Dramatic changes in consumers’ behavior and informational needs caused by the pandemic have been driving content marketing trends and opportunities through the roof.As consumers shifted online en masse and the world as we knew it was disrupted, a great many questions arose – and people looked to the brands they do business with for answers.In 2021, 43% of marketers experienced [...]

What Taking a Siloed Approach Means for Your Marketing StrategyPros & Cons5 Ways to Break Down Marketing Silos & Be More EffectiveConclusionAt a time when consumer landscapes are shifting more rapidly than ever before, budgets are continually being evaluated, and marketing is under scrutiny.Communication and collaboration are vital.CMOs and senior leaders in B2B or B2C marketing departments are under intense [...]

Part of what makes the search industry exciting is that it is fast-moving and applicable for every type of marketer, industry, and situation.Most recently dramatic shifts in consumer behavior due to COVID-19 has meant many organizations are turning to SEO.In fact, SEO has never been so popular, and marketers pivot quickly to meet the demands of new types of consumer [...]