About Aleh Barysevich

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So far Aleh Barysevich has created 6 blog entries.
17 08, 2021

How to Make the Right Landing Page Rank: A Complete SEO Checklist

2021-08-17T22:41:00+10:00August 17th, 2021|Search Engine Journal|

Customer experience has become top of mind for all types of marketers and SEO and search marketing campaigns of every variety.However, having the wrong landing page copy – and sometimes even the wrong page – impacts conversion and revenue. Ultimately, this affects the success of any campaign.Even if you think that it is still great that your page ranks high, [...]

29 07, 2021

What It Is & Why It Matters for SEO Today

2021-07-29T23:45:35+10:00July 29th, 2021|Search Engine Journal|

Many things have changed since 2010 when SEO was more concerned with getting as many backlinks as you could and including as many keywords as possible.In 2021, the focus has shifted to understanding intent and behavior, and the context – semantics – behind them.Today, search engine understanding has evolved, and we’ve changed how we optimize for it as a result. [...]

4 06, 2021

The 10 Most Harmful Mobile SEO Mistakes

2021-06-04T21:40:52+10:00June 4th, 2021|Search Engine Journal|

Google has been delivering a consistent message since “mobilegeddon” in 2015: they are switching to mobile-first indexing, and you need to be mobile-first.Mobile-first means that Google is crawling your mobile site – and is often only looking at your mobile site. Even if your desktop site is the best, if it doesn’t offer an excellent mobile experience, Google will not [...]

10 12, 2020

How to Optimize XML Sitemaps: 13 SEO Best Practices

2020-12-21T12:27:15+11:00December 10th, 2020|Search Engine Journal|

Creating and updating your XML sitemap is an essential yet overlooked SEO practice.Sitemaps are important for your sites and search engines.For search engines, sitemaps are an easy and straightforward way to get information about your website’s structure and pages.XML sitemaps provide some crucial meta data as well, like:How often each page is updated.When they were last changed.How important pages are [...]

22 09, 2020

How Risky Is It REALLY to Change Your Article Dates for SEO?

2020-12-21T12:19:16+11:00September 22nd, 2020|Search Engine Journal|

Fresh content still is powerful currency when it comes to search.Ever since Google’s Freshness update, the more recent and relevant your content is, the higher its chances to rank in SERPs.But what about the “appearance” of freshness?What happens when a website tweaks old content a bit and changes the date on an article from 2014 to today?What are the SEO [...]

10 09, 2020

6 SEO Strategies for Success

2020-12-21T12:18:21+11:00September 10th, 2020|Search Engine Journal|

“Star Trek: The Next Generation” aired in 1987.At the time, having a casual conversation with a computer must have seemed like far-flung science fiction.Fast forward to today: We see people speaking into their watches, interacting, and getting voice responses from their phones.It looks like we are almost there.Not quite, though.The allure of voice chat is undeniable – it’s faster, it’s [...]

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