And if you’re managing an SEO team for an enterprise site but have [...]

8 09, 2020

How to Do Keyword Research for SEO: A Simple Step-by-Step Guide

2020-12-21T12:17:55+11:00September 8th, 2020|Search Engine Journal|

Despite all the many changes to SEO practice over the years, keyword research remains one of the most fundamental SEO tasks.In fact, some form of keyword research is still one of the first things SEO professionals at all skill levels do – especially for a new site (or for any site for which they want to improve or expand search [...]

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