Segmenting & Theming Your OutreachSegmenting ExampleHow to Find ProspectsTakeawayThe last time I talked about outreach, I had a chicken on my head.I’m not kidding, look:It wasn’t because I felt an irresistible longing for the cozy warmth of poultry coverage, but to bring home my main point:Outreach, it’s how you say it.I was presenting at the Outreach Summit and aside from [...]

Dear Reader: for entertainment purposes, I left all nuance at the door – so get ready to huff and puff your way through this. Also, the main focus here is link building, not earning.Everyone hates link building.You know why?I asked some of my pals, and here’s what they said:And so on.But this all points to the main reason:Link builders make [...]