About Greg Jarboe

This author has not yet filled in any details.
So far Greg Jarboe has created 38 blog entries.
2 04, 2023

10 Strategic SEO Insights & Tactical Advice For 2023 And Beyond

2023-04-02T07:00:44+10:00April 2nd, 2023|Search Engine Journal|

Written by Greg Jarboe - I’ve written about search engine optimization (SEO) for over 20 years. So, I wasn’t shocked when the editors asked me to refresh an article I wrote on October 21, 2020, titled “3 Strategic SEO Insights & Tactical Advice for 2021.” But looking back at what I’d written two-and-a-half years ago, I realized that my actionable [...]

2 03, 2023

You Must Unlearn What You Have Learned About B2C Content Marketing

2023-03-02T23:00:08+11:00March 2nd, 2023|Search Engine Journal|

Written by Greg Jarboe - I’m a big fan of Robert Rose, the Chief Strategy Advisor of the Content Marketing Institute (CMI) and Chief Troublemaker of The Content Advisory. He’s a content marketing pioneer and a thought leader in the field. So, I was somewhat surprised to read his latest article, which is entitled, “B2C Marketers Treat Content Marketing as [...]

30 09, 2022

Software Industry Traffic Trends Show Zoom Down, Others Up [New Data]

2022-09-30T22:45:22+10:00September 30th, 2022|Search Engine Journal|

Written by Greg Jarboe - SimilarWeb, a digital intelligence platform, recently took a deep dive into the traffic trends of the top 95 publicly traded software companies in the U.S. ranked by market cap, but excluding FAANG: Meta (formerly known as Facebook), Amazon, Apple, Netflix, and Alphabet (formerly known as Google). Global markets experienced a period of instability in the [...]

11 08, 2022

Digital PR Strategy: Building a Kickass Campaign

2022-08-14T03:42:13+10:00August 11th, 2022|Search Engine Journal|

Written by Greg Jarboe - Since Google News debuted in September 2002, I’ve created or co-created the digital PR strategy that produced kickass campaign results for various clients. That list includes The Christian Science Monitor, Get City Dealz, Harlequin Enterprises, Parents magazine, Search Engine Strategies (SES) Conference & Expo series, Southwest Airlines, and Rutgers University. I initially used a five-step [...]

19 07, 2022

How To Find Talented Writers To Fuel Top Quality Content Creation

2022-07-19T05:27:06+10:00July 19th, 2022|Search Engine Journal|

Written by Greg Jarboe - For content marketers, it is the best of times, it is the worst of times. They know that creating top-quality content will fuel their success, but finding talented writers seems to be getting harder. With more people than ever spending time online due to lockdowns and work-from-home mandates, many organizations discovered last year that content [...]

5 07, 2022

How TikTok’s Search Algorithms Power Content Discovery

2022-07-05T23:45:49+10:00July 5th, 2022|Search Engine Journal|

Written by Greg Jarboe - Until recently, knowing how TikTok’s search algorithms worked was as unlikely to help you earn money as knowing how to sew buttons on eggs. But in the past month, TikTok has launched Branded Mission, a new way for brands to crowdsource authentic and creative content from its community, and TikTok Pulse, a new contextual advertising [...]

23 06, 2022

A Guide To Social Media Algorithms & How They Work

2022-06-23T16:45:02+10:00June 23rd, 2022|Search Engine Journal|

Written by Greg Jarboe - Why do so many marketers keep asking, “How do social media algorithms work?” Because the algorithms for the major platforms can change quickly. But, marketers should also keep asking, “Which social media platforms have the most users?” Because that data can change frequently, as well. So, here are the latest answers to the first question [...]

25 05, 2022

Google Analytics 4 Should Trigger Reorganizations & Agency Reviews

2022-05-25T22:45:53+10:00May 25th, 2022|Search Engine Journal|

Written by Greg Jarboe - By now, you may already know that GA4 operates across platforms, uses an event-based data model to deliver user-centric measurement, and does not rely exclusively on cookies. And you recognize that GA4 uses machine learning to generate sophisticated predictive insights about user behavior and conversions, create new audiences of users likely to purchase or churn, [...]

19 05, 2022

How To Optimize YouTube Videos To Help Ukraine

2022-05-19T22:45:20+10:00May 19th, 2022|Search Engine Journal|

Written by Greg Jarboe - Back on Feb. 11, 2022, the marketing team at SE Ranking, then located in Kyiv, Ukraine, invited me to give an online presentation about my Search Engine Journal article entitled, “Video SEO: 10 Steps to Optimizing Videos for Search and Discovery.” I quickly accepted. I didn’t hear back from them for several days, and I [...]

19 05, 2022

TikTok Launches Branded Mission, A New Way To Crowdsource Creative

2022-05-19T00:00:22+10:00May 19th, 2022|Search Engine Journal|

Written by Greg Jarboe - On a day when most of Madison Avenue was focused on the TV Upfronts, TikTok launched Branded Mission this morning. It’s an innovative (and subversive) way for brands to crowdsource authentic (and creative) content from the TikTok community. Branded Mission empowers creators to engage directly with brands to create (and monetize) their content for marketing [...]

Go to Top