About Brittany Berger

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So far Brittany Berger has created 7 blog entries.
22 10, 2021

10 Ingredients for a Successful Content Marketing Mix

2021-10-22T22:45:03+11:00October 22nd, 2021|Search Engine Journal|

Content marketing is a lot like baking.While one ingredient – say a blog post, or chocolate chips – might be what a customer or snacker notices first, it’s hardly the only one in the recipe.In fact, the recipe will contain a lot of ingredients and have used different tools that someone consuming the end result would never even notice.Think of [...]

30 08, 2021

4 Steps to Smart Personal Knowledge Management for Digital Marketers

2021-08-30T20:45:04+10:00August 30th, 2021|Search Engine Journal|

Every now and then, an idea or concept takes the productivity nerds of the internet by storm.We get so obsessed that it breaks through to the mainstream, and you can’t seem to go anywhere online without seeing people talk about it.It doesn’t happen often; the last time I remember it happening was with bullet journaling in the early 2010s.But right now, [...]

10 08, 2021

4 Steps to Keep Top-Performing Content Fresh

2021-08-10T22:45:09+10:00August 10th, 2021|Search Engine Journal|

When you’re content marketing with a focus on creation, the answer to every scenario is creating new content.If you’re trying to rank for a new keyword, you create a new piece of content targeting it.If an old piece of content becomes outdated, you let it die and create a new version.But this approach keeps you on a never-ending treadmill of [...]

13 04, 2021

7 Things Content Marketers Can Learn From the Entertainment Industry

2021-04-13T21:45:18+10:00April 13th, 2021|Search Engine Journal|

Can you learn more about content marketing — especially content distribution — from watching TV than from reading other content marketing writers’ columns?Yes. Absolutely.This isn’t just some justification for my watching so much TV (although it is convenient, I’ll admit).The entertainment industry really is one of the best places to look for content inspiration. After all, music, movies, books, and [...]

10 02, 2021

The Big Myth of Evergreen Content

2021-02-10T09:52:09+11:00February 10th, 2021|Search Engine Journal|

“Just create evergreen content and the customers will keep on coming.”That’s the mindset we tend to have as content marketers—that evergreen content is “set it and forget it.”As long as you choose the right topic to begin with, the piece will not become stale or outdated.As long as the topic is evergreen, it will bring traffic and conversions forever and [...]

28 12, 2020

6 Ways to Repurpose Content With Instagram’s Most Popular Features

2020-12-28T23:45:24+11:00December 28th, 2020|Search Engine Journal|

For a long time, Instagram stumped marketers for companies that didn’t have a brand that easily translated into visual imagery.If you didn’t have a physical product or appealing aesthetics, it was easy to feel like the platform wasn’t one your brand needed to worry about. But it’s becoming increasingly difficult to ignore Instagram in your social media strategy.Luckily, it’s also [...]

14 10, 2020

4 Ways to Brainstorm Content Ideas From Old Posts

2020-10-14T22:45:47+11:00October 14th, 2020|Search Engine Journal|

Your old content is a treasure trove of new ideas. But only a fraction of marketers take advantage of them.With every new piece of content you create, not only can you republish and repurpose it, you can mine it for additional ideas outside of the main topic to create sequels, spinoffs, and other related content.Think about it:In your average 1,500-word [...]

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