Neeva is a new search engine that promises a private and customizable experience, without ads. Think about it as an HBO subscription service – premium media without ads.How will a paid search engine, with an ad-free experience, change SEO and the search landscape?Sridhar Ramaswamy, Chief Executive Officer of Neeva, joins Loren Baker to discuss the impact this may have on [...]
It’s been a fast-paced year with plenty of developments in digital marketing, and local SEO was no exception.As consumers’ informational needs have grown and local markets have become more competitive, search engines have adapted to meet these needs.Businesses, local SEO professionals, and their agencies have new tools, more data – and easier access to both.And consumers? They’re gaining access to [...]
Are you getting the most out of your PPC campaigns?Want to know what you should focus on in 2022?Jeff Ferguson, honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for three years in a row, joins Loren Baker to talk about the biggest PPC trends that can help improve your strategy.In the coming year, businesses will no [...]
Many large organizations already know it to be true: WordPress is a great CMS solution.So what do enterprises need to know about WordPress SEO to be successful?Shelly Fagin, Director of Growth Marketing & SEO for Credit Karma, joins Loren Baker to discuss how enterprise sites can best use WordPress.For WordPress to function smoothly, transparency, communication, and acknowledging wins are vital.This [...]
Optimizing your WordPress website is a never-ending job.But that doesn’t mean it has to be hard or complicated.Syed Balkhi, founder and CEO of Awesome Motive joins Loren Baker for a discussion around tools that will make your WordPress SEO simpler.With a community-first approach, Syed’s team was able to solve users’ problems, partner with other tools, or build tools for free. [...]
Would you like to get high-level leads? Who doesn’t!Using surveys as a lead generation and brand awareness strategy can be very effective.Join Shelley Walsh, Special Projects Editor at Search Engine Journal and Founder, Loren Baker, as they use our State of SEO 2021 Report as a case study. (You can find a copy here: https://www.searchenginejournal.com/state-of-seo/)They discuss the why, how, and [...]
Happy Halloween mad PPC scientists and marketing mavens!From campaigns that hit you like sharks in a tornado to ads that rise from the dead, this year’s, digital marketing can be a scary place to work.These PPC and digital Halloween stories may just scare you bad enough that you’ll need to take the week off. (And who doesn’t want one of [...]
Google ranking factors are usually a hot topic of debate in the SEO industry.While Google has confirmed a few ranking factors and signals, there is a lot of speculation and bad information out there about what is, what might be, and what definitely is not a ranking factor.So the Search Engine Journal team set out to separate fact from fiction.Join [...]
Have you ever thought of using Snapchat for marketing?Snapchat is more than a camera tool and social media network – it’s also a keyword discovery engine!Matt McGowan, Director and General Manager of Snap Inc Canada, joins Loren Baker to discuss Snapchat trends and how marketers can reach, influence, and engage millions of Snapchat users.Aside from discovering and exploring trends that [...]
Are you considering a site migration?Migrations are a challenging – and sometimes dreaded – step in SEO.With site migrations, chances are you’re going to run into technical issues and nine times out of ten there’s not enough time to fix everything before launch. The key is to build a good relationship with your developers, working together to solve critical issues.Cody [...]