About Kayle Larkin

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So far Kayle Larkin has created 4 blog entries.
19 11, 2021

How To Calculate, Audit & Improve Bounce Rate For SEO Success

2021-11-19T01:45:24+11:00November 19th, 2021|Search Engine Journal|

It’s impossible to identify how effectively a website or landing page addresses a searcher’s intent without a means to measure the user’s attention – or engagement.I regularly see bounce rate used as a key performance indicator (KPI) for the purpose of measuring user engagement.But is the traditional understanding of bounce rate accurate and valid considering how users use the web [...]

20 05, 2021

Get to Know Google Analytics 4: A Complete Guide

2021-05-20T23:45:55+10:00May 20th, 2021|Search Engine Journal|

In October, Google announced the most significant change to Google Analytics ever: Google Analytics 4.There is a lot to learn with large updates and it’s natural to wonder how this will affect your job or business.While we’ve not heard any indication that traditional GA will be going anywhere anytime soon, new properties now default to GA4. This is a strong [...]

19 02, 2021

Google Tag Manager: A GA4 Beginner’s Guide

2021-02-19T01:45:06+11:00February 19th, 2021|Search Engine Journal|

Successful search marketing campaigns start with good data.Who is in your target audience, where they come from, and how they move through your website from landing to exit (preferably conversion) is essential information.The trouble is getting to the point where you have enough data to make smart marketing decisions.Marketers rely on JavaScript tags on the backend of webpages to gather [...]

4 09, 2020

6 Ways to Use Google Analytics You Haven’t Thought Of

2020-09-04T23:45:27+10:00September 4th, 2020|Search Engine Journal|

Why is it, with an abundance of data, digital marketers are still throwing spaghetti on the wall to see what sticks?SEO and marketing professionals tend to focus so much on making the magic happen in that last mile.Yet when it comes to the foundational stages, many of them are still looking at sessions, time on page, and total conversions.To better [...]

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