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So far Brie E Anderson has created 7 blog entries.
23 09, 2021

How to Set Up Your Google Analytics 4 for Success

2021-09-23T23:45:45+10:00September 23rd, 2021|Search Engine Journal|

In less than a month, Google Analytics 4 will be a year old. Have you adopted it yet?At the very least, please tell me you have it running on your site… Please?Here’s the thing — as we’ve talked about previously, Google Analytics 4 will eventually be our only GA platform option.This alone isn’t a big deal. However, given that GA4 [...]

22 07, 2021

7 GA4 Features That Will (Hopefully) Make You Hate It Less

2021-07-22T23:45:08+10:00July 22nd, 2021|Search Engine Journal|

Change is hard. I get it.And functionality is important. I get that, too.For these reasons and more, Google Analytics 4 was a bit disappointing at first. On the surface, it just didn’t seem to have much to offer — not enough to justify the change, anyway.However, we’re now closing in on a year that it’s been out and are finally [...]

27 05, 2021

Track Your Way to Success With 11 Top Ecommerce SEO KPIs

2021-05-27T23:45:11+10:00May 27th, 2021|Search Engine Journal|

Optimizing your ecommerce site can be daunting. It’s a long, drawn-out process and it typically takes a while to achieve success.Your long-term goals for increasing revenue are important, but it’s important to have shorter-term, incremental goals to build visibility in search, drive more traffic, and convert customers, as well.Monitoring and measuring key performance indicators (KPIs) gives you that high-level view [...]

26 03, 2021

Content KPIs to Define Success at Every Stage of the Funnel

2021-03-26T02:12:10+11:00March 26th, 2021|Search Engine Journal|

Awareness KPIsContent Engagement KPIsConversion KPIsLoyaltyGet Tracking!Content baby, content!For years now, content marketing has been one of the main topics of marketing.But like anything, if you can’t measure it, it doesn’t get much love from higher-ups and it’s almost impossible to improve your strategy.Every piece of content should be created to fulfill a user’s intent, which are often explained in the [...]

29 01, 2021

Everything You Need to Know About Getting Started With Clubhouse

2021-01-29T01:45:37+11:00January 29th, 2021|Search Engine Journal|

Surely you haven’t been able to avoid the Clubhouse hype – especially if you’re a marketer.With over 2 million weekly active users in less than a year (and growing every day), Clubhouse is currently the fastest growing social media platform in the market.What Is the New Clubhouse App?On its website, Clubhouse describes itself as “a place for casual, drop-in audio [...]

2 12, 2020

7 Musts for a Successful YouTube Channel

2020-12-02T23:45:18+11:00December 2nd, 2020|Search Engine Journal|

YouTube is the second largest search engine on the web, right behind Google. And by now, you probably know that Google owns YouTube.So, as social media managers and SEO professionals, YouTube is a platform we cannot afford to ignore.An optimized channel is the foundation of successful content.Some of these optimizations are no-brainers. Others tend to get overlooked.What follows are seven [...]

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