About Loren Baker

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So far Loren Baker has created 98 blog entries.
11 03, 2024

Best SEO Courses Online – Free & Paid Options

2024-03-11T09:01:01+11:00March 11th, 2024|Search Engine Journal|

Written by Loren Baker - Earning a degree is valuable for many professions. After all, you wouldn’t want a dentist who learned his trade via YouTube videos giving you a root canal, would you? Of course not. But for other professions, you can learn just as much, if not more, than a college curriculum’s worth online for a fraction of [...]

27 01, 2024

The Best SEO Conferences For 2024 (Virtual And In-Person)

2024-01-27T20:00:52+11:00January 27th, 2024|Search Engine Journal|

Written by Loren Baker - The rapid advancements in artificial intelligence and machine learning have dramatically reshaped the SEO and digital marketing landscape, and attending a conference is arguably one of the best ways to benefit from the latest industry insights while expanding your professional network. Spending hours researching articles, forum discussions, and other online resources is always valuable, but [...]

20 01, 2024

How To Prove That Your SEO Matters

2024-01-20T03:00:27+11:00January 20th, 2024|Search Engine Journal|

Written by Loren Baker - Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO efforts. Dan brings his experience as a leading SEO consultant for top companies to this exclusive interview. He and Loren navigate the complexities of the [...]

25 05, 2023

16 Best Keyword Research Tools For SEO

2023-05-25T19:00:52+10:00May 25th, 2023|Search Engine Journal|

Written by Loren Baker - Ask any SEO pro and they will tell you that trying to do keyword research without a keyword research tool is a thankless task – and it’s pretty much impossible to build a comprehensive list of keywords with monthly search volumes. As keyword research is one the most important parts of any search engine optimization [...]

18 03, 2023

Audience First SEO With HubSpot [Podcast]

2023-03-18T05:31:56+11:00March 18th, 2023|Search Engine Journal|

Written by Loren Baker - In today’s digital age, having a well-optimized website is essential for any business looking to succeed online. However, simply focusing on keywords and topics may not be enough to stand out and connect with your target audience truly. Rory Hope of HubSpot joined me on the SEJ Show to discuss integrating actual audience data into [...]

11 03, 2023

Two Search Experts Discuss Blogging About SEO [Podcast]

2023-03-11T10:19:26+11:00March 11th, 2023|Search Engine Journal|

Written by Loren Baker - A Candid Conversation On The Latest Trends, Industry News, And More When two long-time search experts and SEO news giants come together, really interesting things happen. From the latest trends and strategies to industry news and best practices, these two have seen a lot. And today, they sat down to talk about it. Barry Schwartz, [...]

27 12, 2022

Best SEO Courses Online – Free & Paid Options

2022-12-27T21:00:55+11:00December 27th, 2022|Search Engine Journal|

Written by Loren Baker - Earning a degree is a good thing for some professions. After all, you wouldn’t want a doctor who learned his trade via YouTube videos taking out your appendix, would you? Of course not. But for other professions, you can learn just as much, if not more, than a college curriculum’s worth online for a fraction [...]

21 12, 2022

Expert SEO & Google Algorithm Predictions For 2023

2022-12-21T19:45:30+11:00December 21st, 2022|Search Engine Journal|

Written by Loren Baker - 2022 has been a whirlwind of a year for the SEO industry, and there’s no sign of slowing down. This year alone, Google dropped eight confirmed and unconfirmed updates – leaving many businesses scrambling to keep up. With so much volatility, how can you adapt your SEO strategy to keep it fresh and relevant? How [...]

15 12, 2022

Google and the Rise of Zero Click Searches

2022-12-15T13:30:34+11:00December 15th, 2022|Search Engine Journal|

Written by Loren Baker - What is Zero Click? And how does it affect businesses and their SEO/PPC strategies? Semrush’s Marcus Tober joins me on the SEJ Show to discuss Semrush’s recent Zero Click study and how this fits into a growing trend in Google. Get insights on how Zero Click reshapes expectations of traffic, multi-touch attribution, and other traditional [...]

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