About Tony Wright

This author has not yet filled in any details.
So far Tony Wright has created 29 blog entries.
5 04, 2022

Why Do Aggregator Sites Outperform The Original Source On Google?

2022-04-05T21:45:45+10:00April 5th, 2022|Search Engine Journal|

Written by Tony Wright - This week’s Ask An SEO question comes from Abhinav in New Delhi, who writes: “How can article aggregator sites outperform the original source? Google has various guidelines on aggregator copy not performing well, and much is said of not showing duplicate content across the web. Yet RSS aggregator sites URLs are indexed, even knowing it’s [...]

4 04, 2022

The Truth About Duplicate Content

2022-04-04T22:45:52+10:00April 4th, 2022|Search Engine Journal|

Written by Tony Wright - One of the biggest myths in SEO is the dreaded “duplicate content penalty.” Want to know an SEO secret? There is no such thing as a duplicate content penalty. You will never see a notification from Google Search Console that you have been penalized for duplicate content. But that doesn’t mean your site isn’t being [...]

2 03, 2022

Should I Create A Landing Page For Each URL & Link To My Main Site?

2022-03-02T00:45:34+11:00March 2nd, 2022|Search Engine Journal|

Written by Tony Wright - This week’s Ask An SEO question comes from Mike in Columbus, who writes: “Let’s say I do some keyword research and find a really strong search volume around some keywords that are highly related to my website. I then purchase those keywords as URLs – 30 of them. What’s best for my main website traffic, [...]

19 01, 2022

What To Focus On This Year

2022-01-19T01:45:12+11:00January 19th, 2022|Search Engine Journal|

As the ball dropped in Times Square at midnight on January 1, 2022, many search engine marketers were tempted to check their analytics and rankings.It appears that Google has replaced Santa as the purveyor of the “Naughty or Nice” list in the online world.Some sites receive the gift of better rankings before the New Year.Others are cleaning the coal dust [...]

5 01, 2022

How Can Different Departments Avoid Keyword Cannibalization?

2022-01-05T02:45:28+11:00January 5th, 2022|Search Engine Journal|

This week’s Ask An SEO question comes from Caroline in Cleveland, who wrote:Multiple divisions of our company want to rank for the same keywords.Are there any tips for how to approach this type of situation? It seems like our company will be competing against itself in SERPs for page 1 rankings.People are far too worried about keyword cannibalization these days.The [...]

9 12, 2021

Is Google Trying To Erase Santa? The Curious Case Of EmailSanta.com

2021-12-09T01:45:06+11:00December 9th, 2021|Search Engine Journal|

This week’s Ask An SEO question comes from Alan in Calgary, Alberta, who wrote:“I created EmailSanta.com in 1997. I’ve been an avid follower of SEJ and with your help, have been rewarded with #1 positions for very competitive keywords using only white hat methods.(I even once – briefly – beat out Google and NORAD.)However, the site’s ranking and organic traffic [...]

19 10, 2021

4 Tips for Proactive Online Reputation Management

2021-10-19T23:45:11+11:00October 19th, 2021|Search Engine Journal|

Every company will have dissatisfied customers.I don’t care how good you are – someone is eventually going to be dissatisfied with your product or service.I’ve spent most of my career involved in crisis communication in some form or another.My first big crisis assignment was also my biggest – managing the digital communications strategy for American Airlines during the events of [...]

5 10, 2021

How to Optimize Gallery Page Images for Google Search

2021-10-05T23:45:31+11:00October 5th, 2021|Search Engine Journal|

Today’s Ask an SEO question comes from Johnny in California, who asks:“I’m an artist with gallery pages full of images of my paintings and very little text. How do I get those paintings to rank better? I’ve also noticed that Google ranks photos much faster and better than images of paintings.”I’m not a very visual person.Just ask my wife.When we [...]

21 09, 2021

3 Indispensable Pieces of SEO Advice for Beginners & Clients

2021-09-21T20:45:15+10:00September 21st, 2021|Search Engine Journal|

The biggest mistake I see SEO newbies make is what I call the “quest for the right way.”Passionate newbie SEO professionals, drunk with visions of the possible traffic, sales, and money that should follow a number one ranking for a high-value keyword, spend hours reverse-engineering the search engine results pages looking for a magic bullet that will push their site [...]

Go to Top