Written by Tony Wright - This Ask an SEO question comes from Ian from San Juan, who asks: “What would you say should be the top SEO focus coming into 2022 for a brand that seeks to grow its wholesale product business to generate more leads and sales?” Every year, SEO pros look for a magic bullet. Even after 21 [...]
Written by Tony Wright - This week’s Ask An SEO question comes from Abhinav in New Delhi, who writes: “How can article aggregator sites outperform the original source? Google has various guidelines on aggregator copy not performing well, and much is said of not showing duplicate content across the web. Yet RSS aggregator sites URLs are indexed, even knowing it’s [...]
Written by Tony Wright - One of the biggest myths in SEO is the dreaded “duplicate content penalty.” Want to know an SEO secret? There is no such thing as a duplicate content penalty. You will never see a notification from Google Search Console that you have been penalized for duplicate content. But that doesn’t mean your site isn’t being [...]
Written by Tony Wright - This week’s Ask An SEO question comes from Mike in Columbus, who writes: “Let’s say I do some keyword research and find a really strong search volume around some keywords that are highly related to my website. I then purchase those keywords as URLs – 30 of them. What’s best for my main website traffic, [...]
As the ball dropped in Times Square at midnight on January 1, 2022, many search engine marketers were tempted to check their analytics and rankings.It appears that Google has replaced Santa as the purveyor of the “Naughty or Nice” list in the online world.Some sites receive the gift of better rankings before the New Year.Others are cleaning the coal dust [...]
This week’s Ask An SEO question comes from Caroline in Cleveland, who wrote:Multiple divisions of our company want to rank for the same keywords.Are there any tips for how to approach this type of situation? It seems like our company will be competing against itself in SERPs for page 1 rankings.People are far too worried about keyword cannibalization these days.The [...]
This week’s Ask An SEO question comes from Alan in Calgary, Alberta, who wrote:“I created EmailSanta.com in 1997. I’ve been an avid follower of SEJ and with your help, have been rewarded with #1 positions for very competitive keywords using only white hat methods.(I even once – briefly – beat out Google and NORAD.)However, the site’s ranking and organic traffic [...]
Every company will have dissatisfied customers.I don’t care how good you are – someone is eventually going to be dissatisfied with your product or service.I’ve spent most of my career involved in crisis communication in some form or another.My first big crisis assignment was also my biggest – managing the digital communications strategy for American Airlines during the events of [...]
Today’s Ask an SEO question comes from Johnny in California, who asks:“I’m an artist with gallery pages full of images of my paintings and very little text. How do I get those paintings to rank better? I’ve also noticed that Google ranks photos much faster and better than images of paintings.”I’m not a very visual person.Just ask my wife.When we [...]
The biggest mistake I see SEO newbies make is what I call the “quest for the right way.”Passionate newbie SEO professionals, drunk with visions of the possible traffic, sales, and money that should follow a number one ranking for a high-value keyword, spend hours reverse-engineering the search engine results pages looking for a magic bullet that will push their site [...]