One of the biggest Instagram updates of the year was it becoming official that it’s no longer just a photo-sharing app.Now, you can do so much more on Instagram with video, shopping experiences, and more.That doesn’t mean Instagram isn’t for images anymore. But it does mean that when you do share them, you need to make it count.All of these [...]

Content marketing is a lot like baking.While one ingredient – say a blog post, or chocolate chips – might be what a customer or snacker notices first, it’s hardly the only one in the recipe.In fact, the recipe will contain a lot of ingredients and have used different tools that someone consuming the end result would never even notice.Think of [...]

Every now and then, an idea or concept takes the productivity nerds of the internet by storm.We get so obsessed that it breaks through to the mainstream, and you can’t seem to go anywhere online without seeing people talk about it.It doesn’t happen often; the last time I remember it happening was with bullet journaling in the early 2010s.But right now, [...]

When you’re content marketing with a focus on creation, the answer to every scenario is creating new content.If you’re trying to rank for a new keyword, you create a new piece of content targeting it.If an old piece of content becomes outdated, you let it die and create a new version.But this approach keeps you on a never-ending treadmill of [...]

Can you learn more about content marketing — especially content distribution — from watching TV than from reading other content marketing writers’ columns?Yes. Absolutely.This isn’t just some justification for my watching so much TV (although it is convenient, I’ll admit).The entertainment industry really is one of the best places to look for content inspiration. After all, music, movies, books, and [...]

“Just create evergreen content and the customers will keep on coming.”That’s the mindset we tend to have as content marketers—that evergreen content is “set it and forget it.”As long as you choose the right topic to begin with, the piece will not become stale or outdated.As long as the topic is evergreen, it will bring traffic and conversions forever and [...]

For a long time, Instagram stumped marketers for companies that didn’t have a brand that easily translated into visual imagery.If you didn’t have a physical product or appealing aesthetics, it was easy to feel like the platform wasn’t one your brand needed to worry about. But it’s becoming increasingly difficult to ignore Instagram in your social media strategy.Luckily, it’s also [...]

Your old content is a treasure trove of new ideas. But only a fraction of marketers take advantage of them.With every new piece of content you create, not only can you republish and repurpose it, you can mine it for additional ideas outside of the main topic to create sequels, spinoffs, and other related content.Think about it:In your average 1,500-word [...]