Written by Steven van Vessum - Too many organizations still publish content without clear objectives and KPIs. For organizations to move beyond “just publishing content,” they need to adopt a different mindset. They need to reflect on their past work, think critically, and ask for access to performance data they can use to assess content performance in terms of traffic, [...]

There’s a longtime aphorism used in academia to describe the continuous need to push out new work or else risk falling into obscurity: Publish or perish.While the exact phrase itself might not be common knowledge, its sentiment is.Every day, there’s a ton of new content being pushed out into the world at an astonishing speed. More and more, marketers believe [...]

Five years into my SEO career, I thought I was a pretty big deal. I’d already gained what seemed like a lot of experience, started my own SEO agency, worked with household brands, and ranked sites in competitive niches.But looking back now I can see that I still had so much to learn. By no means was I a big [...]

Choose Your Services CarefullyDon’t Go All Out With Every Prospect to Win the ContractDon’t Write One-Size-Fits-All, Massive DeliverablesBe Mindful of “Not-Invented-Here” SyndromeBalance Work On the Business vs. In the BusinessPerformance-Based Deals Are TrickyThink Carefully Before Signing Exclusivity AgreementsTo Your Agency’s Success!Before co-founding my current company, I lead the SEO team at a digital marketing agency catering to SMB clients for [...]

We’re nearing the end of an eventful year, and so I figured it would be interesting to reflect on what I’ve learned about SEO this year.In the process, I realized that some of the points I ended up writing down have been lingering in the back of my mind for quite some time – but were confirmed this year.Here’s what’s [...]

It’s safe to say there is no shortage of content.Millions of new blog articles are published every day.Most of them add very little value though, and most of the articles that do don’t get the attention they deserve.Why?Because the content isn’t being distributed.People aren’t reading it because they don’t know about it.It’s just content sitting on a site, gathering e-dust.Content [...]