About Winston Burton

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So far Winston Burton has created 13 blog entries.
3 01, 2022

A Day In The Life Of An SEO Agency Senior Executive

2022-01-03T18:45:55+11:00January 3rd, 2022|Search Engine Journal|

My journey to becoming an SEO executive has spanned over 14 years, working at leading agencies and optimizing for some of the world’s largest brands. I also spent a few years working as an in-house SEO at some medium-sized businesses.Today, I work at Acronym as an SVP of SEO. I’ve been at the agency for 7 years and manage the [...]

4 12, 2021

Hospitality SEO Best Practices For 2022 & Beyond

2021-12-04T00:45:00+11:00December 4th, 2021|Search Engine Journal|

Travel and tourism have been extremely competitive in recent years, with hotels and chains competing against online travel agencies (OTAs) and booking sites in increasingly rich search results.Now, the industry has also been significantly impacted by the COVID-19 pandemic and is still feeling heavy repercussions.There are signs of life as people start to travel again with the pandemic abating in [...]

3 09, 2021

Do Exact Match Domains Still Work Anymore?

2021-09-03T21:41:06+10:00September 3rd, 2021|Search Engine Journal|

Are exact match domains still valuable?In the past, these domains delivered great rankings and traffic.But do they work today?Read on to learn what an exact match domain is, how Google treats them, whether you should buy one, and more.What is an Exact Match Domain?Exact match domains (EMDs) precisely match a search query that will likely drive traffic to your website, [...]

6 08, 2021

Just How Important Is Structured Data in SEO?

2021-08-06T22:40:27+10:00August 6th, 2021|Search Engine Journal|

The use of structured data is gaining adoption but we still have ways to go. In fact, 50% of brands are still not using structured data.But it’s not a “nice to have” anymore – it’s an imperative. Structured data has many benefits including higher click-through rates, greater search visibility, faster indexing, and voice search domination.It helps Google understand your content [...]

2 07, 2021

10 Tips for Successfully Outsourcing Enterprise SEO

2021-07-02T23:45:32+10:00July 2nd, 2021|Search Engine Journal|

One of the biggest challenges enterprise SEO professionals face is how to complete tasks with limited time and resources. This is especially true for developing content, obtaining links, and implementing SEO recommendations.So when you’re managing a growing SEO team, there may come a time that you need to outsource work to manage deliverables and the volume of work required.But how [...]

4 06, 2021

27 Must Ask Questions for New SEO Clients

2021-06-04T23:45:41+10:00June 4th, 2021|Search Engine Journal|

There is nothing more exciting than bringing on a new SEO client. However, to get your new relationship off to the right start, you must ask the right questions and get vital information.The following 27 questions are my favorite to ask any new client to make sure I have a smooth onboarding process and am set up to improve ROI [...]

7 05, 2021

Is Content the New Cookie?

2021-05-08T13:17:12+10:00May 7th, 2021|Search Engine Journal|

The move away from cookie-based tracking is a response to increasing public concern around privacy.This scrutiny comes on the heels of data breaches and scandals that have plagued Facebook, Google, Amazon, Apple, and other Silicon Valley behemoths in recent years.There’s been much discussion of how search marketers and PPC professionals can prepare for a cookieless web.But an important question remains: [...]

3 04, 2021

How the Search Giants Stack Up

2021-04-03T03:57:09+11:00April 3rd, 2021|Search Engine Journal|

Google vs. Microsoft Bing Market ShareComparing Google vs. Microsoft Bing’s FunctionalityHow Google & Microsoft Bing Differ in Size of Index and CrawlingDifferences in User Interface & ToolsMicrosoft Bing May Excel in Image Search Over GoogleHow Microsoft Bing & Google Handle Video SearchMap Listings on Both Search Engines Matter for Local SEOOptimizing for Google Search vs. Microsoft BingGoogle Search vs. Microsoft [...]

6 03, 2021

12 Proven Local SEO Tips to Dominate the SERPs and Map Pack

2021-03-06T03:32:09+11:00March 6th, 2021|Search Engine Journal|

Get on a Local Search PlatformUse Structured DataTap Into Google My Business & Optimize for ItUpdate Event StatusAudit Your ListingsManage Your ReputationUse Hyper-Local ContentConnect With Customers via Always-on MessagingMonitor TrendsOptimize for Voice Search & MobileTrack Rankings & Build Out Local Landing PagesDon’t Forget Links Are Still Very ImportantBeing visible on search engine results pages (SERPs) is more important than ever, [...]

6 02, 2021

7 Best Tools for Structured Data (Schema) Testing & Execution

2021-02-06T04:07:11+11:00February 6th, 2021|Search Engine Journal|

Creating and managing structured data can be challenging and time-consuming.One simple error in your JSON code can prevent your structured data from validating in Google’s Structured Data Tool.At the same time, structured data (or schema) helps Google better understand your content as it seeks to provide the best results to searchers based on their intent.That’s why these rich results can [...]

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