Written by Angie Nikoleychuk - The Observatory on Social Media at Indiana University has released three new Twitter tools that allow users to examine information spread on the app social media more closely. Those looking to analyze how information moves through Twitter and how topics go viral now have the tools to do just that. Visualizing Information Spread On Twitter [...]

Written by Angie Nikoleychuk - A new report finds that almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites, reducing ad spend ROI amid mounting privacy and budget pressures. Media investment analysis company Ebiquity found that clickbait and made-for-advertising (MFA) sites captured $115 million of their clients’ $1.47 billion ad budget from January 2020 [...]

Creating content and want to know what was trending in search last week, month, or year? Google Trends can help you find useful and timely data. But how do you use it effectively?If you want to create content that stays ahead of the curve, keeping up with the latest trends is an absolute must. And our guest has some insider [...]

If you’ve ever run from the shower to write down an idea or found a quarter in a birthday cake as a kid, you know how some of the best stuff comes out of nowhere.Writing has been a lot like that for me.Often, it isn’t lectures, conferences, and courses that have the most impact.It’s the seemingly insignificant things that help [...]

Neeva is a new search engine that promises a private and customizable experience, without ads. Think about it as an HBO subscription service – premium media without ads.How will a paid search engine, with an ad-free experience, change SEO and the search landscape?Sridhar Ramaswamy, Chief Executive Officer of Neeva, joins Loren Baker to discuss the impact this may have on [...]

It’s been a fast-paced year with plenty of developments in digital marketing, and local SEO was no exception.As consumers’ informational needs have grown and local markets have become more competitive, search engines have adapted to meet these needs.Businesses, local SEO professionals, and their agencies have new tools, more data – and easier access to both.And consumers? They’re gaining access to [...]

Are you getting the most out of your PPC campaigns?Want to know what you should focus on in 2022?Jeff Ferguson, honored as one of PPC Hero’s “Top 25 Most Influential PPC Experts” for three years in a row, joins Loren Baker to talk about the biggest PPC trends that can help improve your strategy.In the coming year, businesses will no [...]

Many large organizations already know it to be true: WordPress is a great CMS solution.So what do enterprises need to know about WordPress SEO to be successful?Shelly Fagin, Director of Growth Marketing & SEO for Credit Karma, joins Loren Baker to discuss how enterprise sites can best use WordPress.For WordPress to function smoothly, transparency, communication, and acknowledging wins are vital.This [...]

Optimizing your WordPress website is a never-ending job.But that doesn’t mean it has to be hard or complicated.Syed Balkhi, founder and CEO of Awesome Motive joins Loren Baker for a discussion around tools that will make your WordPress SEO simpler.With a community-first approach, Syed’s team was able to solve users’ problems, partner with other tools, or build tools for free. [...]

Would you like to get high-level leads? Who doesn’t!Using surveys as a lead generation and brand awareness strategy can be very effective.Join Shelley Walsh, Special Projects Editor at Search Engine Journal and Founder, Loren Baker, as they use our State of SEO 2021 Report as a case study. (You can find a copy here: https://www.searchenginejournal.com/state-of-seo/)They discuss the why, how, and [...]