About Julia McCoy

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So far Julia McCoy has created 23 blog entries.
15 10, 2021

The Top 10 Digital Marketing Certificate Programs to Enroll In

2021-10-15T23:16:40+11:00October 15th, 2021|Search Engine Journal|

For anyone planning on having a long-term career in the marketing field (or seeking a pay raise or promotion at their current job), taking the initiative to get a digital marketing certificate can make a pretty big difference.When potential clients or employers are browsing your LinkedIn profile or website to learn about your skills and experience, seeing those certifications could [...]

7 10, 2021

10 Effective Tactics to Defeat Internet Trolls

2021-10-07T21:40:44+11:00October 7th, 2021|Search Engine Journal|

The trolls have moved out of their caves and onto the internet.Unlike the mythological creatures of early Scandinavian folklore, online trolls are real, and dealing with them is never a fun experience.An internet troll, as defined by Wikipedia, is:“…a person who posts inflammatory, insincere, digressive, extraneous, or off-topic messages in an online community (such as a newsgroup, forum, chat room, [...]

24 09, 2021

What are Transition Words? Learn How to Use Them for SEO Content

2021-09-24T23:45:10+10:00September 24th, 2021|Search Engine Journal|

When creating SEO content, quality matters.This holds true regarding accuracy, clarity, writing skill, keyword usage, thoroughness, links, images, and more.But I bet I can name one more factor that affects SEO content quality, and thus your SEO rankings — one you’ve never thought about.Transition words.What are they, and why are they integral for great readability, content, and SEO?Let’s explore.What are [...]

8 09, 2021

9 Tips for Creating Your Best SEO Content This Year

2021-09-08T21:40:17+10:00September 8th, 2021|Search Engine Journal|

As public opinions shift, algorithms change, and new information comes along, it’s important to keep your SEO content current.If you want your business to succeed, ride the wave.Don’t base your business decisions on statistics that are years old or strategies that have long been outlived. Adapt, acknowledge your audience, and never skimp on quality — especially when it comes to [...]

1 09, 2021

How to Check for Plagiarism: 10 Copyscape Alternatives

2021-09-01T21:45:49+10:00September 1st, 2021|Search Engine Journal|

Are you 100% confident the content you’re posting on your website is original?When it comes to checking for plagiarism, Copyscape has long been a leader and a popular option for students, teachers, writers, bloggers, and other content creators.But is it still the best when it comes to detecting and preventing plagiarism?In 2018, Copyscape shifted from a flat 5c fee per [...]

31 08, 2021

How to Successfully Promote Your Facebook Page Everywhere

2021-08-31T22:40:29+10:00August 31st, 2021|Search Engine Journal|

Facebook is a leader of the social media pack. Want to be part of it?Creating a Facebook page for your business can go a long way (yes, even in the era where many are seeing Facebook page reach decline).Maybe you’ve already done so. Maybe you’re aching to take that first step but haven’t quite yet.Or, perhaps your page just isn’t [...]

27 08, 2021

What is Internet Marketing? Your Guide to Today’s Online Marketing

2021-08-27T22:40:38+10:00August 27th, 2021|Search Engine Journal|

Marketing is all about reaching your target audience at the right place and at the right time.With more than 4.8 billion people using the internet today, internet marketing is one of the easiest and most affordable ways to reach your prospects.Sounds like a no-brainer, right? There’s just one question.What exactly is internet marketing?In this column, you’ll learn how internet marketing [...]

19 08, 2021

15 Conversion Copy Tips Every SEO Writer Needs to Know

2021-08-19T21:41:13+10:00August 19th, 2021|Search Engine Journal|

As a content writer, you know how important SEO is to your overall success.Good SEO writing is more than keyword placement and Google algorithms.It’s about writing with your audience in mind, engaging them, and enticing them to convert.People go online looking for solutions to their problems. Valuable content that solves those problems is the type of content that SEO writers [...]

9 08, 2021

SEO Copywriting: The Complete Guide

2021-08-09T23:45:15+10:00August 9th, 2021|Search Engine Journal|

There’s no denying the importance of search engine optimization.Fully 68% of all online experiences start with a search engine, and organic searches are responsible for 53.3% of all website traffic.Google reports that SEO traffic is 10 times greater than social media and 5 times greater than PPC.But here’s the problem – Google doesn’t completely pull back the curtain to reveal [...]

30 07, 2021

A Complete Guide for Marketers

2021-07-30T01:45:24+10:00July 30th, 2021|Search Engine Journal|

Want to use one of the world’s favorite photo-based social media apps to its fullest advantage?You should. Instagram can be crucial for any business’s marketing plan.And if you want to up your Instagram game, you need to get on its Search & Explore section.It’s free. It’s easy. It’s relatively painless.Made to recommend personalized, new content, Search & Explore gives Instagram [...]

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