About Alex Macura

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So far Alex Macura has created 10 blog entries.
22 06, 2023

17 Of The Best Social Media Marketing Courses (Free & Paid)

2023-06-22T22:00:06+10:00June 22nd, 2023|Search Engine Journal|

Written by Alex Macura - Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently 860,000 vacancies for digital marketing specialists alone. And with more than 4.65 billion social media users around the globe, the demand for social media marketing skills is at an all-time high. All of this means that [...]

28 09, 2022

Effective Brand Building in the Metaverse

2022-09-29T00:32:07+10:00September 28th, 2022|Search Engine Journal|

Written by Alex Macura - There is a growing awareness that brand-building in the metaverse can shift your marketing onto a new playing field. Or is it multiverse? With all the commotion surrounding the metaverse – especially within the marketing industry – there’s a fair amount of uncertainty and confusion. And that’s understandable, as we’re all still figuring things out [...]

26 08, 2022

13 Local Marketing Strategies That Work In 2022

2022-08-26T23:45:51+10:00August 26th, 2022|Search Engine Journal|

Written by Alex Macura - You can reach valuable leads through local online and offline marketing. You must develop effective local marketing strategies to build your brand authority and attract more customers. A digital marketing strategy is essential, regardless of whether you are starting a new business or already have one. Digital and social media marketing are the most crucial [...]

10 08, 2022

A Marketer’s Guide To Livestream Shopping

2022-08-11T04:12:07+10:00August 10th, 2022|Search Engine Journal|

Written by Alex Macura - Retailers, brands, and digital platforms from around the world are leveraging the tremendous value that livestream shopping brings. Who would’ve thought the intoxicating combination of social media, live entertainment, and instant purchasing would so significantly disrupt ecommerce? While you may have heard rumblings of the marketing benefits of livestreaming commerce, this is nothing new for [...]

24 06, 2022

A Complete Guide To Mastering B2B Programmatic Advertising

2022-06-24T22:45:38+10:00June 24th, 2022|Search Engine Journal|

Written by Alex Macura - Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look like today? Programmatic marketing is now a fundamental component of most omnichannel marketing strategies. It describes the complex process of using data and machine [...]

2 06, 2022

A Complete Guide To B2B Multitouch Attribution Models

2022-06-02T21:45:52+10:00June 2nd, 2022|Search Engine Journal|

Written by Alex Macura - Executives have always desired a “single source of truth” to measure marketing effectiveness and avoid wasted ad spending. John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” While today’s data-driven marketers have untold access to data and metrics, the question is still as [...]

2 05, 2022

5 Steps To Succeed With Full Funnel Marketing

2022-05-02T22:45:45+10:00May 2nd, 2022|Search Engine Journal|

Written by Alex Macura - As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel marketing approach, you can kiss your efficacy at brand awareness, lead generation, and sales revenue goodbye. The B2B marketing funnel involves a multichannel funnel strategy in four [...]

11 04, 2022

FAQs, How To Set Up & Time-Saving Tips

2022-04-11T22:45:00+10:00April 11th, 2022|Search Engine Journal|

Written by Alex Macura - As the world’s largest social network, Facebook can be a great way for marketers to reach their target audiences through ads. With approximately 2.70 billion monthly active users, this is a digital channel worth targeting. But how can you be sure you’re making the most of your precious budget if you’re new to Facebook advertising? [...]

24 02, 2022

5 Creative Ways To Use The Facebook Ad Library To Your Advantage

2022-02-24T23:45:55+11:00February 24th, 2022|Search Engine Journal|

Written by Alex Macura - The Facebook Ad Library is still stirring up the digital marketing ecosystem. This tool gives marketers free access to “spy” on the ad imagery, headlines, copy, formatting, how long it has been live, A/B testing, and more. It also gives you a line of sight into the landing pages of any ad that is currently [...]

20 01, 2022

9 Tips To Help Your B2B Google Ads Campaigns Shine

2022-01-20T00:45:37+11:00January 20th, 2022|Search Engine Journal|

It comes as no surprise that when sourcing products and services, B2B customers – like the rest of the world – find them online.In fact, 87% of B2B enterprises turn to search engines for new content.If your target audience is the typical B2B buyer, you need to appear prominently on relevant search engine results pages (SERPs).While SEO can certainly get [...]

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