Written by Alex Macura - There is a growing awareness that brand-building in the metaverse can shift your marketing onto a new playing field. Or is it multiverse? With all the commotion surrounding the metaverse – especially within the marketing industry – there’s a fair amount of uncertainty and confusion. And that’s understandable, as we’re all still figuring things out [...]
Written by Alex Macura - You can reach valuable leads through local online and offline marketing. You must develop effective local marketing strategies to build your brand authority and attract more customers. A digital marketing strategy is essential, regardless of whether you are starting a new business or already have one. Digital and social media marketing are the most crucial [...]
Written by Alex Macura - Retailers, brands, and digital platforms from around the world are leveraging the tremendous value that livestream shopping brings. Who would’ve thought the intoxicating combination of social media, live entertainment, and instant purchasing would so significantly disrupt ecommerce? While you may have heard rumblings of the marketing benefits of livestreaming commerce, this is nothing new for [...]
Written by Alex Macura - Programmatic marketing has truly delivered on its original promise of being “the future of online advertising” over the past 15 years. But what is programmatic marketing, and what does it look like today? Programmatic marketing is now a fundamental component of most omnichannel marketing strategies. It describes the complex process of using data and machine [...]
Written by Alex Macura - Executives have always desired a “single source of truth” to measure marketing effectiveness and avoid wasted ad spending. John Wanamaker famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” While today’s data-driven marketers have untold access to data and metrics, the question is still as [...]
Written by Alex Macura - As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel marketing approach, you can kiss your efficacy at brand awareness, lead generation, and sales revenue goodbye. The B2B marketing funnel involves a multichannel funnel strategy in four [...]
Written by Alex Macura - As the world’s largest social network, Facebook can be a great way for marketers to reach their target audiences through ads. With approximately 2.70 billion monthly active users, this is a digital channel worth targeting. But how can you be sure you’re making the most of your precious budget if you’re new to Facebook advertising? [...]
Written by Alex Macura - The Facebook Ad Library is still stirring up the digital marketing ecosystem. This tool gives marketers free access to “spy” on the ad imagery, headlines, copy, formatting, how long it has been live, A/B testing, and more. It also gives you a line of sight into the landing pages of any ad that is currently [...]
It comes as no surprise that when sourcing products and services, B2B customers – like the rest of the world – find them online.In fact, 87% of B2B enterprises turn to search engines for new content.If your target audience is the typical B2B buyer, you need to appear prominently on relevant search engine results pages (SERPs).While SEO can certainly get [...]