Written by Jon Clark - Online reviews are an unavoidable part of doing business in today’s digital age. Every marketer worth their salt knows that online reputation is everything. Whether you own or manage a small mom-and-pop restaurant, a computer software company, or a chain of coffee shops, your customers are likely to look for you online. That means one [...]

Written by Jon Clark - If you haven’t noticed, organic SEO listings have taken a back seat on the first page of Google. While Google is constantly testing the SERP layout and personalizing results based on the individual user, if your real estate business isn’t showing up, it can affect your volume of leads. Even though we’re emphasizing Google search, [...]

Written by Jon Clark - There’s an ocean of data available to ecommerce store owners. The number of sales by day, week, month. The average value of all items purchased. Cart abandonment. Buy-to-detail rates. Funnel dropouts – on and on the list goes. But, you don’t want to get lost in the depths of information available to you. These seven [...]

Written by Jon Clark - SEO (short for search engine optimization) is the practice of tweaking your website so that it ranks higher on search engines like Google. If your site isn’t ranking as high as you’d like it to, it’s time to take a good look at your SEO strategy. Tried and true, as well as new, SEO tools [...]

Written by Jon Clark - It’s safe to say that online advertising is a must for any business. We’re living in a digital age and, if you’re going to stand any chance of selling your products or services, you’re going to need to make sure your ads are landing right in front of your target demographic. But simply paying for [...]

Written by Jon Clark - Social media has become an integral part of our lives. From Facebook to Instagram, Twitter to Snapchat, TikTok to Pinterest – everyone uses social media platforms to connect with friends, share their thoughts, find inspiration, and stay updated with current events. It wasn’t too long ago that social media was a small slice of the [...]

So you’re using paid search to promote your brand online?I’m sure you have spent a fair amount of money trying to generate more quality leads. The use of your brand keywords and brand name has no doubt proven to be the most cost-effective.Now, imagine waking up one morning, opening your laptop, and keying in your branded keyword only to find [...]

The explosion of technology in the 21st century ushered in an era where the mobile phone handles multiple tasks and holds countless information, images, and documents.This great revolution led to a massive shift from desktop dependence to mobile use in accessing data, online shopping, and acquiring services.According to Statista, over half of the web traffic now comes from mobile devices, [...]

Black Hat Link TechniquesContent Black Hat TechniquesBottom LineTo remain the most popular search engine in the world, Google has to continuously update its algorithm to continue delivering users the most useful results.To this end, Google also makes available Webmaster Guidelines, so everyone from web developers to SEO professionals knows the rules of the game.Of course, there are plenty of people [...]

Accessibility & IndexationAMPHTTP Status CodeHTTPS Certificate & Server ParametersLinks & RedirectsPage SpeedHreflang AttributesBottom LineAs hard as we try to stay in line with best practices, every website is bound to have some SEO errors that can adversely affect search rankings.And if you’re experiencing the impact of these errors, you’re not alone.In fact, in a study that evaluated landing page adherence to [...]