About Greg Jarboe

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So far Greg Jarboe has created 32 blog entries.
23 06, 2022

A Guide To Social Media Algorithms & How They Work

2022-06-23T16:45:02+10:00June 23rd, 2022|Search Engine Journal|

Written by Greg Jarboe - Why do so many marketers keep asking, “How do social media algorithms work?” Because the algorithms for the major platforms can change quickly. But, marketers should also keep asking, “Which social media platforms have the most users?” Because that data can change frequently, as well. So, here are the latest answers to the first question [...]

25 05, 2022

Google Analytics 4 Should Trigger Reorganizations & Agency Reviews

2022-05-25T22:45:53+10:00May 25th, 2022|Search Engine Journal|

Written by Greg Jarboe - By now, you may already know that GA4 operates across platforms, uses an event-based data model to deliver user-centric measurement, and does not rely exclusively on cookies. And you recognize that GA4 uses machine learning to generate sophisticated predictive insights about user behavior and conversions, create new audiences of users likely to purchase or churn, [...]

19 05, 2022

How To Optimize YouTube Videos To Help Ukraine

2022-05-19T22:45:20+10:00May 19th, 2022|Search Engine Journal|

Written by Greg Jarboe - Back on Feb. 11, 2022, the marketing team at SE Ranking, then located in Kyiv, Ukraine, invited me to give an online presentation about my Search Engine Journal article entitled, “Video SEO: 10 Steps to Optimizing Videos for Search and Discovery.” I quickly accepted. I didn’t hear back from them for several days, and I [...]

19 05, 2022

TikTok Launches Branded Mission, A New Way To Crowdsource Creative

2022-05-19T00:00:22+10:00May 19th, 2022|Search Engine Journal|

Written by Greg Jarboe - On a day when most of Madison Avenue was focused on the TV Upfronts, TikTok launched Branded Mission this morning. It’s an innovative (and subversive) way for brands to crowdsource authentic (and creative) content from the TikTok community. Branded Mission empowers creators to engage directly with brands to create (and monetize) their content for marketing [...]

5 05, 2022

Top Creator Economy & Video Ads Insights From IAB NewFronts

2022-05-05T20:45:22+10:00May 5th, 2022|Search Engine Journal|

Written by Greg Jarboe - IAB NewFronts, billed as “the world’s largest digital content marketplace,” kicked off on Monday with in-person events in New York City and virtually on IAB.com. The unifying theme of this year’s series of events for media buyers is “Stream On,” which reflects the twin trends driving the industry: Both consumers and brands are leaning into [...]

25 03, 2022

What’s The Alternative To Spending $7 Million On A Super Bowl Ad?

2022-03-25T23:45:26+11:00March 25th, 2022|Search Engine Journal|

Written by Greg Jarboe - Two years ago, I asked, “Is a Super Bowl ad is the equivalent of lighting money on fire?” Advertisers just ran a total of 66 commercials during this year’s “Big Game,” so apparently my column didn’t stop brands and their agencies from starting a bonfire of the vanities again this year. Why do they persist? [...]

26 02, 2022

A Guide For Content Creators & Marketers

2022-02-26T00:45:07+11:00February 26th, 2022|Search Engine Journal|

Written by Greg Jarboe - Video spam hasn’t been a big problem since the early days of YouTube, but the advent of live shopping on what has now become the number one streaming platform for ad-supported reach means that we need to revisit the issue. This post provides everything you need to know about YouTube and video spam (but were [...]

10 02, 2022

Q&A With A Marketing Strategist

2022-02-10T01:45:35+11:00February 10th, 2022|Search Engine Journal|

Written by Greg Jarboe Over the past couple of years, I’ve asked some tough questions like: Now, I keep asking these questions because I believe that SEO experts, content marketers, social media marketers, and digital advertisers can learn some important lessons from brands that spend up to $6.5 million for a 30-second spot during the “Big Game.” And with Super [...]

13 01, 2022

What Is A Content Marketing Matrix & Do We Need One?

2022-01-13T00:45:31+11:00January 13th, 2022|Search Engine Journal|

According to the Content Marketing Institute’s Video & Visual Storytelling Survey, 83% of marketers say video has become more important in the last two years.Videos were always a powerful tool in the storytelling arsenal. But maybe it’s time to re-examine our content marketing matrix.What is a content marketing matrix and do we need one in 2022?Well, a content marketing matrix [...]

8 12, 2021

Nostalgia Marketing & What We Can Learn From John Lewis Ads

2021-12-08T23:45:04+11:00December 8th, 2021|Search Engine Journal|

You’ve probably noticed an influx of seasonal television advertising campaigns by retail brands in the build-up to Christmas. These spots tend to attract widespread media coverage and acclaim upon their release.Just look at department store brand John Lewis & Partners, which launched their first Christmas advert back in 2007.Their nostalgic ads have become something of an annual tradition in the [...]

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