About Brian Harnish

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So far Brian Harnish has created 8 blog entries.
13 11, 2021

Do You Have an SEO Triage Plan? 11 Things to Check

2021-11-13T01:45:54+11:00November 13th, 2021|Search Engine Journal|

Picture this: A client – or perhaps your new employer – comes to you with a site that is in dire straits.There’s clearly something wrong. Maybe traffic has taken a major dive, or it could be that pages aren’t even getting indexed.Other SEO companies or professionals have been unable to pinpoint (or convince the site owners) of the problems and [...]

24 08, 2021

What Type of SSL Certificate Does Your Website Need?

2021-08-24T23:41:13+10:00August 24th, 2021|Search Engine Journal|

Computer users worldwide are wary of hacks and privacy violations, so it pays to continue to be vigilant with your website’s security.If you’re working in SEO, you have no doubt come across SSL certificates and digital encryption.But what does SSL mean and why do SSL certificates have to do with your digital marketing strategy?In this article, you’ll learn about the [...]

2 08, 2021

Image Alt Text vs. Title Text vs. File Names: What’s the Difference?

2021-08-02T22:45:19+10:00August 2nd, 2021|Search Engine Journal|

Optimized image alt text (also referred to as alternative text), image title text, and image file names are all part of good image optimization.But what is the difference between the image alt text and title?Do you keep them the same? Do you make them all different?In this post, you’ll learn about the differences between the image alt attribute, image title [...]

11 06, 2021

How to Optimize for Rich Snippets: A Complete Guide

2021-06-11T23:45:07+10:00June 11th, 2021|Search Engine Journal|

Once upon a time, Google Search was all about those gloriously simple, easy-to-optimize-for 10 blue links.Then came a brand-new user interface.Google has evolved to address more and more different search results types and display designed to better address searcher needs — rich snippets.It’s no longer enough to rank for 10 blue links.So what exactly are rich snippets, why are they [...]

1 05, 2021

How to Build a WordPress Site in 24 Hours

2021-05-01T23:32:11+10:00May 1st, 2021|Search Engine Journal|

WordPress is a fantastic platform for building websites on the fly with little to no development time required to get up and running.In addition, WordPress has fantastic customizability ranging from being able to fully customize your theme, to finding plug-ins that have the functionality to do just about anything you want.The list of what you can do to customize WordPress [...]

6 04, 2021

50 Questions You Must Ask to Evaluate the Quality of Your Website

2021-04-07T13:47:12+10:00April 6th, 2021|Search Engine Journal|

Do the Webpages Contain Multiple H1 Tags?Is the Website Easily Crawlable?Are Error Pages Configured Properly?Does Navigation Use JavaScript?Are URLs Resolving to a Single Case?Does Your Site Use a Flat Architecture?Is Thin Content Present on the Website?Are You Planning on Reusing Existing Code or Creating a Site From Scratch?Does the Site Have Schema.org Structured Data Where Applicable?Does the Site Have An [...]

19 02, 2021

18 More SEO Issues That Cause Search Rankings & Traffic to Drop

2021-02-21T00:12:09+11:00February 19th, 2021|Search Engine Journal|

Sometimes the factors responsible for your search rankings and traffic dropping can be difficult to detect.It could have been a change in the Google algorithm, a technical error, your server not handling bandwidth properly, or links that were sending traffic before suddenly no longer sending that traffic, to name just a few examples.If you’re trying to diagnose a drop in [...]

12 02, 2021

Every Advanced Google Search Operator You Need to Know

2021-02-14T20:42:10+11:00February 12th, 2021|Search Engine Journal|

If you’re interested in search, the most critical skill you need is the ability to Google.I’m not just talking about figuring out the right search terms, but how to use the search engine to find a ton of interesting and variable results.Many tools can help you with research opportunities.These could be specialty tools for finding backlinks, on-page optimization aids, or [...]

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