About Loren Baker

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So far Loren Baker has created 28 blog entries.
1 03, 2021

How to Increase Organic Traffic by 400% with Automation [Webinar]

2021-03-02T13:07:12+11:00March 1st, 2021|Search Engine Journal|

Want to learn how to increase your ecommerce site’s organic traffic up to 400% and your conversion rate up to 75%?Join our next sponsored Search Engine Journal webinar on Wednesday, March 10 at 2 p.m. ET.Duane “DJ” Sprague, CMO at Shopper Approved, shares a proven strategy to generate more qualified organic traffic and convert those visitors to more sales with [...]

28 02, 2021

What Is SEO & How It Works

2021-02-28T10:12:10+11:00February 28th, 2021|Search Engine Journal|

What Is SEO, Anyway?Your Top SEO Questions AnsweredSEO Factors That Rule Today & Beyond3 Tips for Actually Succeeding in SEOConclusionSEO, HTTPS, PBN, KPI.These are just a few industry terms SEO professionals use every day.Yet if you’re a small business owner or new to the industry, you couldn’t tell you what those acronyms stand for.And, it can seem intimidating to ask.So, [...]

28 02, 2021

A Brief History of Search Engine Optimization

2021-02-28T20:22:10+11:00February 28th, 2021|Search Engine Journal|

Search Engine Optimization vs. Search Engine MarketingA Timeline of Search Engine HistoryDawn of SEO: ‘The Wild West’ EraThe Google RevolutionGoogle AdSense: Monetizing Terrible SEO ContentLocal SEO & PersonalizationYouTube, Google Analytics & Webmaster ToolsUniversal SearchCleaning up the CesspoolBing & The Search AllianceThe Rise of Social MediaSchemaThe Google Zoo: Panda & PenguinThings, Not StringsMobile-FirstMachine Learning & Intelligent SearchGoogle’s Core UpdatesBERTFeatured SnippetsConclusionSearch engine [...]

26 02, 2021

Shopify SEO – How to Optimize Your Shopify Site for Google

2021-02-26T22:37:08+11:00February 26th, 2021|Search Engine Journal|

The retail industry has seen a huge shift in recent years as more people turn to the internet for their shopping needs.Between convenience (who doesn’t like shopping in their pajamas?) and necessity (a global pandemic has made it rough for many brick-and-mortars to stay in business), ecommerce is gaining momentum.As a result, platforms like Shopify have attracted tons of new [...]

17 02, 2021

How to Improve Your Lead Quality & Follow-up

2021-02-17T02:45:09+11:00February 17th, 2021|Search Engine Journal|

Struggling to keep up with leads from various sources and channels?On February 10, I moderated a Search Engine Journal webinar presented by Jessica Clarke and Anna Charity of CallRail, together with Nalini Prasad of BluShark Digital.They shared their best tips for ensuring a strong lead follow-up, regardless of the channel.They also dived into techniques to improve lead tracking and drive [...]

1 02, 2021

Top Tips to Improve Your PPC Lead Quality & Follow-up [Webinar]

2021-02-01T23:45:07+11:00February 1st, 2021|Search Engine Journal|

Struggling to keep up with leads from various sources and channels?Then join our next sponsored Search Engine Journal webinar on Wednesday, February 10 at 2 p.m. ET.Jessica Clarke and Anna Charity, Senior Product Marketing Managers at CallRail, will provide tips for ensuring a strong lead follow-up, regardless of the channel. They will also dive into techniques to improve lead tracking [...]

8 01, 2021

22 Possible Reasons Why Your Site Traffic Dropped

2021-01-08T02:12:10+11:00January 8th, 2021|Search Engine Journal|

Websites exist to be visited, but visits can mean different things for different sites.For media sites, for example, traffic can be a source of income from advertisements. For ecommerce retailers, traffic translates to direct sales.Some sites might not be selling anything, or they might be selling a brand where just having eyeballs on your content is enough to count as [...]

8 12, 2020

How to Get More SEO Insights from Google Data Studio with SEMrush

2020-12-21T12:27:04+11:00December 8th, 2020|Search Engine Journal|

Looking for advanced ways to work with your marketing data, better present insights, and improve reporting across your SEO activities?On December 2, I moderated a Search Engine Journal webinar sponsored by SEMrush and presented by Nick Wilsdon, Partner, Torque Partnership.He discussed how a data integration for Google Data Studio can support your SEO activities and shared some advanced use-cases with [...]

2 12, 2020

Get Better Reporting from SEMrush Data Studio Connector [Webinar]

2020-12-21T12:26:31+11:00December 2nd, 2020|Search Engine Journal|

Looking for advanced ways to work with your marketing data, better present insights, and improve reporting across your SEO activities?Join our next sponsored Search Engine Journal webinar on tomorrow (December 2) at 2 p.m. ET.In this presentation from Nick Wilsdon, Partner at Torque Partnership, you will learn:How a data integration can support your SEO activities.Some practical examples of how to [...]

21 10, 2020

🔥 How to Add Emojis to Title Tags & Meta Descriptions in WordPress

2020-12-21T12:22:27+11:00October 21st, 2020|Search Engine Journal|

Imagine this.You’re zipping through the same-old generic SERP results, and you see something like this.The inner child in you claps their hands.Cute! Emojis.This post could be a fun read.So, you click it.And you aren’t alone.In fact, emojis in title tags and meta descriptions are known to catch attention and increase click-through rates.If you’re interested in doing it too, this blog [...]

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