Written by Ron Lieback - The fourth industrial revolution and Web 3.0 continue to transform all legacy communication platforms – from how we consume news to how we market our products. One field that stands as a fulcrum of this tech boom may be writing and art itself. As new technology like AI-generated art and ChatGPT continue to become more [...]
Written by Ron Lieback - While we tend to over-complicate SEO with constant algorithmic updates and best practices, the foundation of digital marketing lies in audience and market research. Many tools, such as keyword research planners and customer relationship management systems (CRMs), assist us in this research, but the best insights often come from the customers themselves. That’s why, whenever [...]
Written by Ron Lieback - With the right techniques, Help a Reporter Out (HARO) can help you build links and brand awareness for PR efforts, regardless of your industry. The HARO platform, which PR/Communications giant Cision owns, connects information-seeking journalists with relevant sources willing to provide that information. The journalists come from various platforms, from The New York Times to [...]
Written by Ron Lieback - One thing that attracts many entrepreneurial-minded spirits to the SEO industry is its dynamic design. Strategies are changing continuously based on each client’s focus and industry, preventing proverbial cookie-cutter practices. This is especially true when approaching keyword research. There are many keyword research tools available, and each requires a unique creative focus to produce the [...]
Written by Ron Lieback - Multiple challenges surface when creating content for a finance company. Dealing with legalities tops the list, but there’s more. Much more. In working with multiple companies in the financial sector and ghostwriting for top investors/financial CEOs in the pages of Forbes and other business magazines, I’ve had my share of difficulties. Below, I share challenges [...]
For most, the benefits of using freelance writers for your digital marketing agency or business far outweigh the challenges.One of the greatest pros is the higher ROI you may enjoy as a result of not having to hire a full-time writer in-house, especially when content volume doesn’t call for it.However, you may experience challenges around timeliness and getting freelancers to [...]
True digital success – for search engine rankings, user experience, and the brand overall, whether personal or business – occurs when the art of SEO and the art of writing are combined.The best SEO writing comes from the perfect blend of:Topical knowledge/expertise.Deep knowledge of writing wellSEO best practices.SEO is a must for any online writing, especially from a keyword perspective, [...]
The formula to creating strong online copy is simple: Create for the user first, and the search engines second.But problems lurk. Sometimes a writer is focused solely on the user without considering SEO – or the complete opposite.The latter class of writers creates content across most of the web mostly due to businesses or affiliate marketeers hiring the absolute cheapest [...]
Whether you’re running a business or working for one, there is one absolute truth – everyone has the same amount of time each day.How you spend those 1440 minutes each day is crucial to success, whether you’re prospecting clients or creating content for your business’ blog.If you wander around in reactive mode for a majority of the day, distracted by [...]
If you’re not creating content with SEO in mind, you’re missing out on a massive opportunity. If searchers can’t find your content through search results, a large portion of your potential audience is lost.Even if you have a built-in and loyal following, content infused with best SEO practices will warrant much more positive and qualified traffic.And with that additional qualified [...]