About Winston Burton

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So far Winston Burton has created 18 blog entries.
4 05, 2023

Hospitality SEO Best Practices For 2023 & Beyond

2023-05-04T18:15:56+10:00May 4th, 2023|Search Engine Journal|

Written by Winston Burton - While most Americans say they are comfortable traveling again, cost and inflation have now replaced COVID-19 concerns as top barriers to travel. But the travel and tourism industry still continues to be highly competitive, with people starting to travel again, and hotels and chains vying for business against online travel agencies (OTAs) and booking sites. [...]

11 10, 2022

What Is It & How To Optimize It?

2022-10-11T23:45:16+11:00October 11th, 2022|Search Engine Journal|

Written by Winston Burton - If you have been doing SEO for a while, then you know how important anchor text optimization was back in the day for getting your websites to rank high in search engines. But is it still important today? This article will give you an overview of everything you need to know about anchor text, from [...]

13 09, 2022

SEO For Ecommerce Product Pages: 20 Do’s & Don’ts

2022-09-13T21:45:17+10:00September 13th, 2022|Search Engine Journal|

Written by Winston Burton - Ecommerce is expected to grab even more of the retail pie, with a projected growth of nearly $11 trillion between 2021 and 2025. An increasing number of ecommerce sites want a piece of this pie, making it critical that your search strategy delivers. Add to this the fact that advertising costs are reaching the realm [...]

12 07, 2022

10 Best Sitemap Generators For Faster, More Productive Crawls

2022-07-12T22:45:04+10:00July 12th, 2022|Search Engine Journal|

Written by Winston Burton - Sitemaps are a powerful tool for SEO pros and webmasters. They help Google and other search engines navigate through a website and find new pages and content. It’s not guaranteed that search engines will index the content but telling them what pages are important can make a significant difference. Sitemaps can help you: Get an [...]

9 06, 2022

Top 17 Enterprise SEO Metrics To Inform Your Reporting

2022-06-09T23:45:16+10:00June 9th, 2022|Search Engine Journal|

Written by Winston Burton - Measuring SEO metrics is essential for proving the value of your efforts and optimizations. It’s the key to getting budget from existing clients and executives, landing new ones, making the business case to justify SEO spend, and keeping your current clients happy. With a plethora of SEO platforms and point solutions on the market, here [...]

3 01, 2022

A Day In The Life Of An SEO Agency Senior Executive

2022-01-03T18:45:55+11:00January 3rd, 2022|Search Engine Journal|

My journey to becoming an SEO executive has spanned over 14 years, working at leading agencies and optimizing for some of the world’s largest brands. I also spent a few years working as an in-house SEO at some medium-sized businesses.Today, I work at Acronym as an SVP of SEO. I’ve been at the agency for 7 years and manage the [...]

4 12, 2021

Hospitality SEO Best Practices For 2022 & Beyond

2021-12-04T00:45:00+11:00December 4th, 2021|Search Engine Journal|

Travel and tourism have been extremely competitive in recent years, with hotels and chains competing against online travel agencies (OTAs) and booking sites in increasingly rich search results.Now, the industry has also been significantly impacted by the COVID-19 pandemic and is still feeling heavy repercussions.There are signs of life as people start to travel again with the pandemic abating in [...]

3 09, 2021

Do Exact Match Domains Still Work Anymore?

2021-09-03T21:41:06+10:00September 3rd, 2021|Search Engine Journal|

Are exact match domains still valuable?In the past, these domains delivered great rankings and traffic.But do they work today?Read on to learn what an exact match domain is, how Google treats them, whether you should buy one, and more.What is an Exact Match Domain?Exact match domains (EMDs) precisely match a search query that will likely drive traffic to your website, [...]

6 08, 2021

Just How Important Is Structured Data in SEO?

2021-08-06T22:40:27+10:00August 6th, 2021|Search Engine Journal|

The use of structured data is gaining adoption but we still have ways to go. In fact, 50% of brands are still not using structured data.But it’s not a “nice to have” anymore – it’s an imperative. Structured data has many benefits including higher click-through rates, greater search visibility, faster indexing, and voice search domination.It helps Google understand your content [...]

2 07, 2021

10 Tips for Successfully Outsourcing Enterprise SEO

2021-07-02T23:45:32+10:00July 2nd, 2021|Search Engine Journal|

One of the biggest challenges enterprise SEO professionals face is how to complete tasks with limited time and resources. This is especially true for developing content, obtaining links, and implementing SEO recommendations.So when you’re managing a growing SEO team, there may come a time that you need to outsource work to manage deliverables and the volume of work required.But how [...]

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