Written by Loren Baker - In content marketing, trust is the most critical factor. But with all the updates happening now, will this still hold, and will content marketing die off soon? Vitor Peçanha, the CMO and co-founder of Rock Content, joined me on the SEJShow to discuss the future of content marketing. We talked about the importance of branding [...]

Written by Loren Baker - There are many things to consider when launching a new product. But there are ways of getting everything ready and popping the cork in Google once you go live. HubSpot’s Aja Frost & Justin Champion joined me on the SEJShow to discuss the role of SEO in product launches, how its seamless integration helped HubSpot’s [...]

Written by Loren Baker - Are you Team SEO or Team SEM? What if we told you that by combining these two forces, you could boost both SEO & SEM at the same time? You’ll be happy to know – you can. But first, let’s make sure you have a solid foundation. On September 14, I moderated a webinar by [...]

Written by Loren Baker - It is possible that what works in SEO now is not what you think. Contrary to popular belief, it’s not all about keywords and keyword research – though they certainly help! Today, almost everything works differently, and we’re here to find out why. Craig Campbell, Glasgow’s top SEO expert, joined me in this episode of [...]

Written by Loren Baker - As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals to stay up to date on the latest trends and best practices.  And while you could spend hours scouring the internet for useful articles, forum discussions, [...]

Written by Loren Baker - Sometimes SEO and other marketing integration can be overlooked when you’re doing migrations or other developmental projects, especially on the ecommerce side. Holistically, you can’t do one without the other. So the search engine and conversion pieces are equally as important as the technology pieces. Ethan Giffin, the founder and CEO of Baltimore-based Groove Commerce, [...]

Written by Loren Baker - Marketplace marketing and ecommerce models can drive traffic and sales while strengthening your branding if it's done right. Ryan Lee shares his tips & insights. The post ​​Marketplace Marketing, Management, & SEO Tactics [Podcast] appeared first on Search Engine Journal. Source link

Written by Loren Baker - PPC is one of the most potent ways to reach your target market. However, knowing which approach is best can be challenging with so many changes in how people consume information. From opportunities in Google Shopping + Google Local to the challenges with ecommerce supply chain issues & customer expectations, Kirk Williams joins me for [...]

Written by Loren Baker - In the past few episodes, we’ve discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does GA 4 help with paid campaigns, affiliate campaigns, Google Ads, campaign tracking with IDs, etc.? Krista Seiden of KS Digital and former VP at Quantcast joined me on the [...]

Written by Loren Baker - You’ve probably heard the term “authority” thrown around a lot when it comes to search engine optimization (SEO). But what does it mean exactly? And if you already know what it is, then you may be thinking, how can I add more authoritative content throughout my site? Well, first, authority refers to the power or [...]