Written by CallRail - With so many new changes in the digital landscape, it’s essential to keep up with the latest trends and stay equipped with the latest tools for maximum efficiency. Give your agency a competitive advantage next year by putting more emphasis on the technology your team uses. For a complete breakdown of how digital marketing agencies are [...]
Written by CallRail - How do marketers determine the potential risk versus possible reward of experimenting with new marketing channels and tactics? More importantly, how can you convince leadership to invest in new technologies? Pitch and follow the proven strategies and case studies of hundreds of other small to medium-sized businesses (SMBs). CallRail surveyed 601 marketers at SMBs to learn [...]
Written by CallRail - Third-Party Cookies Are Going Away As you’ve noticed, GA4 will not track third-party cookies; its focus will be on first-party cookies. Privacy is one of the main reasons that third-party cookies are being phased out. What is the difference between first-party cookies & third-party cookies? Why does it matter? First-party cookies are cookies that track your [...]
Written by CallRail - Learn more about how to avoid vanity metrics and beef up your presentations in CallRail’s client retention guide. Sign 3: Your Client Says They Aren’t Getting The Results They Expected So, you’ve prepared a detailed report and presented it to the client. You’re proud of your team’s work because you’ve made significant progress on a campaign. [...]
Written by CallRail - Do you have a small- to medium-sized business (SMB)? No matter what your business objectives are, you need an effective marketing strategy to achieve them. 81% of SMB owners credit the success of their business during the pandemic to their marketing strategy. 71% felt their marketing strategy was critical to the survival of their business. In [...]
Written by CallRail - Wish your agency could attract more clients? Looking for ways to stay high on your clients’ budget priorities? Want to make sure your clients stay with you instead of going to your competition? In 2021, 86% of digital marketing agencies added at least one new service to their lineup, according to a study by CallRail and [...]
Do you want to provide value to your clients so they will keep you on retainer?If so, one valuable piece of data you could provide for your agency’s clients is the return on investment (ROI) for specific marketing strategies.Demonstrating how your agency provides value to clients is especially important as small business owners continue to contend with the ongoing effects [...]
With that said, incorporating an SEO strategy into your marketing efforts is a long-term process.Depending on the keywords you want to rank for, it could take months or even years to get your content to show up (or rank) on the first page of search results. This is especially true if you are starting from scratch with no rankings.But as [...]
Here are five reasons a small business owner should consider partnering with a marketing agency:1. Free Up Valuable Time & Resources for the BusinessThe CallRail survey revealed that the two greatest roadblocks for business owners to create a marketing plan were time and budget:44% of respondents said they were too pressed for time, overwhelmed with running the business, and had [...]
Middle-of-funnel content refers to assets that are directed toward leads who have already engaged with a brand in some capacity. The goal is to educate and entertain while nurturing prospects and building conversion intent.Examples of middle-of-the-funnel campaigns can include:Email marketingContent marketingWebinarsOnline coursesBottom-of-funnel content refers to assets that persuade a prospect to take that final last step and make a purchase. [...]