In the post published on their Facebook for Creators page, they go into more detail about what verification is, how to get verified, and more.These ‘improvements’ are for both Facebook and Instagram account holders.A Reiteration From FacebookThere is one thing that Facebook evidently wanted to make perfectly clear – so much so that they mentioned it twice in this one [...]

Jack Dorsey, Twitter’s Chief Executive Officer, has previously stated that the social platform hasn’t moved quickly enough when it comes to launching new products in recent years.The brand has been relatively vocal about product roadmaps, including discussing tools that are still in concept and may never reach the point where they are rolled out.With both of these in mind, Twitter [...]

The hashtag #Summer2020 gained 10.8 billion views last year, and there are expectations from TikTok for even more in 2021.Many brands have already introduced this platform into their social media strategies, and others will no doubt be considering it.To help brands make the most out of the opportunities this platform offers, TikTok has released some best practices.What Are The Best [...]

Google’s Link Spam update was completed on the 24th of August.Google Search Central originally stated that the rollout would be completed in two weeks, however, it took two weeks longer than expected.The confirmation, which was published on Twitter by the Google Search Central account, sat under a not so subtle reminder published on 26th July when the update began rolling [...]

Since the launch of Core Web Vitals, it’s been a popular topic as people try to understand how to measure, optimize and report on these new metrics as well as whose responsibility it is to make the required optimizations.Google’s Web.Dev site gives developers a helping hand by recommending a specific workflow to audit a site’s CWV and plan optimization strategies.The [...]

Let’s face it, the years 2020 and 2021 haven’t been great for anyone, anywhere.The saying ‘escape inside a good book’ has never been more apt, and even though many bookstores and libraries all over the world had to close their doors in response to the COVID-19 pandemic, that didn’t stop people from investing in a new paperback or hardback or [...]

When you mention brands that dominate the market, the likes of Google, Facebook and Amazon are likely to spring to mind.Likewise, when it comes to CSM market share, it won’t surprise you to know that WordPress is dominating.What may surprise you is how much by.How Market Share Was MeasuredThe research carried out by GigaPress made use of the Alexa Top [...]

The success of paid or organic advertising on social platforms and search engines rests on your target audience using, and more importantly, enjoying the platforms.The lower the user experience, the potential for less time being spent scrolling or searching, resulting in a reduced chance of your ads, organic posts or links being clicked.The ACSI (American Customer Satisfaction Index) has released [...]

Last week (22nd July) we reported that Twitter was testing downvotes on tweets. A few days later, on the 28th of July, Twitter announced a new test currently being undertaken.Interestingly, the first announcement was published in the Twitter feed, whereas this time, it was communicated on their news blog.Twitter Relaunches ShoppingTwitter began experimenting with shopping on its platform back in [...]

Google News Showcase launched in late 2020 and gives publishers who sign up for the licensing program a new way to share their editorial voice and expertise.And the best part?The program is a way for publishers to be paid for their digital content.There have been disputes between Australia and Google, and France and Google about remuneration for showcasing publishers’ content [...]