About Alex Valencia

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So far Alex Valencia has created 9 blog entries.
30 09, 2021

3 Ways Top Websites Personalize On-Site Content

2021-09-30T22:45:51+10:00September 30th, 2021|Search Engine Journal|

Your product or service isn’t one-size-fits-all, so shouldn’t your content be dynamic, too?The best websites convince potential customers to continue their journey and ultimately convert with high-quality, conversion-friendly, personalized content.This requires a solid understanding of your audience and their behaviors both on and offline.In this article, you’ll see how three top websites use personalized on-site content to turn prospects into [...]

23 05, 2021

5 Ways to Generate Positive Client Reviews for Your Law Firm

2021-05-23T00:00:05+10:00May 23rd, 2021|Search Engine Journal|

Many businesses – law firms included – treat reviews as an afterthought… until they get a negative one. It becomes a scramble to drown out the negative reviews with positive ones so as not to lose out on potential clients.The success of your firm depends on you having a shining online reputation, so it’s worth it to get ahead of [...]

16 05, 2021

How to Attract Backlinks to Your Law Firm Website

2021-05-16T04:32:10+10:00May 16th, 2021|Search Engine Journal|

Law firm SEO is multifaceted. Not only do you need to manage your technical SEO, but you have to conduct on-page SEO, create content, optimize your local listings, and more.One important SEO task for law firms is link building – the process of attracting high-authority links back to your website.These links can boost your site’s authority in the eyes of [...]

9 05, 2021

How to Create an SEO Law Firm Blogging Strategy

2021-05-09T04:32:09+10:00May 9th, 2021|Search Engine Journal|

Legal content gets a bad rap for being dry, boring, and full of “legalese.” But most law firm owners know the importance of blogging when it comes to attracting organic traffic through SEO.As one of the leading marketing methods for lawyers, SEO requires that law firms publish engaging, SEO-friendly content on a regular basis. But thinking up these topics – [...]

1 05, 2021

Local SEO for Law Firms: Get More Local Clients

2021-05-01T08:17:08+10:00May 1st, 2021|Search Engine Journal|

Search engine optimization (SEO) is one of the leading marketing strategies for law firms because prospective clients routinely use search engines like Google to find lawyers in their area. A simple search for “best family lawyer” near me is likely to bring up a slew of law firms – both in the regular organic results and in Google Maps.That means [...]

24 04, 2021

8 Components of an SEO-Friendly Law Firm Website

2021-04-24T23:42:10+10:00April 24th, 2021|Search Engine Journal|

Search engine optimization (SEO) is one of the primary drivers of traffic and clients for law firms, but it’s not always straightforward how to go about it the right way.After all, legal is a highly competitive niche, and there are a lot of hoops lawyers have to jump through in regard to marketing their services online.Due to the often sensitive [...]

3 04, 2021

Why SEO Matters for Law Firms

2021-04-04T00:22:10+11:00April 3rd, 2021|Search Engine Journal|

SEO Is One of the Best Lead Generation Strategies for Law FirmsBenefits of SEO for Law FirmsProof SEO Works for Law FirmsKey TakeawaysA 2017 study conducted by AccuRanker found the legal niche to be the most competitive when it comes to SEO.After analyzing more than 300,000 SERPs across a wide range of industries, the study showed that law firms have [...]

29 03, 2021

What Is Law Firm SEO?

2021-03-29T01:27:10+11:00March 29th, 2021|Search Engine Journal|

Law Firm SEO DefinedHow Legal SEO WorksWhy Is Law Firm SEO ImportantThe Fundamentals of Law Firm SEOComplete Guide to SEO for Law FirmsThe success of your law firm depends on you landing new clients and delivering an amazing service to existing clients. But attracting clients – especially in a competitive market – is not always easy.You need a way to [...]

26 01, 2021

How to Do a Content Gap Analysis for SEO

2021-01-26T03:07:09+11:00January 26th, 2021|Search Engine Journal|

One of the most common questions I get regarding content marketing is “How do I know what to write about?”Looking to SEO keyword research is one way to determine which topics to tackle on your website.But how do you know if you are missing out on other, more lucrative opportunities?Conducting a content gap analysis is a smart way to find [...]

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