Written by Brie E Anderson We’ve all heard that data tells a story. But sometimes that story is difficult to follow – especially if you’re not really a numbers person. As SEO professionals, we know what we do has an effect on a business’s bottom line. So how do we convey that to our clients in ways that resonate? Data [...]
In less than a month, Google Analytics 4 will be a year old. Have you adopted it yet?At the very least, please tell me you have it running on your site… Please?Here’s the thing — as we’ve talked about previously, Google Analytics 4 will eventually be our only GA platform option.This alone isn’t a big deal. However, given that GA4 [...]
Change is hard. I get it.And functionality is important. I get that, too.For these reasons and more, Google Analytics 4 was a bit disappointing at first. On the surface, it just didn’t seem to have much to offer — not enough to justify the change, anyway.However, we’re now closing in on a year that it’s been out and are finally [...]
Optimizing your ecommerce site can be daunting. It’s a long, drawn-out process and it typically takes a while to achieve success.Your long-term goals for increasing revenue are important, but it’s important to have shorter-term, incremental goals to build visibility in search, drive more traffic, and convert customers, as well.Monitoring and measuring key performance indicators (KPIs) gives you that high-level view [...]
Awareness KPIsContent Engagement KPIsConversion KPIsLoyaltyGet Tracking!Content baby, content!For years now, content marketing has been one of the main topics of marketing.But like anything, if you can’t measure it, it doesn’t get much love from higher-ups and it’s almost impossible to improve your strategy.Every piece of content should be created to fulfill a user’s intent, which are often explained in the [...]
Surely you haven’t been able to avoid the Clubhouse hype – especially if you’re a marketer.With over 2 million weekly active users in less than a year (and growing every day), Clubhouse is currently the fastest growing social media platform in the market.What Is the New Clubhouse App?On its website, Clubhouse describes itself as “a place for casual, drop-in audio [...]
YouTube is the second largest search engine on the web, right behind Google. And by now, you probably know that Google owns YouTube.So, as social media managers and SEO professionals, YouTube is a platform we cannot afford to ignore.An optimized channel is the foundation of successful content.Some of these optimizations are no-brainers. Others tend to get overlooked.What follows are seven [...]