About Andy Betts

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So far Andy Betts has created 3 blog entries.
4 12, 2021

10 Content Marketing Trends To Watch In 2022

2021-12-04T01:45:18+11:00December 4th, 2021|Search Engine Journal|

Dramatic changes in consumers’ behavior and informational needs caused by the pandemic have been driving content marketing trends and opportunities through the roof.As consumers shifted online en masse and the world as we knew it was disrupted, a great many questions arose – and people looked to the brands they do business with for answers.In 2021, 43% of marketers experienced [...]

6 03, 2021

How to Boost Shared Value with Integrated vs. Siloed Marketing

2021-03-07T10:07:12+11:00March 6th, 2021|Search Engine Journal|

What Taking a Siloed Approach Means for Your Marketing StrategyPros & Cons5 Ways to Break Down Marketing Silos & Be More EffectiveConclusionAt a time when consumer landscapes are shifting more rapidly than ever before, budgets are continually being evaluated, and marketing is under scrutiny.Communication and collaboration are vital.CMOs and senior leaders in B2B or B2C marketing departments are under intense [...]

31 10, 2020

The Future of Enterprise Search: Visual, Voice & Vertical

2020-12-21T12:23:32+11:00October 31st, 2020|Search Engine Journal|

Part of what makes the search industry exciting is that it is fast-moving and applicable for every type of marketer, industry, and situation.Most recently dramatic shifts in consumer behavior due to COVID-19 has meant many organizations are turning to SEO.In fact, SEO has never been so popular, and marketers pivot quickly to meet the demands of new types of consumer [...]

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