Written by Andrew Shotland - Local SEO can be challenging for enterprise brands because it means knowing how to do “national” SEO, Google Business Profile, and then learning how Google handles your priority search queries in various markets. That means there are an infinite number of challenges in local SEO for enterprise search marketers. So what are the most common [...]

Does having multiple domains help or hurt your SEO?Let’s go for the Featured Snippet! The short answer is that having multiple domains can definitely be problematic for SEO performance due to cannibalization.It doesn’t have to be, though.There are numerous strategies for how multiple domains can complement each other’s SEO, and I will point some of these out as I go [...]

Local SEO is a strange beast. Mastering it for an enterprise requires both knowing how to do “national” SEO, Google My Business SEO, and then understanding how Google treats your target search queries in different markets.That means there is an infinite number of challenges in enterprise local for search marketers.What Are the Most Common Challenges in Enterprise Local SEO?Prioritizing local [...]