Written by Loren Baker - In today’s digital age, having a well-optimized website is essential for any business looking to succeed online. However, simply focusing on keywords and topics may not be enough to stand out and connect with your target audience truly. Rory Hope of HubSpot joined me on the SEJ Show to discuss integrating actual audience data into [...]

Written by Loren Baker - A Candid Conversation On The Latest Trends, Industry News, And More When two long-time search experts and SEO news giants come together, really interesting things happen. From the latest trends and strategies to industry news and best practices, these two have seen a lot. And today, they sat down to talk about it. Barry Schwartz, [...]

Written by Loren Baker - Earning a degree is a good thing for some professions. After all, you wouldn’t want a doctor who learned his trade via YouTube videos taking out your appendix, would you? Of course not. But for other professions, you can learn just as much, if not more, than a college curriculum’s worth online for a fraction [...]

Written by Loren Baker - 2022 has been a whirlwind of a year for the SEO industry, and there’s no sign of slowing down. This year alone, Google dropped eight confirmed and unconfirmed updates – leaving many businesses scrambling to keep up. With so much volatility, how can you adapt your SEO strategy to keep it fresh and relevant? How [...]

Written by Loren Baker - What is Zero Click? And how does it affect businesses and their SEO/PPC strategies? Semrush’s Marcus Tober joins me on the SEJ Show to discuss Semrush’s recent Zero Click study and how this fits into a growing trend in Google. Get insights on how Zero Click reshapes expectations of traffic, multi-touch attribution, and other traditional [...]

Written by Loren Baker - If you want your brand to succeed in 2023, it’s time to step up your social media strategy. As people increasingly turn to the search bar on social media platforms, optimizing your content for platform search algorithms is more important than ever. And with Google’s new Short Video Result Type, it’s also a great time [...]

Written by Loren Baker - Have you ever felt overwhelmed by Google’s seemingly constant algorithm updates? If so, you’re certainly not alone. Many SEO professionals are reeling from Google’s whirlwind of a year, with eight confirmed and several unconfirmed updates that have dropped in 2022. And with so much volatility in search this past year, it can often feel like [...]

Written by Loren Baker - When it comes to content marketing, finding writers and producing content is easy. But creating quality content that hits your business KPIs? Well, that’s something else entirely. Suppose you want to succeed as a digital marketer. In that case, the key is to establish an effective content strategy as your foundation. The right content strategy [...]

Written by Loren Baker - Want to increase your ROI and improve your SEO strategy? How will SEO evolve in the year ahead? What are the biggest threats and challenges? SEJ’s Ben Steele joined me on the SEJ Show to discuss the findings of SEJ’s Second Annual State of SEO Study, which includes emerging trends in the world of SEO [...]

Written by Loren Baker - Imagine the results you could achieve if you knew the Google search algorithm. Just think of the organic traffic you could drive to your site if you knew exactly what Google was taking into account when generating search engine results, the precise amount each factor plays on rankings, and precisely what it would take to [...]