About Julia McCoy

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So far Julia McCoy has created 31 blog entries.
22 06, 2022

10 Reasons You Need A Long-Term Content Strategy

2022-06-22T16:45:53+10:00June 22nd, 2022|Search Engine Journal|

Written by Julia McCoy - It’s no secret that content is time-consuming. However, some marketers are so focused on whittling down that time, on cutting corners just to “get something out,” that they ultimately end up losing out. What do they lose? The power inherent in high-quality content helps you: Rank in Google. Build trust with consumers. Earn leads. Convert leads. [...]

8 04, 2022

How To Sell On Instagram: 11 Tips

2022-04-08T23:45:52+10:00April 8th, 2022|Search Engine Journal|

Written by Julia McCoy - Instagram is one of the biggest social platforms in the world, with over one billion users globally. And your target audience isn’t just browsing the app – they’re also shopping. This means you have a giant opportunity to get your products or services in front of people who need and want them – all with [...]

17 03, 2022

9 Ecommerce Content Examples To Inspire Your Marketing Campaigns

2022-03-17T23:45:36+11:00March 17th, 2022|Search Engine Journal|

Written by Julia McCoy - Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands. More traffic from Google? Check. More leads? Check. More trust built with prospects? Double-check. Unfortunately, it’s not as simple as blogging randomly about topics you pull out of a hat. With a strategy in [...]

14 03, 2022

10 Key Client Questions To Inform Exceptional Quality Content

2022-03-14T23:45:48+11:00March 14th, 2022|Search Engine Journal|

Written by Julia McCoy - If you create content for clients, the initial stages after they hire you are exciting. You know the possibilities for helping them hit their brand goals with incredible content are far-reaching: increasing brand awareness, attracting more traffic, gaining leads, building trust with their audience, and ultimately boosting sales and revenue. But you can’t jump into [...]

24 01, 2022

Which One Is Best For You?

2022-01-24T23:45:42+11:00January 24th, 2022|Search Engine Journal|

Written by Julia McCoy Back in October 2013, Snapchat made a big update to their platform with the addition of Stories.Due to the success Snapchat was having, Facebook made a move to purchase the platform. But ultimately, the $3 billion offer was turned down by Snapchat’s founder and CEO, Evan Spiegel.In an effort to compete, Facebook launched its own version [...]

4 01, 2022

15 Awesome Paid SEO Tools That Are Worth the Money

2022-01-04T18:45:28+11:00January 4th, 2022|Search Engine Journal|

Excellent SEO is the cornerstone of any serious marketing strategy. You should be using it, too.Why are your search rankings so important?Try this number on for size: click-through rate (CTR) is more than 10 times higher for a result in position one than a result in position 10.You need to be at the top of the page to reach your [...]

13 12, 2021

Don’t Do This On Facebook: A Guide For Marketers

2021-12-13T22:40:27+11:00December 13th, 2021|Search Engine Journal|

Are you planning to market your brand on Facebook? You better follow the rules, or you’ll be out, and you’ll be out fast.A robust social platform for business marketing, Facebook is one of the monsters of the social media realm.With a considerable amount of users of all ages, all of whom have varied interests, it’s easy to find your niche [...]

10 11, 2021

25 Facts You Didn’t Know About Baidu

2021-11-10T23:41:14+11:00November 10th, 2021|Search Engine Journal|

Google always dominates the SEO headlines. Content creators, website managers, and SEO experts go into a frenzy whenever Google publishes new updates about its algorithms and ranking factors.But that isn’t the case in China.Baidu, not Google, controls the majority of the search engine market in China, amounting to billions of searches each month. It even brings in some (though not [...]

15 10, 2021

The Top 10 Digital Marketing Certificate Programs to Enroll In

2021-10-15T23:16:40+11:00October 15th, 2021|Search Engine Journal|

For anyone planning on having a long-term career in the marketing field (or seeking a pay raise or promotion at their current job), taking the initiative to get a digital marketing certificate can make a pretty big difference.When potential clients or employers are browsing your LinkedIn profile or website to learn about your skills and experience, seeing those certifications could [...]

7 10, 2021

10 Effective Tactics to Defeat Internet Trolls

2021-10-07T21:40:44+11:00October 7th, 2021|Search Engine Journal|

The trolls have moved out of their caves and onto the internet.Unlike the mythological creatures of early Scandinavian folklore, online trolls are real, and dealing with them is never a fun experience.An internet troll, as defined by Wikipedia, is:“…a person who posts inflammatory, insincere, digressive, extraneous, or off-topic messages in an online community (such as a newsgroup, forum, chat room, [...]

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