Written by Mindy Weinstein - When I describe SEO, I explain that it is a mix of marketing, technical know-how, and psychology. From a marketing perspective, you must have an overall understanding of your product, the problems it solves, and how to best communicate to your audience. From a technical perspective, you must be able to create a foundation for [...]
Written by Mindy Weinstein - Okay, so it’s been a few years now since Google announced the mobile-first index. Most sites have been moved over to Google’s mobile-first index and it’s no longer a “hot” topic in SEO. I found a tweet from John Mueller, Google Search Advocate, in 2021 that sums up the lack of focus on this topic [...]
Written by Mindy Weinstein - This week’s Ask an SEO question comes from Marlin in Bethel, who asks: “I paid over $5,000 for SEO link building. At first, traffic was boosted. However, we then lost our rankings on those keywords and our traffic is gone! What happened?” Marlin, without seeing your backlink profile, I suspect your rankings declined because Google [...]
Written by Mindy Weinstein - Today’s Ask an SEO question comes from Nafsika from Hamburg, Germany, who asks: “I have two pages ranking for the same keyword: a product page and a glossary article. The glossary article ranks better, but the product page is more important (and therefore should rank higher). Is there a way to make the product page [...]
Written by Mindy Weinstein How would you rate your small business SEO performance, and what should you focus on next for greater success? SEO is the process of optimizing your site to rank higher in search engines such as Google, Bing, Yahoo, etc. Your goal is to get in front of the searchers who could become your customers. It’s important [...]
Today’s Ask an SEO question comes from Sophia in Australia, who asks:“Is it better to run a blog that links back to your company website for SEO, or have articles already on your website that contain the same information you would write in a blog?”Sophia, this is a great question. From a pure SEO perspective, having the blog on your [...]
Today’s Ask an SEO question comes from Emmanuel in London, who asks:“How do I drive traffic to my key landing pages when it’s being distributed to other informational pages?I am trying to effectively implement more keywords on my home page to drive more traffic there, as opposed to where the traffic is mainly leading to.Do I remove the content on [...]
Today’s Ask an SEO question comes from Sasank in Telangana, India, who asks:“Which is more suitable for starting a website in 2021: To start with a specific niche or a website that covers diversified topics (not a news/magazine)?”Sasank, the short answer to the question is that you could choose either option, as long as you have a clear site structure [...]
In a society fueled by social media readily available at the world’s lightning-fast fingertips, everyone’s connected.Trust in major media sources has hit an all-time record low; in fact, brands are now among the most trusted sources of information.Genuine connections are essential, and celebrity endorsements on social media have proven a great way for brands to make those connections.People want to [...]
Today’s Ask an SEO question comes from Renee in Morganville, who asks:“What is the future of SEO in 5 years? I am struggling to hire a partner who is thinking of the future of SEO, not the just the present common SEO deliverables. What should I address and how them in order to determine they will be a strong SEO [...]