Written by Mark Traphagen - What do you need to compete in SEO? Some say more inbound links, others better content, while some might emphasize a technically healthy site. Experienced SEOs know that the most successful sites when it comes to organic search have the right mix of high-level fundamentals. In recent years, there has been a lot of attention [...]
Keyword search volume is one of the most frequently used metrics for keyword research, yet it is highly misunderstood.This guide will clear up some of the misconceptions about search volume, provide ways to use it correctly, and detail several use cases for SEO.What is Keyword Search Volume?Keyword search volume is the number of searches for a given keyword on a [...]
Despite all the many changes to SEO practice over the years, keyword research remains one of the most fundamental SEO tasks.Some form of keyword research is still one of the first things SEO professionals at all skill levels do – especially for a new site (or for any site for which they want to improve or expand search rankings).So learning [...]
Social media can positively impact your website’s SEO performance and boost your Google search rank.Yet too many marketers still silo SEO and social media marketing versus seeing them together as one holistic ecosystem.Social media marketing can and should be a valuable ally to SEO.Let’s take a look at five ways social media can benefit SEO and why the two should [...]
SEO has evolved in a lot of ways — but one thing that hasn’t changed is the fundamental value of showing up on page one of Google Search results.For sure, the days of ten simple blue links and a few ads are over. Even with all the new SERP features, rich results, and personalization of results, though, it remains true [...]
SEO at the enterprise level has unique challenges smaller sites just don’t typically face.To find out what those were, I asked enterprise SEO professionals and agencies with enterprise SEO clients what their biggest challenges were, and how they thought enterprise SEO differs from SMB SEO.As expected, I receive a variety of responses, but by far the most common involved the [...]
As SEO priorities have shifted over the years from a focus on keywords to a more content-centric approach, the popularity of the topic of user search intent has risen correspondingly — and rightfully so.Today, most SEO professionals agree that content constructed for particular user intents is not only more useful for visitors; it is more likely to rank in search [...]
Your site’s content exists for one purpose: to attract, delight, and engage your target audience.As obvious as that statement sounds, it is surprisingly easy to lose sight of the centrality of your audience when deciding what content to create for your site.All too typically the content ideation process is limited to things like internal brainstorming, keyword research, things we think [...]
If you’re a solo SEO professional, then training is easy.The only thing needed is your commitment to learning new things on a regular basis.However, as soon as you hire one more person to help with your SEO efforts, you have a team, and transferrable training becomes a necessity.And if you’re managing an SEO team for an enterprise site but have [...]
Despite all the many changes to SEO practice over the years, keyword research remains one of the most fundamental SEO tasks.In fact, some form of keyword research is still one of the first things SEO professionals at all skill levels do – especially for a new site (or for any site for which they want to improve or expand search [...]