This post was sponsored by Adzooma. The opinions expressed in this article are the sponsor’s own.Managing successful paid media campaigns requires a synergy between your brand’s needs and the given ad platform’s rules of engagement.For a long time, the rules of engagement remained unchanged.However, within the past few years, some of the most obvious PPC strategies have become obsolete.Additionally, new [...]

This post was sponsored by Adzooma. The opinions expressed in this article are the sponsor’s own.Managing paid campaigns is a lot like driving a car: starts off overwhelming, but quickly becomes fun and second nature.The key to unlocking PPC account management is getting your workflow down, but there are some common pitfalls:Analysis Paralysis.Using the wrong metrics to guide optimization efforts.No [...]

This post was sponsored by Adzooma. The opinions expressed in this article are the sponsor’s own.Paid advertising is a time-intensive discipline. There’s so much to concentrate on and so little time.On a regular basis, PPC managers need to:Run reportsResearch keywordsDo account maintenanceDevise strategyWork on creativesMull over ad copyTweak landing pagesBut there is an easier way to do all this – [...]

This post was sponsored by Adzooma. The opinions expressed in this article are the sponsor’s own.Many advertisers start with Google or Facebook because of their market share, track record, and the habit of thinking of them as “online advertising.”Between Google limiting search term visibility, Facebook’s audience’s impacted by iOs 14.5 privacy changes, and both network’s auction prices continuing to skyrocket – they [...]