About Marshall Nyman

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So far Marshall Nyman has created 4 blog entries.
26 10, 2021

8 Ways To Drive Local Business In Competitive Markets With Search

2021-10-26T00:45:18+11:00October 26th, 2021|Search Engine Journal|

Local search marketing is key for any location but when faced with a competitive market, it’s essential that you have strategies to help you stand out.The closer the user is to a location, the more likely it will rank. However, in denser areas, a location will face more competition.By accelerating efforts around Google My Business (GMB) and location page management, [...]

24 08, 2021

5 Ways to Boost Your SEO With Third-Party Reviews

2021-08-24T00:45:50+10:00August 24th, 2021|Search Engine Journal|

Third-party reviews offer invaluable insight from an unbiased perspective on your business. They also instill trust with potential customers, which may help guide their decision to purchase your product or service.In fact, nearly half (42%) of internet users in the U.S. cite reviews from other customers as a feature that would most increase their likelihood of buying a product.When compared [...]

28 06, 2021

The Complete Guide to GMB Attributes for Local SEO

2021-06-28T21:45:46+10:00June 28th, 2021|Search Engine Journal|

Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business.They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank for a specific targeted search with [...]

20 02, 2021

7 Local Marketing Measurement Best Practices for Times of Crisis

2021-02-20T01:45:52+11:00February 20th, 2021|Search Engine Journal|

It’s hard for local marketers to believe that it was just last March our goals were completely upended and we were forced to drastically change how we view local marketing measurement and success for both channels and campaigns.Soft skills such as flexibility and the ability to pivot at the drop of a hat became a non-negotiable requirement.Hard KPIs, as a [...]

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