Written by Adriana Stein - Humans are incredibly diverse – and it’s marketing’s job to respect, engage, and nurture that. Expanding a B2B business from English-only strategies to regional, multi-language campaigns can absolutely be the turning point of your success. In fact, it’s hard to believe that not everyone’s taking advantage of it. Mass-market, English-only campaigns cost a ton of [...]

Written by Adriana Stein - In a world of multi-channel marketing for B2B, narrowing down a specific space where your leads are generated takes time. Many B2B marketers turn to Google Ads because it has the potential for a quick return on investment (ROI). But for that scenario to happen, you’ve got to have the right strategy and tactics in [...]

Written by Adriana Stein - Meet Sonya: A content marketer who’s keen on all the latest fads, like snappy tweets and seven-second TikTok videos. With all that 7-second content consumption, it’s no wonder Sonya is hesitant to start tapping away at 2,000-word blog articles. She thinks to herself, “Is long-form content dead?” Then, she reaches this very article that you’re [...]

Written by Adriana Stein - After slugging down 2 espressos, Frank sits down, ready to chisel away at his new website. He opens Squarespace, flicks to his spreadsheets, and is ready for action. Quickly he hits a snag– ‘How am I going to organize my pages?’ Then more questions start flooding in. ”What about SEO? How can I simplify my [...]

Written by Adriana Stein - So, you’re ready to expand into the land of wheat beer, sausage, and potatoes? I’ve got good news for you! With a large and affluent consumer base, Germany is an attractive market for many businesses. But there’s one little catch: you need localization. What’s localization, you ask? Well, it has a lot to do with [...]

Written by Adriana Stein - Imagine you wake up at 8 a.m. bright-eyed and bushy-tailed, slurp down your first caffeine boost for the day, and sit down to do some cold but needed backlink outreach. You’ve tried desperately for months, like a 5th-grade school girl crushing hard, to catch the attention of numerous link-worthy websites – only to get gut-wrenchingly [...]