Written by Adriana Stein - So, you’re ready to expand into the land of wheat beer, sausage, and potatoes? I’ve got good news for you! With a large and affluent consumer base, Germany is an attractive market for many businesses. But there’s one little catch: you need localization. What’s localization, you ask? Well, it has a lot to do with [...]

Written by Adriana Stein - Imagine you wake up at 8 a.m. bright-eyed and bushy-tailed, slurp down your first caffeine boost for the day, and sit down to do some cold but needed backlink outreach. You’ve tried desperately for months, like a 5th-grade school girl crushing hard, to catch the attention of numerous link-worthy websites – only to get gut-wrenchingly [...]