The Impact of COVID on Click FraudCOVID-19 has impacted almost every business in some way this year, and click fraud has also seen a sharp rise in activity.From our data, there are only two sectors that have seen declines in click fraud rates:Local trade business.The travel sector.With countries imposing nationwide lockdowns and travel restrictions, many of these local services and [...]

If the marketer isn’t aware that they’ve been the victim of click fraud, then they could end up making marketing decisions based on bad data.Finally, if click fraud becomes too big of a problem for advertisers, in some cases it can stop them from running paid ads altogether.The Wild West of Display AdvertisingDisplay advertising has been around just as long [...]