Written by Anna Bredava - Technology has made the world seem a lot smaller. Keeping up with friends and family on the other side of the country or across the globe no longer requires an expensive telephone call or slow, one-way snail mail. Instead, thanks to the power of social media, in just seconds, you can share updates about your [...]

Written by Anna Bredava - How did you find your favorite coffee shop, restaurant, or antique shop? Maybe your friends showed it to you. Maybe you just saw a nice sign and came in one time. Or maybe you saw one of their amazing marketing campaigns. One social media ad or a blog post from an influencer can do wonders [...]

If a picture is worth a thousand words, then surely video has an entire story to tell.More and more marketers are incorporating video into their content strategy, particularly on YouTube.And it’s no wonder; YouTube boasts more than 2 billion monthly users and is the world’s second most visited website after Google.In this post, you’ll find a five-part recipe for YouTube [...]

The best social media campaigns all have one thing in common: They engage people and make them talk.Social media can be used to inspire, enrage, amuse, and sell loads of stuff.Even in what has basically become a pay-to-play channel, marketers continue to find creative ways to increase their visibility and reach, while simultaneously conveying their brand’s message.You can measure the [...]