About Loren Baker

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So far Loren Baker has created 21 blog entries.
6 04, 2021

Top 13 PayPal Alternatives for Your Business

2021-04-06T22:41:24+10:00April 6th, 2021|Search Engine Journal|

Google Pay AppSquareWiseStripePayoneerShopify PaymentsAuthorize.netBraintree2CheckOutDwollaQuickBooks PaymentsAmazon PaySkrillPick a Plan that Makes Customers HappyWhen PayPal hit the ecommerce scene, it revolutionized the way online businesses conducted sales transactions.As a free way to make virtual payments, PayPal made shopping easier for consumers and business owners alike.At the click of a button, people could send money without sharing sensitive information such as credit card [...]

16 03, 2021

Proven Local Marketing Strategies to Drive Customer Experience & ROI [Webinar]

2021-03-16T22:45:52+11:00March 16th, 2021|Search Engine Journal|

Today’s consumer is looking for more personalized, meaningful brand interactions. How can you better connect to maximize your marketing ROI?Join our next sponsored Search Engine Journal webinar on Wednesday, March 24 at 2 p.m. ET.Dan Dillon, VP for Marketing at Reveal Mobile, shares five proven local marketing campaigns you can use right now to reach high-intent audiences.In this presentation, you [...]

3 03, 2021

How to Build Links for Ecommerce & Affiliate Sites in 2021

2021-03-03T14:32:09+11:00March 3rd, 2021|Search Engine Journal|

Selecting Your ApproachFinding Unlinked MentionsSelecting the Right PagesEvaluating Prospective Sites[Slides] Fundamentals of Link Building for Ecommerce & Affiliate Sites in 2021Looking to boost your ecommerce and affiliate sites’ search visibility in 2021?Building links to your category, product, and affiliate review pages may be just what you need to seriously move the needle.But how do you get started?On February 24, I [...]

1 03, 2021

How to Increase Organic Traffic by 400% with Automation [Webinar]

2021-03-02T13:07:12+11:00March 1st, 2021|Search Engine Journal|

Want to learn how to increase your ecommerce site’s organic traffic up to 400% and your conversion rate up to 75%?Join our next sponsored Search Engine Journal webinar on Wednesday, March 10 at 2 p.m. ET.Duane “DJ” Sprague, CMO at Shopper Approved, shares a proven strategy to generate more qualified organic traffic and convert those visitors to more sales with [...]

28 02, 2021

What Is SEO & How It Works

2021-02-28T10:12:10+11:00February 28th, 2021|Search Engine Journal|

What Is SEO, Anyway?Your Top SEO Questions AnsweredSEO Factors That Rule Today & Beyond3 Tips for Actually Succeeding in SEOConclusionSEO, HTTPS, PBN, KPI.These are just a few industry terms SEO professionals use every day.Yet if you’re a small business owner or new to the industry, you couldn’t tell you what those acronyms stand for.And, it can seem intimidating to ask.So, [...]

28 02, 2021

A Brief History of Search Engine Optimization

2021-02-28T20:22:10+11:00February 28th, 2021|Search Engine Journal|

Search Engine Optimization vs. Search Engine MarketingA Timeline of Search Engine HistoryDawn of SEO: ‘The Wild West’ EraThe Google RevolutionGoogle AdSense: Monetizing Terrible SEO ContentLocal SEO & PersonalizationYouTube, Google Analytics & Webmaster ToolsUniversal SearchCleaning up the CesspoolBing & The Search AllianceThe Rise of Social MediaSchemaThe Google Zoo: Panda & PenguinThings, Not StringsMobile-FirstMachine Learning & Intelligent SearchGoogle’s Core UpdatesBERTFeatured SnippetsConclusionSearch engine [...]

26 02, 2021

Shopify SEO – How to Optimize Your Shopify Site for Google

2021-02-26T22:37:08+11:00February 26th, 2021|Search Engine Journal|

The retail industry has seen a huge shift in recent years as more people turn to the internet for their shopping needs.Between convenience (who doesn’t like shopping in their pajamas?) and necessity (a global pandemic has made it rough for many brick-and-mortars to stay in business), ecommerce is gaining momentum.As a result, platforms like Shopify have attracted tons of new [...]

17 02, 2021

How to Improve Your Lead Quality & Follow-up

2021-02-17T02:45:09+11:00February 17th, 2021|Search Engine Journal|

Struggling to keep up with leads from various sources and channels?On February 10, I moderated a Search Engine Journal webinar presented by Jessica Clarke and Anna Charity of CallRail, together with Nalini Prasad of BluShark Digital.They shared their best tips for ensuring a strong lead follow-up, regardless of the channel.They also dived into techniques to improve lead tracking and drive [...]

1 02, 2021

Top Tips to Improve Your PPC Lead Quality & Follow-up [Webinar]

2021-02-01T23:45:07+11:00February 1st, 2021|Search Engine Journal|

Struggling to keep up with leads from various sources and channels?Then join our next sponsored Search Engine Journal webinar on Wednesday, February 10 at 2 p.m. ET.Jessica Clarke and Anna Charity, Senior Product Marketing Managers at CallRail, will provide tips for ensuring a strong lead follow-up, regardless of the channel. They will also dive into techniques to improve lead tracking [...]

8 01, 2021

22 Possible Reasons Why Your Site Traffic Dropped

2021-01-08T02:12:10+11:00January 8th, 2021|Search Engine Journal|

Websites exist to be visited, but visits can mean different things for different sites.For media sites, for example, traffic can be a source of income from advertisements. For ecommerce retailers, traffic translates to direct sales.Some sites might not be selling anything, or they might be selling a brand where just having eyeballs on your content is enough to count as [...]

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