About Chandal Nolasco da Silva

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So far Chandal Nolasco da Silva has created 6 blog entries.
3 09, 2021

A Guide to Star Ratings on Google and How They Work

2021-09-03T23:45:14+10:00September 3rd, 2021|Search Engine Journal|

The elusive five-star review used to be something you could only flaunt in a rotating reviews section on your website.But today, Google has pulled these stars out of the shadows and features them front and center across branded SERPs and beyond.Consider that 48% of consumers won’t even look twice at a business with less than 4-stars.Star ratings can help businesses [...]

3 06, 2021

How to Optimize for Branded Organic Search Traffic

2021-06-03T23:45:58+10:00June 3rd, 2021|Search Engine Journal|

If you type your brand name into Google Search right now, what do you see?When someone is searching for your brand, you want your content to dominate the search results page (SERP).Today, the results yielded from a branded search look different than when digital marketers like me started optimizing.Consider the landscape of organic results possible on a search page now [...]

13 03, 2021

The 10 Most Important PPC KPIs You Should Be Tracking

2021-03-13T23:55:42+11:00March 13th, 2021|Search Engine Journal|

ClicksClick-Through Rate (CTR)Quality ScoreCost Per Click (CPC)Cost Per Conversion/Acquisition (CPA)Conversion Rate (CVR)Impression Share (CPM)Average PositionBudget AttainmentLifetime ValueReporting on PPC KPIsKey performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working.In PPC, you can use KPIs to determine how successful your campaigns were.Understanding the key indicators of campaign performance is [...]

23 02, 2021

Unusual Call To Action Examples That Actually Work

2021-02-23T03:02:09+11:00February 23rd, 2021|Search Engine Journal|

What compels a person to engage with a call-to-action (CTA)?Is it the color of the button, the language used, or the context around it?Undoubtedly, all of these factors play a role, but unusual CTAs have a way of standing out and converting.There is no magic guide on how to create a call-to-action that guarantees results, and that’s why both boring [...]

3 02, 2021

How to Filter Referral Spam in Google Analytics

2021-02-04T06:22:09+11:00February 3rd, 2021|Search Engine Journal|

Referral spammers have been making their way into our Google Analytics (GA) data without ever actually visiting our websites since around 2013.Referral spam may show up to administrators as either a fake traffic referral, a search term, or a direct visit.Referral spambots hijack the referrer that displays in your GA referral traffic, indicating a page visit from their preferred site [...]

26 10, 2020

SEO Best Practices When Using GIFs

2020-12-21T12:23:01+11:00October 26th, 2020|Search Engine Journal|

From BuzzFeed listicles to Twitter clapbacks, GIFs (short for Graphics Interchange Format) are part of the language of the web.If you search through Google images or through Giphy, one of the largest GIF aggregators, you can see a massive variety of GIFs on display from all over.An animated GIF (pronounced both as “jif” and “gif”, and arguing about the pronunciation [...]

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