Written by Tim Jensen - For many businesses, if you’re only tracking conversions that occur directly on your website, you’re likely missing a complete picture of how ads impact sales. A potential customer might click on your ad only to pick up the phone to speak with a sales rep instead of filling out a form. If your business has [...]

Written by Tim Jensen - Remarketing has become ubiquitous across the web, as users frequently gripe about endless ads chasing them around the web after viewing a product once. Yet, when used correctly, remarketing continues to be an effective tool in the box for paid media marketers across the spectrum of industries. If you’ve tried remarketing and haven’t seen a [...]

Written by Tim Jensen - High CPCs. Low search volume. Unqualified leads. B2B marketers face endless challenges when attempting to generate results from paid search. Learn how to make paid search work to drive better B2B leads. Prequalify Users With Ad Copy One struggle many B2B search campaigns face is that keywords alone don’t fully delineate a user’s intent. For [...]

You can barely go a minute in Google Ads without seeing recommendations put in front of you.The overview screen surfaces them in a highly visible box.The notification bell turns red, alerting you to the fact that you have several recommendations waiting.Suggested budget increases appear right next to the graph at the top of the Campaigns section.You can click a button [...]

Struggling to come up with new content for PPC ads?Not sure what else to add to your landing page to help convince users to convert?Wondering how to expand your ad targeting in a strategic way?Your best ideas may just come from the individuals who are most in tune with your product: your customers.You might even already have this content handy, [...]

Ad platform interfaces pummel PPC advertisers with recommendations.Reps present decks on best practices.Articles proliferate across the web proclaim the ideal approach to build the perfect campaign.Should advertisers rely fully on ad platforms, reps, and industry gurus to determine how to build PPC campaigns that convert well?Not always.In this article, you’ll learn eight “best practices” that marketers should avoid blindly applying [...]

Think about your social media scrolling behavior. What makes you stop and take a second look at a post?More often than not, it’s the graphic — whether it’s a sarcastic GIF, a hilarious cat, or a smiling baby — that gets your attention.When running Facebook ads, the best copy is likely to be overlooked if it’s accompanied by a mediocre [...]

Reporting and data analysis inevitably encompass a significant amount of our time as digital marketers.However, even experienced marketers can trip up and make a few common mistakes when looking at data and making decisions.You need to stay mindful of errors that can result in looking at the wrong data, reaching the wrong conclusions, or leaving the door open for faulty [...]

Google Tag Manager is an invaluable tool for digital marketers.It allows you to deploy tracking tags across the spectrum of analytics and advertising platforms all through one simple interface.Google recently announced an overhaul of the Preview Mode in Google Tag Manager (GTM).Preview Mode is an incredibly useful feature allowing you to determine if tags are firing properly and what data [...]

LinkedIn lead gen forms are a powerful tool to attract more B2B leads.Users can submit their information directly via the LinkedIn interface without having to navigate to your website, and fields are pre-populated to save effort.In this article, you’ll learn a few ways to make sure your LinkedIn lead gen forms are set up for success.1. Sync Lead Gen Forms [...]