Written by Lisa Raehsler - PPC optimizations are critical to improve your paid search advertising campaigns’ performance. Before we get into our top tips, what exactly is PPC optimization? After paid search campaigns are launched, running, and collecting data, optimizations begin. Pay-per-click (PPC) optimization is the process of reviewing, analyzing, and editing campaign elements to improve performance based on business [...]
Written by Lisa Raehsler - PPC has many components, constantly evolving with new technologies, feature enhancements, and tactical tips. Today, our recommendations focus on the following key concepts for a fresh perspective or next-level optimizations. Measurement: Conversion goals and analytics tracking. Automation: Managing smart settings. Ad types: Ideas to try or optimize. Targeting: Using your first-party data. Whether you are [...]
Written by Lisa Raehsler - In the last few years, COVID has changed how businesses host special events and interact with customers and the community. Special events have changed, and time-sensitive activities have a more flexible, virtual perspective. Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising. Consider business events promotion as a separate [...]
Written by Lisa Raehsler - Ad extensions maximize your visibility in search engine results. Here’s how Image Extensions, Structured Snippets, Price Extensions, and Call Extensions can help. Not all ad extensions are created equal and they serve different marketing purposes. Whether it’s on Google Ads or Microsoft Ads, ad extensions can help maximize your visibility in the search results and improve [...]
Reviewing best practices for pay-per-click is a great way to keep up with trends and improve performance. Especially now, as the advertising world is dealing with more change than ever.As your business strategies and goals have evolved over the past 18 months, revisiting your paid media plan is an opportunity to ensure your strategy aligns with PPC best practices.As you [...]
Some PPC features are underutilized, new, or just not widely known and worth a shout-out and test.Other hidden features are settings that are unknown because they are difficult to find and can impact account performance by simply turning a “button” on or off.Even if you implement one or two of these hidden gems, you are sure to have something to [...]
Advertisers must be poised to roll with the punches in an unpredictable world.With businesses reopening across the United States and the world in varying states of managing the pandemic, it’s more important than ever that your PPC campaigns and targeting are on point.Here are five tips to help manage your paid search campaigns as the world gradually recovers from the [...]
Who Will You Find on Pinterest?Are Pinterest Ads Right for Your Business?Pinterest Ads Campaign Set-Up & StrategyLearn Pinterest Ads TargetingAd formatsPinterest Creative Best PracticesFinal ThoughtsPinterest is different from other paid media platforms in that it is a visual discovery engine.If you’re one of the many companies that still have not leveraged the opportunity to connect with audiences using Pinterest Ads, [...]
A successful PPC campaign begins with a strategy.You need to know and clearly define what you want to accomplish.What is your goal?A PPC or paid social program can actually consist of many different goals.Sometimes your PPC goals will be obvious, but sometimes this will require more consideration of all of the options available to your organization.The most common PPC goals [...]
No two ad platforms are exactly alike. Deciding where to invest in advertising can depend on several factors, such as:Platform user base.Volume for ad serving.Creative opportunities.Advertiser budget.This allows advertisers to gain massive reach to potential customers across audiences and online behaviors.So which PPC ad platform is right for your business?It’s likely your business will benefit from several of the platforms [...]