Written by Bea Canuel - Social media usage is steadily growing, and we don’t see it slowing down anytime soon. In 2021, over 4.26 billion people used social media worldwide. This figure is projected to increase to almost 6 billion in 2027. With emerging technologies, never-ending feature updates, and ever-changing consumer behavior, digital marketers are constantly on their toes, anticipating [...]
Written by Bea Canuel - To work freelance or to go in-house? That is the question. And the question is trickier now more than ever – especially for content marketers. According to our State of SEO 2022, freelancing is an increasingly attractive path, with almost 45% of freelance and contract respondents earning salaries above $75,000 per year. But that doesn’t [...]
Written by Bea Canuel - No matter how the digital space has evolved substantially over the last decade, one thing remains the same – a chief marketing officer wears different hats. Case in point: Vitor Peçanha, co-founder and CMO at Rock Content, a world-renowned leader in content marketing. Using old doors from a country house of his co-founder’s father, Peçanha [...]
Written by Bea Canuel - The game of search has evolved into something far beyond just optimizing your site for Google alone. Digital marketers are pressured to deliver results and are often conflicted about which marketing channels to prioritize or add into the mix. “You don’t want to focus on one way of getting traffic.” That’s the advice of Craig [...]
Written by Bea Canuel - Despite the unstoppable rise of the online marketplace model, it remains challenging to build ecommerce marketplaces. There are so many vendors, third-party apps, devices, and consumer preferences to account for. The question is no longer about your online presence. It’s about how far you can reach. That’s why Ryan Lee, together with co-founders Niklas Halusa [...]
Written by Bea Canuel - Today’s Ask An SEO question comes from Kate. She asks: Hi Experts, I’m a newbie in SEO and am fighting with self-doubt about whether it’s a female-friendly field or not? I read a lot of brilliant men in SEO, but what about women? I’m into technical SEO but worry that people wouldn’t take into account [...]
Written by Bea Canuel - What does it take to rise to the top of search results and stay visible? Martha van Berkel, co-founder, and CEO of Schema App, gave a definite answer in an SEJ podcast episode with Loren Baker: “You must translate your content into the language of search engines.” And that language is schema.org. Adding this to [...]
Written by Bea Canuel - What makes working in SEO exciting? For many, it’s about weighing in on Google’s crucial ranking factors or cracking open the mysteries of search algorithms. For some, it may be about helping businesses grow and prosper in the digital age. But for Shay Harel, CEO and founder of Rank Ranger, it’s being able to work with [...]