Happy Halloween mad PPC scientists and marketing mavens!From campaigns that hit you like sharks in a tornado to ads that rise from the dead, this year’s, digital marketing can be a scary place to work.These PPC and digital Halloween stories may just scare you bad enough that you’ll need to take the week off. (And who doesn’t want one of [...]
Google ranking factors are usually a hot topic of debate in the SEO industry.While Google has confirmed a few ranking factors and signals, there is a lot of speculation and bad information out there about what is, what might be, and what definitely is not a ranking factor.So the Search Engine Journal team set out to separate fact from fiction.Join [...]
Have you ever thought of using Snapchat for marketing?Snapchat is more than a camera tool and social media network – it’s also a keyword discovery engine!Matt McGowan, Director and General Manager of Snap Inc Canada, joins Loren Baker to discuss Snapchat trends and how marketers can reach, influence, and engage millions of Snapchat users.Aside from discovering and exploring trends that [...]
Are you considering a site migration?Migrations are a challenging – and sometimes dreaded – step in SEO.With site migrations, chances are you’re going to run into technical issues and nine times out of ten there’s not enough time to fix everything before launch. The key is to build a good relationship with your developers, working together to solve critical issues.Cody [...]
Do you know which SEO strategies will successfully drive traffic, leads, and sales for your company?Do you need insights on how to approach online visibility?When it comes to SEO, success often depends not on what you do but on how you do it.Eli Schwartz, the author of the book “Product-Led SEO,” joins Loren Baker on this episode to discuss long-term [...]
Have you claimed your Google Knowledge Panel?Have you built out the entity of your company in the way that Google can understand who you are and differentiate between you and your competitors?Jason Barnard, founder & CEO of Kalicube, joins Loren Baker, founder of Search Engine Journal, on the Search Engine Journal Show to discuss the importance of entity building with [...]
Are you a link builder or digital PR pro, or you’re just getting started? This episode of the Search Engine Journal Show is for you.Get insights on smart linking, performing highly targeted link outreach, and link metrics, from none other than Bibi the Link Builder.Bibi Raven talks with Search Engine Journal Founder Loren Baker about forms linking, writers vs automation, [...]