How to Create SaaS Content for Increased Acquisition & Retention

2021-05-06T00:12:09+10:00May 5th, 2021|Search Engine Journal|

The software as a service (SaaS) market was forecasted to reach $157 billion U.S. dollars by the end of 2020, more than doubling from 2014. By 2022, it’s expected to eclipse $140 billion.A few elements of SaaS make marketing in this vertical a bit different:It’s a longer sales cycle as it may include demos and trial periods.SaaS is a growing [...]