Third-party cookies are on their way out, but the deep-data connection to your future audience isn’t gone for good.A blessing in disguise, the shift to first-party data allows you to pinpoint and own your audience’s true preferences, giving you greater control over your content strategy, customer experience, and marketing journey.First-party cookies are now your golden ticket to the perfect user [...]
With so many SEO needs demanding your attention, what should you focus on?Find out which strategies will help you dominate the SERPs and earn more revenue in 2022.Miranda Miller, Managing Editor at Search Engine Journal, will join me on the SEJ Show to discuss SEO Trends 2022 and help give you a clear north star into SEO for 2022.You can [...]
The 2022 key to local business success: Be the first to use Google’s newest marketing features in your area.Get more traffic in your door, get your business noticed faster, and outrank your competition.Amanda Jordan, Director of Digital Strategy for RicketyRoo Inc., will join me on the Search Engine Journal Show Friday, January 7, at 3 pm ET to discuss the [...]
What if there were a more efficient way to notify search engines whenever your website content changed?Does it bother you that search engine spiders have to crawl every URL they find?On-demand indexing is here, and it’s shaking up the SEO landscape. You are now in control over when Bing, Yandex, and soon Google detect new and updated content.Fabrice Canel, Principal [...]
Have you checked your website’s health lately?Your website might look great on the surface, but have you checked deeper?Attending this webinar is essential if you want a healthy website that does more than look good.Join our upcoming Search Engine Journal webinar on Wednesday, October 20 at 2 p.m. ET to learn how tools can help you optimize and keep your [...]
The phrase “content is king” emphasized by SEO professionals in the past is no longer the case.It’s been an active year for Google. Multiple updates over the past three months have led to significant changes in how SEO and companies manage the quality of their website.On September 8, I moderated a sponsored Search Engine Journal webinar presented by Jordan Koene, [...]
“Content is king.”This phrase has been greatly emphasized by SEO and digital marketing professionals in the past. But it’s no longer the case.In today’s world, content alone will not win in Google’s SERPs.Join our next Search Engine Journal webinar on Wednesday, September 8 at 2 p.m. and learn more about the evolution of Google search and how to get to [...]
Planning a site migration?Migrations are one of the more difficult – and often dreaded – SEO tasks.To make it work, you need to avoid common pitfalls that can impact your visibility and result in lost traffic and revenue.Join our next Search Engine Journal webinar on Wednesday, August 11 at 2 p.m. ET and learn how to ensure your migration goes [...]
Planning a site migration?Migrations are one of the more difficult – and often dreaded – SEO tasks.To make it work, you need to avoid common pitfalls that can impact your visibility and result in lost traffic and revenue.Join our next Search Engine Journal webinar on Wednesday, August 11 at 2 p.m. ET and learn how to ensure your migration goes [...]
While metrics like share of voice and SERP rankings provide some valuable insights, the primary goal of SEO should be to grow traffic that converts.If you aren’t doing that, then other SEO metrics simply don’t matter.Join our next Search Engine Journal webinar on Wednesday, July 14 at 2 p.m. ET.Tanya Nam, Solutions Consultant at Botify, will discuss how first-party data [...]