Written by Greg Jarboe - I’m a big fan of Robert Rose, the Chief Strategy Advisor of the Content Marketing Institute (CMI) and Chief Troublemaker of The Content Advisory. He’s a content marketing pioneer and a thought leader in the field. So, I was somewhat surprised to read his latest article, which is entitled, “B2C Marketers Treat Content Marketing as [...]

Written by Greg Jarboe - SimilarWeb, a digital intelligence platform, recently took a deep dive into the traffic trends of the top 95 publicly traded software companies in the U.S. ranked by market cap, but excluding FAANG: Meta (formerly known as Facebook), Amazon, Apple, Netflix, and Alphabet (formerly known as Google). Global markets experienced a period of instability in the [...]

Written by Greg Jarboe - Since Google News debuted in September 2002, I’ve created or co-created the digital PR strategy that produced kickass campaign results for various clients. That list includes The Christian Science Monitor, Get City Dealz, Harlequin Enterprises, Parents magazine, Search Engine Strategies (SES) Conference & Expo series, Southwest Airlines, and Rutgers University. I initially used a five-step [...]

Written by Greg Jarboe - For content marketers, it is the best of times, it is the worst of times. They know that creating top-quality content will fuel their success, but finding talented writers seems to be getting harder. With more people than ever spending time online due to lockdowns and work-from-home mandates, many organizations discovered last year that content [...]

Written by Greg Jarboe - Until recently, knowing how TikTok’s search algorithms worked was as unlikely to help you earn money as knowing how to sew buttons on eggs. But in the past month, TikTok has launched Branded Mission, a new way for brands to crowdsource authentic and creative content from its community, and TikTok Pulse, a new contextual advertising [...]

Written by Greg Jarboe - Why do so many marketers keep asking, “How do social media algorithms work?” Because the algorithms for the major platforms can change quickly. But, marketers should also keep asking, “Which social media platforms have the most users?” Because that data can change frequently, as well. So, here are the latest answers to the first question [...]

Written by Greg Jarboe - By now, you may already know that GA4 operates across platforms, uses an event-based data model to deliver user-centric measurement, and does not rely exclusively on cookies. And you recognize that GA4 uses machine learning to generate sophisticated predictive insights about user behavior and conversions, create new audiences of users likely to purchase or churn, [...]

Written by Greg Jarboe - Back on Feb. 11, 2022, the marketing team at SE Ranking, then located in Kyiv, Ukraine, invited me to give an online presentation about my Search Engine Journal article entitled, “Video SEO: 10 Steps to Optimizing Videos for Search and Discovery.” I quickly accepted. I didn’t hear back from them for several days, and I [...]

Written by Greg Jarboe - On a day when most of Madison Avenue was focused on the TV Upfronts, TikTok launched Branded Mission this morning. It’s an innovative (and subversive) way for brands to crowdsource authentic (and creative) content from the TikTok community. Branded Mission empowers creators to engage directly with brands to create (and monetize) their content for marketing [...]

Written by Greg Jarboe - IAB NewFronts, billed as “the world’s largest digital content marketplace,” kicked off on Monday with in-person events in New York City and virtually on IAB.com. The unifying theme of this year’s series of events for media buyers is “Stream On,” which reflects the twin trends driving the industry: Both consumers and brands are leaning into [...]