Written by Tony Wright - Today’s Ask An SEO question comes from Robert from St. Pete, who asks: I’m new and just starting, and I’m confused about Pillar Posts. If I have software, gear, and training for a certain niche I want to highlight, do I write separate pillar posts for each category? And should I have multiple cluster posts [...]
Written by Tony Wright - Today’s Ask An SEO comes from Kayle, who asked in a recent webinar: How can we encourage older consumers who are not well-versed with computers to leave reviews for us? Some do not understand how to leave a Google review. Consistent Reviews Come From A Consistent Process Companies with strong and consistent reviews typically create [...]
Written by Tony Wright - Today’s Ask An SEO comes from Elisa from Hyde Park, who asks: I have a client who owns about 20 domains with keywords closely related to his product. They are currently all forwarding to his one website. Should he keep these names? Is there any advantage to doing this or even owning them. Is there [...]
Written by Tony Wright - I’ve spent all 23 years of my advertising career in agencies. I’ve never had an “in-house” SEO job. I think working in an advertising agency – particularly in an agency that is great at search – is the best job in the world. I’ve worked with clients of all types and sizes, all over the [...]
Written by Tony Wright - This Ask An SEO question comes from Jessica from Louth, who wrote in: “I’m currently a full-stack marketer but find myself drawn to SEO. I’m not sure where to start gaining experience, though. What direction would you suggest to start in and do you have any book/course recommendations?” Learning SEO can be daunting. I’ve been [...]
Written by Tony Wright - This Ask an SEO question comes from Ian from San Juan, who asks: “What would you say should be the top SEO focus coming into 2022 for a brand that seeks to grow its wholesale product business to generate more leads and sales?” Every year, SEO pros look for a magic bullet. Even after 21 [...]
Written by Tony Wright - This week’s Ask An SEO question comes from Abhinav in New Delhi, who writes: “How can article aggregator sites outperform the original source? Google has various guidelines on aggregator copy not performing well, and much is said of not showing duplicate content across the web. Yet RSS aggregator sites URLs are indexed, even knowing it’s [...]
Written by Tony Wright - One of the biggest myths in SEO is the dreaded “duplicate content penalty.” Want to know an SEO secret? There is no such thing as a duplicate content penalty. You will never see a notification from Google Search Console that you have been penalized for duplicate content. But that doesn’t mean your site isn’t being [...]
Written by Tony Wright - This week’s Ask An SEO question comes from Mike in Columbus, who writes: “Let’s say I do some keyword research and find a really strong search volume around some keywords that are highly related to my website. I then purchase those keywords as URLs – 30 of them. What’s best for my main website traffic, [...]
As the ball dropped in Times Square at midnight on January 1, 2022, many search engine marketers were tempted to check their analytics and rankings.It appears that Google has replaced Santa as the purveyor of the “Naughty or Nice” list in the online world.Some sites receive the gift of better rankings before the New Year.Others are cleaning the coal dust [...]