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So far CallRail has created 7 blog entries.
9 11, 2021

3 Ways Agencies Should Measure Marketing ROI

2021-11-09T17:00:46+11:00November 9th, 2021|Search Engine Journal|

Do you want to provide value to your clients so they will keep you on retainer?If so, one valuable piece of data you could provide for your agency’s clients is the return on investment (ROI) for specific marketing strategies.Demonstrating how your agency provides value to clients is especially important as small business owners continue to contend with the ongoing effects [...]

5 10, 2021

How to Generate Leads with Inbound Marketing

2021-10-05T16:00:00+11:00October 5th, 2021|Search Engine Journal|

With that said, incorporating an SEO strategy into your marketing efforts is a long-term process.Depending on the keywords you want to rank for, it could take months or even years to get your content to show up (or rank) on the first page of search results. This is especially true if you are starting from scratch with no rankings.But as [...]

22 07, 2021

5 Ways to Take Your Small Business Marketing to the Next Level

2021-07-22T15:00:20+10:00July 22nd, 2021|Search Engine Journal|

Here are five reasons a small business owner should consider partnering with a marketing agency:1. Free Up Valuable Time & Resources for the BusinessThe CallRail survey revealed that the two greatest roadblocks for business owners to create a marketing plan were time and budget:44% of respondents said they were too pressed for time, overwhelmed with running the business, and had [...]

8 06, 2021

4 Proven Tactics to Outshine the Competition

2021-06-08T23:34:10+10:00June 8th, 2021|Search Engine Journal|

Middle-of-funnel content refers to assets that are directed toward leads who have already engaged with a brand in some capacity. The goal is to educate and entertain while nurturing prospects and building conversion intent.Examples of middle-of-the-funnel campaigns can include:Email marketingContent marketingWebinarsOnline coursesBottom-of-funnel content refers to assets that persuade a prospect to take that final last step and make a purchase. [...]

24 02, 2021

4 Ways Call Tracking Is Changing (And Why This Is a Good Thing)

2021-02-24T02:30:43+11:00February 24th, 2021|Search Engine Journal|

Call tracking has evolved and become an essential tool in businesses marketing tech stack.But how did we get here? And what comes next? Read on and find out.Advertising before call tracking was like shooting arrows in the dark and hoping you hit your target. When customers would call, businesses would simply ask, “How’d you hear about us?”But most people aren’t [...]

20 10, 2020

How SMBs Can Use Data From 100M Calls to Rebound From COVID-19

2020-10-20T16:00:58+11:00October 20th, 2020|Search Engine Journal|

This post was sponsored by CallRail. The opinions expressed in this article are the sponsor’s own.The pandemic has caused uncertainty and lockdowns that have created ongoing hardship for small and medium-sized businesses (SMBs).The smaller the company, the more likely owners and managers were to report negative impacts of the pandemic – with 60% of small businesses saying they’ve been “strongly affected” [...]

24 09, 2020

What Data from 100 Million Calls Can Teach Marketers About Rebounding from COVID-19

2020-09-24T15:00:05+10:00September 24th, 2020|Search Engine Journal|

This post was sponsored by CallRail. The opinions expressed in this article are the sponsor’s own.Many industries were hit hard by the pandemic, but few were as impacted as marketing and ad agencies.Analysis of month-to-month call volume and duration data during 2020 by CallRail, a marketing tracking and analytics platform for phone calls and web forms, shows that the marketing [...]

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