Written by Alex Valencia - Many law firms are simply leasing space when it comes to their online marketing. Whether it’s Google pay-per-click (PPC) ads, Facebook Ads, or social media, these channels often yield only temporary wins. Once you pull the investment, your results go away entirely. Your website, on the other hand, can be a 24/7 selling tool for [...]
Written by Alex Valencia - Content marketing is a smart and effective way for law firms to reach more users and potential clients through their online content. The benefits of law firm content marketing go far beyond social media likes and website traffic. In fact, content marketing can take on many different forms across various platforms, bringing in a wide [...]
Written by Alex Valencia - Have you ever stumbled across an exciting video and wondered where it came from? If so, you’ll be pleased to know that there are many ways to find a video source through reverse video searches. This guide teaches how to conduct a reverse video search and why it’s useful. What Is A Reverse Video Search? [...]
Written by Alex Valencia - Search Engine Journal often mentions the value of a “content refresh,” particularly regarding SEO. The concept is that rather than let an old piece of content die out, you can breathe new life into it to generate more traffic and leads well into the future. The same concept applies to law firm content marketing. Only the [...]
Written by Alex Valencia - Local businesses are often the most interesting SEO clients to work with due to the creativity and strategy it takes to appeal to a local market. While the basics – Google Business Profile optimization, localized content, etc. – still apply, local businesses must often think outside the box when trying to rank locally. Acquiring these [...]
Written by Alex Valencia - Search Engine Journal often mentions the value of a “content refresh,” particularly regarding SEO. The concept is that rather than let an old piece of content die out, you can breathe new life into it to generate more traffic and leads well into the future. The same concept applies to law firm content marketing. Only the [...]
Written by Alex Valencia - It’s no secret that the adventure of SEO means being in it for the long game. Optimization is a never-ending process. One day, you’re ranking at the top of the search results – and the next, your competitor publishes something new that knocks you down a rung. The promise of SEO can bring traffic, revenue, [...]
Written by Alex Valencia - The legal industry gets a lot of coverage in the marketing world, and for good reason. It’s not only a highly competitive industry but also one where business owners struggle the most to create great content. Lawyers must meet strict ethical and legal standards in their content marketing. These include setting reasonable expectations in ad [...]
Written by Alex Valencia “Responsive design is Google’s recommended design pattern.” The responsiveness of your website is unequivocally an important factor in improving user experience and avoiding common SEO pitfalls that can hinder your Google rankings. And while responsive web design is not a confirmed ranking factor, Google has implied its importance on multiple occasions. But how to create a [...]
Your product or service isn’t one-size-fits-all, so shouldn’t your content be dynamic, too?The best websites convince potential customers to continue their journey and ultimately convert with high-quality, conversion-friendly, personalized content.This requires a solid understanding of your audience and their behaviors both on and offline.In this article, you’ll see how three top websites use personalized on-site content to turn prospects into [...]