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So far Alex Valencia has created 14 blog entries.
1 08, 2022

6 Ways To Get Local SEO Clients You Really Want

2022-08-01T23:45:15+10:00August 1st, 2022|Search Engine Journal|

Written by Alex Valencia - Local businesses are often the most interesting SEO clients to work with due to the creativity and strategy it takes to appeal to a local market. While the basics – Google Business Profile optimization, localized content, etc. – still apply, local businesses must often think outside the box when trying to rank locally. Acquiring these [...]

26 05, 2022

How To Get More Law Firm Leads By Refreshing Your Content

2022-05-26T21:45:48+10:00May 26th, 2022|Search Engine Journal|

Written by Alex Valencia - Search Engine Journal often mentions the value of a “content refresh,” particularly regarding SEO. The concept is that rather than let an old piece of content die out, you can breathe new life into it to generate more traffic and leads well into the future. The same concept applies to law firm content marketing. Only the [...]

14 04, 2022

A 7-Step SEO Process For Long-Term Search Success

2022-04-14T21:45:46+10:00April 14th, 2022|Search Engine Journal|

Written by Alex Valencia - It’s no secret that the adventure of SEO means being in it for the long game. Optimization is a never-ending process. One day, you’re ranking at the top of the search results – and the next, your competitor publishes something new that knocks you down a rung. The promise of SEO can bring traffic, revenue, [...]

1 04, 2022

5 Reasons Law Firms Need Specialized Legal Content Marketing

2022-04-01T22:45:21+11:00April 1st, 2022|Search Engine Journal|

Written by Alex Valencia - The legal industry gets a lot of coverage in the marketing world, and for good reason. It’s not only a highly competitive industry but also one where business owners struggle the most to create great content. Lawyers must meet strict ethical and legal standards in their content marketing. These include setting reasonable expectations in ad [...]

31 01, 2022

7 Top SEO Benefits Of Responsive Web Design

2022-01-31T18:45:24+11:00January 31st, 2022|Search Engine Journal|

Written by Alex Valencia “Responsive design is Google’s recommended design pattern.” The responsiveness of your website is unequivocally an important factor in improving user experience and avoiding common SEO pitfalls that can hinder your Google rankings. And while responsive web design is not a confirmed ranking factor, Google has implied its importance on multiple occasions. But how to create a [...]

30 09, 2021

3 Ways Top Websites Personalize On-Site Content

2021-09-30T22:45:51+10:00September 30th, 2021|Search Engine Journal|

Your product or service isn’t one-size-fits-all, so shouldn’t your content be dynamic, too?The best websites convince potential customers to continue their journey and ultimately convert with high-quality, conversion-friendly, personalized content.This requires a solid understanding of your audience and their behaviors both on and offline.In this article, you’ll see how three top websites use personalized on-site content to turn prospects into [...]

23 05, 2021

5 Ways to Generate Positive Client Reviews for Your Law Firm

2021-05-23T00:00:05+10:00May 23rd, 2021|Search Engine Journal|

Many businesses – law firms included – treat reviews as an afterthought… until they get a negative one. It becomes a scramble to drown out the negative reviews with positive ones so as not to lose out on potential clients.The success of your firm depends on you having a shining online reputation, so it’s worth it to get ahead of [...]

16 05, 2021

How to Attract Backlinks to Your Law Firm Website

2021-05-16T04:32:10+10:00May 16th, 2021|Search Engine Journal|

Law firm SEO is multifaceted. Not only do you need to manage your technical SEO, but you have to conduct on-page SEO, create content, optimize your local listings, and more.One important SEO task for law firms is link building – the process of attracting high-authority links back to your website.These links can boost your site’s authority in the eyes of [...]

9 05, 2021

How to Create an SEO Law Firm Blogging Strategy

2021-05-09T04:32:09+10:00May 9th, 2021|Search Engine Journal|

Legal content gets a bad rap for being dry, boring, and full of “legalese.” But most law firm owners know the importance of blogging when it comes to attracting organic traffic through SEO.As one of the leading marketing methods for lawyers, SEO requires that law firms publish engaging, SEO-friendly content on a regular basis. But thinking up these topics – [...]

1 05, 2021

Local SEO for Law Firms: Get More Local Clients

2021-05-01T08:17:08+10:00May 1st, 2021|Search Engine Journal|

Search engine optimization (SEO) is one of the leading marketing strategies for law firms because prospective clients routinely use search engines like Google to find lawyers in their area. A simple search for “best family lawyer” near me is likely to bring up a slew of law firms – both in the regular organic results and in Google Maps.That means [...]

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