About Greg Jarboe

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So far Greg Jarboe has created 14 blog entries.
12 05, 2021

10 Best YouTube Keyword Tool Alternatives

2021-05-13T10:17:08+10:00May 12th, 2021|Search Engine Journal|

YouTube’s keyword tool was introduced in November 2008 and disabled in September 2014.Fast forward today, and YouTube has over 2 billion monthly logged-in users worldwide who watch over a billion hours of video every day.They’re definitely watching, and yet more than 500 hours of content are uploaded to YouTube every minute. So, no one – and I mean no one [...]

13 03, 2021

Customer Personas Can Transform SEO, PPC and Content Marketing

2021-03-14T20:42:09+11:00March 13th, 2021|Search Engine Journal|

Best Practices in Building User & Buyer PersonasRevisiting Customer/Buyer PersonasNew Approaches to Creating Marketing & Customer PersonasCan Customer Personas Transform SEO, PPC & Content Marketing?They’ve been called user, buyer, marketing, and customer personas.Whatever you call them, new approaches to creating these fictional characters can transform SEO, PPC, and content marketing.Now, executives and senior managers in the search industry and digital [...]

17 02, 2021

How Instagram’s Algorithm Works & IG Content Best Practices

2021-02-17T23:40:34+11:00February 17th, 2021|Search Engine Journal|

In March 2016, Instagram switched its feed from chronological to using an algorithm to rank the “best” posts first.Well, at the rate that things change in the digital marketing world, that’s like telling you a story that begins, “A long time ago, in a galaxy far, far away…”Let’s take a closer look at how Instagram’s algorithm works now and check [...]

11 02, 2021

Brand Impact & Marketing Takeaways

2021-02-12T22:57:09+11:00February 11th, 2021|Search Engine Journal|

As of two weeks ago, a dozen brands were planning to skip Super Bowl LV. Since then Budweiser, Microsoft, and Walmart each announced they would also sit out this year’s Big Game.Even so, a bunch of other brands filled the void and ViacomCBS sold out of its Super Bowl LV ad inventory.(I guess that explains why the game didn’t end [...]

28 01, 2021

YouTube CEO Reveals 2021 Priorities for Creators

2021-01-28T06:05:38+11:00January 28th, 2021|Search Engine Journal|

In her Letter from Susan: Our 2021 Priorities, published on the Official YouTube Blog yesterday, CEO Susan Wojcicki shared a great deal of information and insight for YouTube creators and viewers alike.Wojcicki tackled a number of important topics, including:Growing the creator economy.Living up to corporate responsibilities.Helping people learn new skills.Building for the future of YouTube.The regulatory landscape.YouTube’s CEO since 2014, [...]

21 01, 2021

Are Super Bowl Ads Worth the Money or is YouTube an Alternative?

2021-01-21T10:47:10+11:00January 21st, 2021|Search Engine Journal|

I remember when watching the Super Bowl ads became my primary reason to tune into the “Big Game.”It was January 22, 1984. I was watching Super Bowl XVIII with my father, a marketing executive at Oldsmobile.During a break in the third quarter, Apple aired a 60-second spot entitled, “1984” which not only launched the Macintosh but became a watershed event [...]

15 01, 2021

No-Click Searches Require a New Way to Measure SEO Results

2021-01-15T02:07:09+11:00January 15th, 2021|Search Engine Journal|

Back in August 2019, Rand Fiskin, the CEO and co-founder of SparkToro, wrote a largely cited post on no-click searches.In Less than Half of Google Searches Now Result in a Click, Fishkin wrote:“We’ve passed a milestone in Google’s evolution from search engine to walled-garden. In June of 2019, for the first time, a majority of all browser-based searches on Google.com [...]

17 12, 2020

The Future of SEO Lies in the “Messy Middle” of the Purchase Journey

2020-12-21T12:27:57+11:00December 17th, 2020|Search Engine Journal|

I have seen the future of SEO and it lies in the “messy middle” of the purchase journey.The “messy middle” is where people decide what to buy, according to research by Google’s Market Insights team in the U.K.Now, I wish that this vision of where SEO is headed in 2021 and beyond was mine. If I’d figured this out on [...]

11 12, 2020

Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger

2020-12-11T00:45:53+11:00December 11th, 2020|Search Engine Journal|

Last week, Kevin Allocca, YouTube’s Head of Culture & Trends, announced 2020’s top-trending videos and creators.If you are a social video showrunner, video content strategist, or audience development exec, then you’ll need to spend more than three hours watching all of this year’s top 10 trending videos in the U.S. to unlearn what you have learned about creating “snackable content.”Heck, [...]

25 11, 2020

20 of the Most Emotionally Engaging Christmas Ads of 2020 (So Far)

2020-12-21T12:25:54+11:00November 25th, 2020|Search Engine Journal|

According to a Spencer Stuart study, the average tenure for chief marketing officers at leading U.S. consumer brand companies is 41 months.The median tenure of CMOs at 100 of the most-advertised American brands is 30 months.So, if American CMOs want to keep their jobs for more than 2.5 to 3.5 years, then they should immediately assign whoever is in charge [...]

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