Written by Loren Baker - Remember when you had to leave the house to go shopping? What a hassle that was. But then, way back in 1982, Boston Computer Exchange was launched as the first ecommerce site and the convenience of shopping in your underwear was born. Today, electronic commerce, the buying, and selling of products and services on the [...]

Written by Loren Baker - Thinking about implementing a four-day work week? It’s easier than you think. In this episode, Joe O’Connor of 4DayWeek.com joined me to discuss implementing a four-day week and why CEOs and HR managers should consider trying it. We also discussed the global momentum around the shift in thinking amongst companies. Offering flexible working or remote [...]

Written by Loren Baker - Did you ever play Tetris? If so, you probably remember how there was no real way to “beat” the game. It basically just got faster and faster with every level. In some ways, search engine optimization (SEO) is the same. Not in that it has a catchy 8-bit soundtrack or that it rewrites your dreams, [...]

Written by Loren Baker - Google Search is constantly evolving to serve more useful results to searchers. One of the more recent figures we have states that Google conducted 4,887 launches, 17,523 live traffic experiments, 383,605 search quality tests, and 62,937 side-by-side experiments to improve the results search engine users received in a single year. The results of rigorous testing [...]

Written by Loren Baker - Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — The future is now. Big changes are on the horizon, and we know how to amplify your ad potential into high-quality leads. John Lee, Microsoft Ads’ Head of Evangelism at Microsoft, joined me on [...]

Written by Loren Baker - Every marketer will tell you – creating high-quality content is no easy feat and getting page views, shares, and conversions is even harder. But useful, engaging, and easy-to-find content is critical to successful digital strategies – so where do we start? Defining high-quality in this space is essentially about the balance of two things: the [...]

Written by Loren Baker - SEJ is thrilled to announce that Amanda Zantal-Wiener is our Editor-In-Chief! This is a newly created role focused heavily on leadership and strategy. Amanda will be overseeing the entire editorial team and guiding us into our exciting future. Amanda joined me to talk about her new role, content strategy, leadership, and how a solid content [...]

Written by Loren Baker - "Can't you just tell Google we want page one?" Familiar? Set yourself & your clients or boss up for success with insights from Grant Simmons. The post The Key To SEO Success: Effortless Expectation Setting [Podcast] appeared first on Search Engine Journal. Source link

Written by Loren Baker - You’re a savvy marketer. You know the importance of changing with the times, adopting new technology, and taking advantage of new opportunities. So, it’s no surprise you’ve recognized the importance of search engine optimization (SEO). After all, SEO is on an epic rise and helping businesses of all types find new customers. And, if you’re [...]

Written by Loren Baker - Google is always looking for ways to push the limits and make its search engine more intelligent. Dr. Pete Meyers from Moz joined me to talk about how you can optimize your site to better represent itself within Google’s search results, including title tags, featured snippets, indented results, and other Google SERP real estate opportunities. [...]