At one time or another, we all get writer’s block when it comes to PPC and digital ad creative.Maybe you aren’t sure of what to put in that second headline? Or perhaps it’s a challenge to create those callout extensions.The best performing digital ad creative is always developed with some fundamental classic marketing & advertising principle in mind.The principles that [...]

You can be the most brilliant digital marketer in the world, but if you can’t effectively communicate it won’t matter.In 22 years in this business, I’ve learned just how critical communication skills are to digital marketers.And in this column, you’ll learn how to develop and practice the top 15 communication skills that can drive your success in digital.Ready? Let’s get [...]

When you’re interviewing a candidate to run your PPC campaigns, there is no shortage of tactical questions you can ask to make sure they know their stuff.For example, how the candidate approaches:Match Types.Campaign Structure.Branded terms.Bidding strategy.B2B.Ecommerce.Brick & mortar consumers.Responsive Search Ads.Ad copy.And more….These are all important areas and if the candidate interviewing to run your PPC stumbles here, you know [...]