About Daniel Smullen

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So far Daniel Smullen has created 3 blog entries.
1 09, 2021

E-A-T, SEO Tips & Great Examples

2021-09-01T23:45:43+10:00September 1st, 2021|Search Engine Journal|

Since the disruptive algorithm update some in the industry call the “Medic Update,” SEO professionals have seen consecutive broad core algorithm updates from Google.The search engine has indicated that “there is no ‘fix'” required to recover from these types of updates.However, some SEO pros have put forward convincing studies, including this one from Lily Ray, that not demonstrating E-A-T (Expertise, [...]

9 06, 2021

How to Test Your AMP Pages: The Complete Guide

2021-06-09T23:40:47+10:00June 9th, 2021|Search Engine Journal|

AMP is all about the user experience and fast loading pages.This is done by limiting CSS to 75KB and JavaScript to 150KB, clearing the critical rendering path, and preloading cached content. (You can learn more about how AMP works here.)Even so, AMP is not for everyone.In fact, its restrictive framework and constantly evolving standards (among other quirks and limitations) have [...]

29 04, 2021

An Independent.ie SEO Case Study

2021-04-29T05:27:10+10:00April 29th, 2021|Search Engine Journal|

Can you rank in Google’s Top stories without AMP?The answer should have been no.But in this column, you’ll learn what we found by testing non-AMP versus AMP on Top stories performance and the impact it had on traffic at Independent News and Media, where I lead SEO.We’ll explore Google’s documentation on the topic, see what’s happening in the wild, and [...]

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