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So far CallRail has created 12 blog entries.
29 09, 2022

How To Get More Budget To Try New Marketing Channels

2022-10-02T16:17:11+11:00September 29th, 2022|Search Engine Journal|

Written by CallRail - How do marketers determine the potential risk versus possible reward of experimenting with new marketing channels and tactics? More importantly, how can you convince leadership to invest in new technologies? Pitch and follow the proven strategies and case studies of hundreds of other small to medium-sized businesses (SMBs). CallRail surveyed 601 marketers at SMBs to learn [...]

16 08, 2022

Should You Switch To GA4 Now? What You Need To Know

2022-08-16T16:57:07+10:00August 16th, 2022|Search Engine Journal|

Written by CallRail - Third-Party Cookies Are Going Away As you’ve noticed, GA4 will not track third-party cookies; its focus will be on first-party cookies. Privacy is one of the main reasons that third-party cookies are being phased out. What is the difference between first-party cookies & third-party cookies? Why does it matter? First-party cookies are cookies that track your [...]

26 07, 2022

5 Signs A Client Is About To Break Up With Your Marketing Agency

2022-07-26T16:02:06+10:00July 26th, 2022|Search Engine Journal|

Written by CallRail - Learn more about how to avoid vanity metrics and beef up your presentations in CallRail’s client retention guide. Sign 3: Your Client Says They Aren’t Getting The Results They Expected So, you’ve prepared a detailed report and presented it to the client. You’re proud of your team’s work because you’ve made significant progress on a campaign. [...]

28 06, 2022

How To Create An Effective SMB Marketing Strategy

2022-06-28T15:00:14+10:00June 28th, 2022|Search Engine Journal|

Written by CallRail - Do you have a small- to medium-sized business (SMB)? No matter what your business objectives are, you need an effective marketing strategy to achieve them. 81% of SMB owners credit the success of their business during the pandemic to their marketing strategy. 71% felt their marketing strategy was critical to the survival of their business. In [...]

2 06, 2022

How To Increase Agency Revenue With New Services & Partnerships

2022-06-02T15:00:48+10:00June 2nd, 2022|Search Engine Journal|

Written by CallRail - Wish your agency could attract more clients? Looking for ways to stay high on your clients’ budget priorities? Want to make sure your clients stay with you instead of going to your competition? In 2021, 86% of digital marketing agencies added at least one new service to their lineup, according to a study by CallRail and [...]

9 11, 2021

3 Ways Agencies Should Measure Marketing ROI

2021-11-09T17:00:46+11:00November 9th, 2021|Search Engine Journal|

Do you want to provide value to your clients so they will keep you on retainer?If so, one valuable piece of data you could provide for your agency’s clients is the return on investment (ROI) for specific marketing strategies.Demonstrating how your agency provides value to clients is especially important as small business owners continue to contend with the ongoing effects [...]

5 10, 2021

How to Generate Leads with Inbound Marketing

2021-10-05T16:00:00+11:00October 5th, 2021|Search Engine Journal|

With that said, incorporating an SEO strategy into your marketing efforts is a long-term process.Depending on the keywords you want to rank for, it could take months or even years to get your content to show up (or rank) on the first page of search results. This is especially true if you are starting from scratch with no rankings.But as [...]

22 07, 2021

5 Ways to Take Your Small Business Marketing to the Next Level

2021-07-22T15:00:20+10:00July 22nd, 2021|Search Engine Journal|

Here are five reasons a small business owner should consider partnering with a marketing agency:1. Free Up Valuable Time & Resources for the BusinessThe CallRail survey revealed that the two greatest roadblocks for business owners to create a marketing plan were time and budget:44% of respondents said they were too pressed for time, overwhelmed with running the business, and had [...]

8 06, 2021

4 Proven Tactics to Outshine the Competition

2021-06-08T23:34:10+10:00June 8th, 2021|Search Engine Journal|

Middle-of-funnel content refers to assets that are directed toward leads who have already engaged with a brand in some capacity. The goal is to educate and entertain while nurturing prospects and building conversion intent.Examples of middle-of-the-funnel campaigns can include:Email marketingContent marketingWebinarsOnline coursesBottom-of-funnel content refers to assets that persuade a prospect to take that final last step and make a purchase. [...]

24 02, 2021

4 Ways Call Tracking Is Changing (And Why This Is a Good Thing)

2021-02-24T02:30:43+11:00February 24th, 2021|Search Engine Journal|

Call tracking has evolved and become an essential tool in businesses marketing tech stack.But how did we get here? And what comes next? Read on and find out.Advertising before call tracking was like shooting arrows in the dark and hoping you hit your target. When customers would call, businesses would simply ask, “How’d you hear about us?”But most people aren’t [...]

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