About Andrew Shotland

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So far Andrew Shotland has created 2 blog entries.
11 11, 2021

How To Analyze The Performance Of Your Multi-Domain SEO Program

2021-11-11T01:45:09+11:00November 11th, 2021|Search Engine Journal|

Does having multiple domains help or hurt your SEO?Let’s go for the Featured Snippet! The short answer is that having multiple domains can definitely be problematic for SEO performance due to cannibalization.It doesn’t have to be, though.There are numerous strategies for how multiple domains can complement each other’s SEO, and I will point some of these out as I go [...]

14 07, 2021

5 Top Enterprise Local SEO Challenges (& How To Solve Them)

2021-07-14T23:45:09+10:00July 14th, 2021|Search Engine Journal|

Local SEO is a strange beast. Mastering it for an enterprise requires both knowing how to do “national” SEO, Google My Business SEO, and then understanding how Google treats your target search queries in different markets.That means there is an infinite number of challenges in enterprise local for search marketers.What Are the Most Common Challenges in Enterprise Local SEO?Prioritizing local [...]

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