About Kayle Larkin

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So far Kayle Larkin has created 11 blog entries.
16 05, 2022

5 Times You Absolutely Must Hire An SEO Pro

2022-05-16T23:45:27+10:00May 16th, 2022|Search Engine Journal|

Written by Kayle Larkin - There are plenty of business owners and digital marketing generalists who can handle the everyday management of their own SEO. Even at the enterprise level, you may have web developers, content creators, and others taking care of tasks that support your SEO program. However, there are some situations that absolutely require an experienced SEO professional [...]

11 05, 2022

Getting Ready For GA4: Saving Your Historical Data

2022-05-11T23:45:49+10:00May 11th, 2022|Search Engine Journal|

Written by Kayle Larkin - As you’re preparing to set up Google Analytics (GA4), you’re probably asking the same thing we were: What’s the best method for migrating our historical data? There should be a way to do this, right? In this column, you’ll learn whether we can merge data in GA4 and three DIY ways to save your historical [...]

10 05, 2022

Who’s Winning Super Competitive SERPs & Why

2022-05-10T22:45:47+10:00May 10th, 2022|Search Engine Journal|

Written by Kayle Larkin - One of the reasons SEO is such an exciting space is that we’re constantly being challenged to innovate. But that doesn’t mean you need to reinvent the wheel. That just isn’t scalable – especially not at the enterprise level. You need to keep proven tactics in your back pocket that you can adapt and modify [...]

21 04, 2022

Stay Calm & Keep Tracking 

2022-04-21T23:45:37+10:00April 21st, 2022|Search Engine Journal|

Written by Kayle Larkin - On March 16th, 2022, Google Analytics shocked the marketing industry by announcing that Universal Analytics would stop processing hits in July 2023. This didn’t go over so well. Some marketers are unhappy with the user interface; others are frustrated that GA4 does not have key features. Many are still in the denial phase – besides, [...]

13 04, 2022

17 Top Guides & Educational Resources

2022-04-13T23:45:41+10:00April 13th, 2022|Search Engine Journal|

Written by Kayle Larkin - Google Analytics (GA4) is a quickly evolving program. Twenty-five new features have been released in the two years since its announcement. What makes this a really unique time is that so many of us are starting from a position of discovery. Whether you’re new to Google Analytics or a seasoned analyst, there is something new [...]

7 04, 2022

These 4 Tips Will Get You Up & Running

2022-04-07T23:45:33+10:00April 7th, 2022|Search Engine Journal|

Written by Kayle Larkin - As of July 1, 2023, the version of Google Analytics we have used for 10 years will stop processing hits. This is a major change, and it means that Google Analytics 4 (GA4) will fully replace Universal Analytics (UA). The good news is there is still time – but you can’t keep putting off learning [...]

3 02, 2022

How to Define & Track 7 Key Goals

2022-02-03T23:45:42+11:00February 3rd, 2022|Search Engine Journal|

Written by Kayle Larkin Online marketing blog, Backlinko.com recently sold to SEMRush for an undisclosed amount. But we can safely assume it wasn’t cheap. Between 2013 and 2018, over 4,000 people signed up for the Backlinko.com training program, “SEO that works.” At $5,964 per subscription, that’s over $23,856,000 in sales. To join the rank of top B2B publishers like Backlinko, [...]

19 11, 2021

How To Calculate, Audit & Improve Bounce Rate For SEO Success

2021-11-19T01:45:24+11:00November 19th, 2021|Search Engine Journal|

It’s impossible to identify how effectively a website or landing page addresses a searcher’s intent without a means to measure the user’s attention – or engagement.I regularly see bounce rate used as a key performance indicator (KPI) for the purpose of measuring user engagement.But is the traditional understanding of bounce rate accurate and valid considering how users use the web [...]

20 05, 2021

Get to Know Google Analytics 4: A Complete Guide

2021-05-20T23:45:55+10:00May 20th, 2021|Search Engine Journal|

In October, Google announced the most significant change to Google Analytics ever: Google Analytics 4.There is a lot to learn with large updates and it’s natural to wonder how this will affect your job or business.While we’ve not heard any indication that traditional GA will be going anywhere anytime soon, new properties now default to GA4. This is a strong [...]

19 02, 2021

Google Tag Manager: A GA4 Beginner’s Guide

2021-02-19T01:45:06+11:00February 19th, 2021|Search Engine Journal|

Successful search marketing campaigns start with good data.Who is in your target audience, where they come from, and how they move through your website from landing to exit (preferably conversion) is essential information.The trouble is getting to the point where you have enough data to make smart marketing decisions.Marketers rely on JavaScript tags on the backend of webpages to gather [...]

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