About Sean Johnston

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So far Sean Johnston has created 2 blog entries.
28 07, 2021

4 Issues & What To Do About Them

2021-07-28T22:45:12+10:00July 28th, 2021|Search Engine Journal|

The new pro-consumer privacy measures Apple implemented with the launch of iOS 14 brought major changes to the digital marketing world.The Facebook iOS 14 update also shook up the paid social realm.And since the announcement, no company has been more vocal about the potential implications to its platform than Facebook.In fact, for many, it wasn’t a big leap to think [...]

26 05, 2021

Audiences & Tactics That Work

2021-05-26T22:45:54+10:00May 26th, 2021|Search Engine Journal|

I’ve worked with many B2B on-demand generation programs using social media advertising and am always surprised at how B2B targeting on Facebook is underutilized, misunderstood, and overlooked.Objections typically include:Facebook isn’t the best place for B2B audiences.The leads are poor quality.We haven’t had time to test the platform.While these criticisms are reasonable, platform knowledge, audience targeting, and campaign execution are often [...]

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