About Loren Baker

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So far Loren Baker has created 32 blog entries.
18 01, 2022

The Secrets Of First-Party Data [Podcast]

2022-01-18T04:16:04+11:00January 18th, 2022|Search Engine Journal|

Third-party cookies are on their way out, but the deep-data connection to your future audience isn’t gone for good.A blessing in disguise, the shift to first-party data allows you to pinpoint and own your audience’s true preferences, giving you greater control over your content strategy, customer experience, and marketing journey.First-party cookies are now your golden ticket to the perfect user [...]

12 01, 2022

10 Important SEO Trends You Need To Know [Podcast]

2022-01-12T08:53:09+11:00January 12th, 2022|Search Engine Journal|

With so many SEO needs demanding your attention, what should you focus on?Find out which strategies will help you dominate the SERPs and earn more revenue in 2022.Miranda Miller, Managing Editor at Search Engine Journal, will join me on the SEJ Show to discuss SEO Trends 2022 and help give you a clear north star into SEO for 2022.You can [...]

6 01, 2022

New Google Local & Google Maps Features For Marketing

2022-01-06T03:30:38+11:00January 6th, 2022|Search Engine Journal|

The 2022 key to local business success: Be the first to use Google’s newest marketing features in your area.Get more traffic in your door, get your business noticed faster, and outrank your competition.Amanda Jordan, Director of Digital Strategy for RicketyRoo Inc., will join me on the Search Engine Journal Show Friday, January 7, at 3 pm ET to discuss the [...]

6 12, 2021

IndexNow’s Instant SERP Updates Are Here [Podcast]

2021-12-06T21:45:46+11:00December 6th, 2021|Search Engine Journal|

What if there were a more efficient way to notify search engines whenever your website content changed?Does it bother you that search engine spiders have to crawl every URL they find?On-demand indexing is here, and it’s shaking up the SEO landscape. You are now in control over when Bing, Yandex, and soon Google detect new and updated content.Fabrice Canel, Principal [...]

11 10, 2021

Top Technical SEO Tips & Tools [Webinar]

2021-10-11T22:45:39+11:00October 11th, 2021|Search Engine Journal|

Have you checked your website’s health lately?Your website might look great on the surface, but have you checked deeper?Attending this webinar is essential if you want a healthy website that does more than look good.Join our upcoming Search Engine Journal webinar on Wednesday, October 20 at 2 p.m. ET to learn how tools can help you optimize and keep your [...]

16 09, 2021

3 Ways SEO Has Changed This Year & What It Means for You

2021-09-16T21:45:18+10:00September 16th, 2021|Search Engine Journal|

The phrase “content is king” emphasized by SEO professionals in the past is no longer the case.It’s been an active year for Google. Multiple updates over the past three months have led to significant changes in how SEO and companies manage the quality of their website.On September 8, I moderated a sponsored Search Engine Journal webinar presented by Jordan Koene, [...]

30 08, 2021

3 Ways SEO Has Changed This Year & What It Means for You [Webinar]

2021-08-30T21:45:32+10:00August 30th, 2021|Search Engine Journal|

“Content is king.”This phrase has been greatly emphasized by SEO and digital marketing professionals in the past. But it’s no longer the case.In today’s world, content alone will not win in Google’s SERPs.Join our next Search Engine Journal webinar on Wednesday, September 8 at 2 p.m. and learn more about the evolution of Google search and how to get to [...]

9 08, 2021

Common Mistakes That Hurt Rankings [Webinar]

2021-08-09T21:45:17+10:00August 9th, 2021|Search Engine Journal|

Planning a site migration?Migrations are one of the more difficult – and often dreaded – SEO tasks.To make it work, you need to avoid common pitfalls that can impact your visibility and result in lost traffic and revenue.Join our next Search Engine Journal webinar on Wednesday, August 11 at 2 p.m. ET and learn how to ensure your migration goes [...]

2 08, 2021

Where Site Migrations Go Wrong & Sabotage SEO [Webinar]

2021-08-02T21:45:23+10:00August 2nd, 2021|Search Engine Journal|

Planning a site migration?Migrations are one of the more difficult – and often dreaded – SEO tasks.To make it work, you need to avoid common pitfalls that can impact your visibility and result in lost traffic and revenue.Join our next Search Engine Journal webinar on Wednesday, August 11 at 2 p.m. ET and learn how to ensure your migration goes [...]

12 07, 2021

Why First-Party Data Should Lead Your SEO Strategy [Webinar]

2021-07-12T21:45:14+10:00July 12th, 2021|Search Engine Journal|

While metrics like share of voice and SERP rankings provide some valuable insights, the primary goal of SEO should be to grow traffic that converts.If you aren’t doing that, then other SEO metrics simply don’t matter.Join our next Search Engine Journal webinar on Wednesday, July 14 at 2 p.m. ET.Tanya Nam, Solutions Consultant at Botify, will discuss how first-party data [...]

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