Written by Sean Johnston - Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies campaign setup and management based on an advertiser’s goals, so instead of managing several campaigns across the various Google ad placements, it all sits under one. At the core of its simplicity [...]

Written by Sean Johnston - One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is a lot like a marketing multi-tool. Think about it. We may not be the sharpest conversion “knife” in the drawer, especially compared to brand search. [...]

Written by Sean Johnston By now, most advertisers are aware of the potential Facebook offers as a lead generation channel. Whether you’re a mom-and-pop retail store or a massive multinational conglomerate, chances are that the largest social network on the planet has a product that can help you. This platform can identify and activate hand-raisers who are interested in doing [...]

Since their 2015 debut, Facebook Lead Generation Forms (LGFs) have been a powerful tool for direct response marketers.For the first time, Facebook marketers could harness the power of the platform’s almost limitless targeting capabilities without directing traffic to a website.We were then able to create a simple form and have potential customers fill out their information in the app, even [...]

The new pro-consumer privacy measures Apple implemented with the launch of iOS 14 brought major changes to the digital marketing world.The Facebook iOS 14 update also shook up the paid social realm.And since the announcement, no company has been more vocal about the potential implications to its platform than Facebook.In fact, for many, it wasn’t a big leap to think [...]

I’ve worked with many B2B on-demand generation programs using social media advertising and am always surprised at how B2B targeting on Facebook is underutilized, misunderstood, and overlooked.Objections typically include:Facebook isn’t the best place for B2B audiences.The leads are poor quality.We haven’t had time to test the platform.While these criticisms are reasonable, platform knowledge, audience targeting, and campaign execution are often [...]