Written by Andreas Voniatis - Chances are, you’ve used one of the more popular tools such as Ahrefs or Semrush to analyze your site’s backlinks. These tools trawl the web to get a list of sites linking to your website with a domain rating and other data describing the quality of your backlinks. It’s no secret that backlinks play a [...]

Written by Andreas Voniatis For SEO experts, Google’s core updates are a way of life. They will happen at least once – if not multiple times – a year. Naturally, there will be winners and losers. So while Google doesn’t disclose most of the ranking factors behind the algorithm updates, there are things we can do to get a greater [...]

Editor’s note: As 2021 winds down, we’re celebrating with a 12 Days of Christmas Countdown of the most popular, helpful expert articles on Search Engine Journal this year.This collection was curated by our editorial team based on each article’s performance, utility, quality, and the value created for you, our readers.Each day until December 24th, we’ll repost one of the best [...]

Getting the internal linking optimized is important if you care about your site pages having enough authority to rank for their target keywords. By internal linking what we mean are pages on your website receiving links from other pages.This is important because this is the basis by which Google and other searches compute the importance of the page relative to [...]

Whether it’s search demand, revenue, or traffic from organic search, at some point in your SEO career, you’re bound to be asked to deliver a forecast.In this column, you’ll learn how to do just that accurately and efficiently, thanks to Python.We’re going to explore how to:Pull and plot your data.Use automated methods to estimate the best fit model parameters.Apply the [...]

There’s a lot to know about search intent, from using deep learning to infer search intent by classifying text and breaking down SERP titles using Natural Language Processing (NLP) techniques, to clustering based on semantic relevance with the benefits explained.Not only do we know the benefits of deciphering search intent — we have a number of techniques at our disposal [...]

With the ever-increasing appetite of SEO professionals to learn Python, there’s never been a better or more exciting time to take advantage of machine learning’s (ML) capabilities and apply these to SEO.This is especially true in your competitor research.In this column, you’ll learn how machine learning helps address common challenges in SEO competitor research, how to set up and train [...]