Your SEO agency won’t tell you everything.There is an excellent chance that you aren’t getting the most out of your agency relationship because of what you don’t know.If you are a bad client, you are leaving money on the table.If you delay or make things difficult when your agency needs something, you leave money on the table.If you treat your [...]
When I first started working in SEO, it was easy to find success.In the days before Google, all you had to do was look at the pages that were ranking for the term you wanted to rank for and copy the on-page tactics they were using.You were pretty much assured a decent ranking in the SERPs by mere imitation.In fact, [...]
Today’s Ask an SEO question comes from Muhammad in Karachi. Muhammad asks:What’s the best “sales pitch” to persuade clients to follow SEO guidelines?What is important to you is not necessarily important to other people.This is true in both life and the world of search engine optimization.Over the years, I’ve had countless conversations with SEO professionals in which we’ve recounted nightmare [...]
Let’s face it — link building is hard.It’s challenging for businesses to create content that people are interested in linking to.It’s difficult for businesses to find contacts at the right websites, who want to link to the content you’ve created.And it’s tough to know which links are going to positively impact your SEO efforts versus those that will just sit [...]
Today’s Ask an SEO question comes from John in Burbank. John shares:I work at Kaiser Permanente and we are migrating from IBM portal to Adobe’s Experience Manager (AEM). Some of the questions I am getting involve the creation of dynamic pages based on the template for that page.How does a dynamically built page in real-time impact SEO?I hope you can [...]
You Don’t Weigh Yourself Every Day, Right?Rankings Fluctuate Due to CompetitionRankings Aren’t ResultsToday’s Ask an SEO question comes from Arjun in West Bengal. Arjun asks:“Why do rankings of certain keywords fluctuate a lot? For example, a particular keyword ranks 8 in the morning, 10 in the afternoon, 15 in the evening, 9 late at night. The keyword is searched from [...]
Search Is Not Everyone’s PriorityMake Friends & Influence PeopleEmpathy Goes a Long WayEducation With an Eye for PersonalityIn ConclusionTwo years.That’s how long it took me to get the meta tags changed on one of my first-ever SEO jobs.For two years, a company paid my agency to run reports on their SEO “progress” while refusing to implement any of the changes [...]
The best way to improve the results of a search engine optimization campaign is to increase the effectiveness of the traffic being driven by your efforts.This is as true for search engine marketing programs for lead generation sites as it is for ecommerce sites.The more leads you get from the traffic coming in, the more profitable your search engine marketing [...]
Big brands are now realizing the value of search engine marketing—but be careful where you pull budget back to support it.SEM and branding are just better together. Here’s why.Many moons ago, I ran paid search for Gateway Computers.We did a good job.In fact, we did such a good job that the ROI from paid search far surpassed any other channel.One [...]
Today’s Ask an SEO question comes from Alessandro in Germany. Alessandro asks:“Should I disavow all links that come from a domain (with domain:example.com) that is stealing us important rankings with syndicated content? Or should we ask them to add a canonical to all syndicated content (past and future content)?”Google’s disavow tool is a bit like a chainsaw.It’s great for chopping [...]