Imagine this.You’re zipping through the same-old generic SERP results, and you see something like this.The inner child in you claps their hands.Cute! Emojis.This post could be a fun read.So, you click it.And you aren’t alone.In fact, emojis in title tags and meta descriptions are known to catch attention and increase click-through rates.If you’re interested in doing it too, this blog [...]

You’ve seen it a ton of times.Keywords targeting a specific city.“Plumber in Austin.”“Flower shop in Newark.”“Best pizza in Rockford.”Which gets you thinking: If you can rank for a keyword that targets multiple cities, will that help your SEO?Enter, local SEO.We’ll explore here how it can actually hurt you and learn how to do it right so it helps you instead.Let’s [...]

Are press releases still relevant for SEO?And is it a good idea to pay for press release distribution services?Like a ton of other big SEO questions, this doesn’t come with an easy answer.To understand press releases – and find out whether you should bother with them – let’s dig into the history of the press release.Let’s see how it has [...]

Picture this.You’ve spent a ton of time designing your website.You’ve picked an attractive theme, added stunning images, and crafted compelling copy.You’re sure visitors will love it (and you).The only problem?You aren’t getting any visitors.In fact, your site is nowhere to be seen on Page 1 (or even #2 or #3) of Google.What’s going on?Well, here’s the thing.Your web design might [...]

Kicking yourself because of a recent SEO oversight?You’re not alone.SEO has become a complex field that simply getting down the basics can be a behemoth task.And the average SEO strategy covers a lot!There are keywords, meta tags, and off-page optimizations to take care of, aside from more advanced tips, tools, and tricks to learn and use to get the job [...]

Keeping your business afloat during difficult times is challenging – but it can be done.For his SEJ eSummit keynote, Bill Hunt, President of Back Azimuth Consulting, tapped into his 25 years of digital marketing experience to offer actionable tactics on how businesses and agencies can not only survive the new normal, but thrive.He illustrated how you can start thinking outside [...]

Join our next webinar for two actionable sessions on ecommerce. Learn how to master personalization and on-page SEO for more traffic and sales.Enjoyed the Search Engine Journal eSummit in June?Don’t worry – we’re bringing the eSummit experience to our next webinar!Join us on Wednesday, August 26, at 2 p.m. ET for two actionable sessions in one webinar.Session 1: Dominating Your [...]

Effectively configuring and localizing your online store is key if you want to start ranking and selling in other countries and languages.For her SEJ eSummit session, Aleyda Solis, International SEO and Founder at Orainti, walked through critical steps, as well as the do’s and dont’s of international SEO for ecommerce websites.She also provided actionable tips and tools for the most popular [...]

So, you’d like to win some new clients?Make sure you’re asking enough questions – and the right ones.That might seem counterintuitive, but consider this:There’s a good chance that business doesn’t understand the true power of SEO, or why it’s crucial to their overall business strategy.Only 36% of small businesses (the most common type of business out there) had an SEO strategy [...]