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About Kayle Larkin

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So far Kayle Larkin has created 25 blog entries.
9 12, 2022

Crawl Errors And Crawl Budget: Are They Ranking Factors?

2022-12-09T21:45:22+11:00December 9th, 2022|Search Engine Journal|

Written by Kayle Larkin - Crawling is the first step on any page’s journey to a results page. Search engines must discover your page before evaluating it and deciding where to place it in the results. Crawling the web is a resource-intensive process. Search engines like Google draw from hundreds of billions of webpages, videos, images, products, documents, books, etc., [...]

7 12, 2022

Are Breadcrumbs A Google Ranking Factor?

2022-12-08T01:17:07+11:00December 7th, 2022|Search Engine Journal|

Written by Kayle Larkin - Google defines “breadcrumbs” as navigation that indicates the page’s position in the site hierarchy. When you hear the term “breadcrumbs,” Hansel and Gretel might come to mind. In the old fairy tale, the main characters leave behind a trail of breadcrumbs to avoid getting lost in the forest. Similarly, breadcrumbs are helpful for users as [...]

28 11, 2022

Google Tag Manager: A GA4 Beginners Guide

2022-11-28T21:45:01+11:00November 28th, 2022|Search Engine Journal|

Written by Kayle Larkin - Learning a new skill, like Google Analytics 4, is intimidating. Add to this the fact that there’s a looming deadline, and you can’t afford to be dragging your feet on getting started. I’m sharing an easy-to-follow beginners guide for setting up GA4 using Google Tag Manager to get you up and running. In it, we’ll [...]

24 11, 2022

A Comprehensive Guide To Marketing Attribution Models

2022-11-24T21:17:07+11:00November 24th, 2022|Search Engine Journal|

Written by Kayle Larkin - We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion. Surprisingly, within the B2B sector, the average customer is exposed to a brand 36 times before converting into a customer. With so many touchpoints, it is difficult to really pin down just how [...]

11 11, 2022

Is Bounce Rate A Google Ranking Factor?

2022-11-11T21:45:48+11:00November 11th, 2022|Search Engine Journal|

Written by Kayle Larkin - Google search representatives have consistently and clearly stated that they do not use Google Analytics data to rank websites. But, there are discrepancies between what Google says and what SEOs believe. Despite Google’s public statements, some search marketers continue to believe that bounce rate is in some way a ranking factor. Why do they believe [...]

28 07, 2022

Why Isn’t Google Showing The Sitelinks I Want? Ask An SEO

2022-07-28T23:45:11+10:00July 28th, 2022|Search Engine Journal|

Written by Kayle Larkin - If only we had full control over our website’s appearance in Google Search properties. Sadly, that’s not the case, as someone discovered recently. Today’s Ask An SEO question comes from Marwan from England, who asks: “How do I remove transactional landing pages such as “Restaurant branding agency” off my Google organic sitelinks and instead have [...]

23 07, 2022

How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes

2022-07-23T06:27:08+10:00July 23rd, 2022|Search Engine Journal|

Written by Kayle Larkin - In Universal Analytics (UA), we used to open Behavior reports > Site Content > Landing Pages. The UA landing pages report showed us acquisition, behavior, and conversion metrics organized by the landing page visitors used to enter the site. You could get more granular by adding segments, secondary dimensions, and advanced filters. This data is [...]

21 07, 2022

How Freshness Works And How To Get It To Work For You

2022-07-21T23:45:33+10:00July 21st, 2022|Search Engine Journal|

Written by Kayle Larkin - Will publishing new articles regularly or updating old blog posts help you rank better? Maybe, but not just by changing the date or frequency. Google accounts for “hacks” like this. In this article, we will discuss how the factors behind freshness affect your rank. What Is Freshness? When marketers talk about content freshness, they are [...]

30 06, 2022

13 Must-Have Elements Of An Exceptional Blog Post

2022-06-30T16:45:18+10:00June 30th, 2022|Search Engine Journal|

Written by Kayle Larkin - One in five bloggers reports their blog delivers strong marketing results – 22%. That’s it – and this percentage has been steadily declining over the past three years. That can’t be true, can it? Why are the vast majority of blogs not delivering strong marketing results? My theory is that there is a lot of [...]

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