About Greg Jarboe

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So far Greg Jarboe has created 19 blog entries.
13 10, 2021

10 Steps to Optimizing Videos for Search and Discovery

2021-10-13T23:45:41+11:00October 13th, 2021|Search Engine Journal|

Video SEO has changed dramatically over the years.If you’re still following the advice that a video optimization expert shared at an industry conference back in 2008 – or that some YouTube guru wrote in 2015 – you may be getting used to disappointing video performance.Today, YouTube’s algorithm tries to match each viewer to the videos he or she is most [...]

30 09, 2021

YouTube Shorts: An Introductory Guide

2021-09-30T21:41:10+10:00September 30th, 2021|Search Engine Journal|

YouTube launched the beta version of Shorts in India on Sept. 14, 2020, prompting some people to ask, “What is YouTube Shorts?”Then, YouTube rolled out Shorts in the United States on Mar. 18, 2021. And some skeptics began to ask, “Can YouTube Shorts be monetized?”Next, YouTube introduced a $100 million Shorts Fund on May 11, 2021. And some creators started [...]

8 09, 2021

How to Calculate the ROI of Influencer Marketing Campaigns

2021-09-08T23:45:52+10:00September 8th, 2021|Search Engine Journal|

Influencer marketing is big business. But how do you know whether your campaigns are delivering results?Like all forms of digital, influencer marketing must be measurable and have a demonstrable ROI to work as a viable marketing tactic.Some influencer marketing gurus challenge the very idea of measuring ROI as antiquated, similar to asking the ROI of having telephones in the office.But [...]

11 08, 2021

Which Content Creators Have Jumped on the YouTube Shorts Bandwagon?

2021-08-11T22:45:58+10:00August 11th, 2021|Search Engine Journal|

YouTube Shorts have come a long way in the 11 months since the format launched.Some content creators have jumped on the bandwagon and are now well-positioned to benefit from new monetization opportunities.Who are they? Well, they aren’t the usual suspects.In this column, you’ll learn who is making good use of YouTube Shorts, see what’s working well, and find tips to [...]

16 07, 2021

Top 40 Viral Videos of All Time

2021-07-16T22:41:17+10:00July 16th, 2021|Search Engine Journal|

This is the second iteration of my Top Viral Videos of All Time list, and I didn’t realize how challenging it would be to revisit this list.In just two years, much has changed. The rapid rise of TikTok prompted Instagram to introduce Reels in August 2020, for example. YouTube introduced Shorts in India in September 2020, and in the US in [...]

12 05, 2021

10 Best YouTube Keyword Tool Alternatives

2021-05-13T10:17:08+10:00May 12th, 2021|Search Engine Journal|

YouTube’s keyword tool was introduced in November 2008 and disabled in September 2014.Fast forward today, and YouTube has over 2 billion monthly logged-in users worldwide who watch over a billion hours of video every day.They’re definitely watching, and yet more than 500 hours of content are uploaded to YouTube every minute. So, no one – and I mean no one [...]

13 03, 2021

Customer Personas Can Transform SEO, PPC and Content Marketing

2021-03-14T20:42:09+11:00March 13th, 2021|Search Engine Journal|

Best Practices in Building User & Buyer PersonasRevisiting Customer/Buyer PersonasNew Approaches to Creating Marketing & Customer PersonasCan Customer Personas Transform SEO, PPC & Content Marketing?They’ve been called user, buyer, marketing, and customer personas.Whatever you call them, new approaches to creating these fictional characters can transform SEO, PPC, and content marketing.Now, executives and senior managers in the search industry and digital [...]

17 02, 2021

How Instagram’s Algorithm Works & IG Content Best Practices

2021-02-17T23:40:34+11:00February 17th, 2021|Search Engine Journal|

In March 2016, Instagram switched its feed from chronological to using an algorithm to rank the “best” posts first.Well, at the rate that things change in the digital marketing world, that’s like telling you a story that begins, “A long time ago, in a galaxy far, far away…”Let’s take a closer look at how Instagram’s algorithm works now and check [...]

11 02, 2021

Brand Impact & Marketing Takeaways

2021-02-12T22:57:09+11:00February 11th, 2021|Search Engine Journal|

As of two weeks ago, a dozen brands were planning to skip Super Bowl LV. Since then Budweiser, Microsoft, and Walmart each announced they would also sit out this year’s Big Game.Even so, a bunch of other brands filled the void and ViacomCBS sold out of its Super Bowl LV ad inventory.(I guess that explains why the game didn’t end [...]

28 01, 2021

YouTube CEO Reveals 2021 Priorities for Creators

2021-01-28T06:05:38+11:00January 28th, 2021|Search Engine Journal|

In her Letter from Susan: Our 2021 Priorities, published on the Official YouTube Blog yesterday, CEO Susan Wojcicki shared a great deal of information and insight for YouTube creators and viewers alike.Wojcicki tackled a number of important topics, including:Growing the creator economy.Living up to corporate responsibilities.Helping people learn new skills.Building for the future of YouTube.The regulatory landscape.YouTube’s CEO since 2014, [...]

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