Written by Lee Wilson - In search marketing, there are always new opportunities to discover and target keywords spanning a range of intent, competition, and difficulty. In this article, the focus is on those that are lower competition keywords but remain a valuable part of marketing campaigns. The tools and approaches shared reflect those I would typically use, but as [...]
Written by Lee Wilson - Frequently Asked Question (FAQ) pages (or informational hubs) enable your business to respond, react, and anticipate the needs of your audience more quickly and appropriately than other types of destination page experiences. An effective FAQ resource can educate, inform, and naturally guide the user through your website’s content and toward the goals and results you [...]
Written by Lee Wilson - Digital marketing campaigns that neglect their senior audiences can end up missing key opportunities to expand the brand’s audience and engagement. This can leave older adults an untapped market in numerous ways. In fact, there’s even senior growth across social media, including Pinterest, leading searches such as “nomad normal.” The Pinterest user base continues to [...]
Written by Lee Wilson Effective location-based SEO (local SEO) can have a substantial impact on your digital marketing success comparable to any other core marketing. For a business that has a physical location, or many company premises to optimize for, the value of dominating your local online space cannot be overstated. The same can be said for companies functioning and [...]
One of the fundamental advantages of internet marketing – and SEO specifically – is that it can empower businesses of all sizes to compete more effectively, lowering the impact of budget differentials.Small to medium-sized businesses (SMBs) or enterprises should aim to gain ground on larger competitors in the same digital space and maximize the opportunities of being a smaller entity online.In [...]
With every website, there is always a greater opportunity to optimize than there is time or resources to implement.Businesses of all sizes must be able to effectively prioritize focus, energy, and expense towards areas that have the most potential impact.Consistently and quickly identifying and optimizing your most valuable pages (MVPs) is a skill that requires ongoing attention, and is too [...]
In Q1 2021, there were 3.48 million apps available for Android users on Google Play — and Apple App Store has approximately 2.22 million apps in place for iOS users.The dilemma marketing teams face today is not whether to invest in apps to engage with their audience, but how they can enable people to discover their apps in the first [...]
Search data is siloed and inaccessible outside of the SEO team in too many businesses, limiting its reach, impact, and ability to support company success.It’s time to rethink how we use search data.In this article, you’ll learn three practical ways any organization can remove the shackles from their search marketing data sets and steer company critical decision making in a [...]
Whether it’s stock management or making the most out of seasonal selling, there are always opportunities to maximize your search marketing approach to generate last-minute sales.I’ve worked on hundreds of short-duration digital campaigns with the goal of increasing online revenue, and share some of my most effective tactics in this post.There will always be best practice advice to build into [...]
As Google continues to dominate in terms of search engine marketshare, website owners are constantly seeking new ways to bring traffic from there to their own sites, as well.Getting listed in Google News is a fantastic way to earn more attention for your content, thanks to the increased visibility Google gives top stories.In the past, there were several steps to [...]