About Lisa Raehsler

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So far Lisa Raehsler has created 6 blog entries.
27 07, 2021

10 Paid Search & PPC Planning Best Practices

2021-07-27T23:45:59+10:00July 27th, 2021|Search Engine Journal|

Reviewing best practices for pay-per-click is a great way to keep up with trends and improve performance. Especially now, as the advertising world is dealing with more change than ever.As your business strategies and goals have evolved over the past 18 months, revisiting your paid media plan is an opportunity to ensure your strategy aligns with PPC best practices.As you [...]

30 04, 2021

12 Hidden PPC Features You Should Know About

2021-04-30T22:41:25+10:00April 30th, 2021|Search Engine Journal|

Some PPC features are underutilized, new, or just not widely known and worth a shout-out and test.Other hidden features are settings that are unknown because they are difficult to find and can impact account performance by simply turning a “button” on or off.Even if you implement one or two of these hidden gems, you are sure to have something to [...]

17 04, 2021

5 Tips for Managing PPC Following the Coronavirus Outbreak

2021-04-17T21:55:33+10:00April 17th, 2021|Search Engine Journal|

Advertisers must be poised to roll with the punches in an unpredictable world.With businesses reopening across the United States and the world in varying states of managing the pandemic, it’s more important than ever that your PPC campaigns and targeting are on point.Here are five tips to help manage your paid search campaigns as the world gradually recovers from the [...]

4 03, 2021

Getting Started With Your First Pinterest Ads Campaign: Step-by-Step

2021-03-04T00:45:11+11:00March 4th, 2021|Search Engine Journal|

Who Will You Find on Pinterest?Are Pinterest Ads Right for Your Business?Pinterest Ads Campaign Set-Up & StrategyLearn Pinterest Ads TargetingAd formatsPinterest Creative Best PracticesFinal ThoughtsPinterest is different from other paid media platforms in that it is a visual discovery engine.If you’re one of the many companies that still have not leveraged the opportunity to connect with audiences using Pinterest Ads, [...]

14 02, 2021

How to Develop Your PPC Strategy

2021-02-14T01:40:09+11:00February 14th, 2021|Search Engine Journal|

A successful PPC campaign begins with a strategy.You need to know and clearly define what you want to accomplish.What is your goal?A PPC or paid social program can actually consist of many different goals.Sometimes your PPC goals will be obvious, but sometimes this will require more consideration of all of the options available to your organization.The most common PPC goals [...]

11 02, 2021

The 8 Best PPC Ad Networks

2021-02-11T02:40:53+11:00February 11th, 2021|Search Engine Journal|

No two ad platforms are exactly alike. Deciding where to invest in advertising can depend on several factors, such as:Platform user base.Volume for ad serving.Creative opportunities.Advertiser budget.This allows advertisers to gain massive reach to potential customers across audiences and online behaviors.So which PPC ad platform is right for your business?It’s likely your business will benefit from several of the platforms [...]

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