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So far Kayle Larkin has created 20 blog entries.
28 07, 2022

Why Isn’t Google Showing The Sitelinks I Want? Ask An SEO

2022-07-28T23:45:11+10:00July 28th, 2022|Search Engine Journal|

Written by Kayle Larkin - If only we had full control over our website’s appearance in Google Search properties. Sadly, that’s not the case, as someone discovered recently. Today’s Ask An SEO question comes from Marwan from England, who asks: “How do I remove transactional landing pages such as “Restaurant branding agency” off my Google organic sitelinks and instead have [...]

23 07, 2022

How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes

2022-07-23T06:27:08+10:00July 23rd, 2022|Search Engine Journal|

Written by Kayle Larkin - In Universal Analytics (UA), we used to open Behavior reports > Site Content > Landing Pages. The UA landing pages report showed us acquisition, behavior, and conversion metrics organized by the landing page visitors used to enter the site. You could get more granular by adding segments, secondary dimensions, and advanced filters. This data is [...]

21 07, 2022

How Freshness Works And How To Get It To Work For You

2022-07-21T23:45:33+10:00July 21st, 2022|Search Engine Journal|

Written by Kayle Larkin - Will publishing new articles regularly or updating old blog posts help you rank better? Maybe, but not just by changing the date or frequency. Google accounts for “hacks” like this. In this article, we will discuss how the factors behind freshness affect your rank. What Is Freshness? When marketers talk about content freshness, they are [...]

30 06, 2022

13 Must-Have Elements Of An Exceptional Blog Post

2022-06-30T16:45:18+10:00June 30th, 2022|Search Engine Journal|

Written by Kayle Larkin - One in five bloggers reports their blog delivers strong marketing results – 22%. That’s it – and this percentage has been steadily declining over the past three years. That can’t be true, can it? Why are the vast majority of blogs not delivering strong marketing results? My theory is that there is a lot of [...]

30 06, 2022

How Should You Optimize Your Content?

2022-06-30T10:46:19+10:00June 30th, 2022|Search Engine Journal|

Written by Kayle Larkin - People turn to Google for just about everything these days. Whether it’s to buy something, learn about something in-depth, get a quick answer, or simply pass the time, Google is the primary stream of information for the vast majority of people living with an internet connection. To be precise, Google makes up 92.19% of the [...]

27 06, 2022

Surfer SEO Unveils New Semrush Integration

2022-06-27T14:02:25+10:00June 27th, 2022|Search Engine Journal|

Written by Kayle Larkin - Surfer SEO has a new growth management tool that includes backlink data provided by industry leader, Semrush. Here’s what the integration means for users. Surfer SEO Surfer SEO is a machine learning tool used by SEOs to conduct keyword research, create content strategies, and generate AI outlines. Companies such as Square, ClickUp, and Shopify use [...]

25 06, 2022

5 Amazing Landing Page Examples To Inspire Your Own

2022-06-25T04:45:54+10:00June 25th, 2022|Search Engine Journal|

Written by Kayle Larkin - Landing pages – they’re powerful, aren’t they? When we click on an ad, it’s the landing page that helps us decide what to do next. Ideally, it makes you do a double-take and proclaim, “I must have this!” It can also fall flat and go viral for all the wrong reasons. (I’m looking at you [...]

20 06, 2022

What Is The Difference Between Search Queries And Keywords?

2022-06-20T22:45:54+10:00June 20th, 2022|Search Engine Journal|

Written by Kayle Larkin - Marketers use the terms search query and keyword interchangeably with no ill intention, but how the two terms differ needs to be clarified. Because not knowing the difference between a query and a keyword can lead to poor-performing search marketing strategies. This article will examine the key aspects of both search queries and keywords, starting with [...]

16 05, 2022

5 Times You Absolutely Must Hire An SEO Pro

2022-05-16T23:45:27+10:00May 16th, 2022|Search Engine Journal|

Written by Kayle Larkin - There are plenty of business owners and digital marketing generalists who can handle the everyday management of their own SEO. Even at the enterprise level, you may have web developers, content creators, and others taking care of tasks that support your SEO program. However, there are some situations that absolutely require an experienced SEO professional [...]

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