Written by Ben Steele - Much of the web is ephemeral. Web pages exist until they don’t. The content on them exists until it’s updated – and then it’s gone. Unless you go digging in an archive. Archiving the web is important for cultural and anthropological research. It’s also helpful for business reasons, like competitive analysis. It can even help [...]

Written by Ben Steele - In September, Search Engine Journal staff voted to approve a trial run of a four-day work week program! We’re running the program in partnership with 4 Day Week Global as a six-month pilot. One of the key tenets of the trial internally is that it’s employee-led – which is why leadership asked for an employee [...]

Written by Ben Steele - The opinions expressed within this story are solely the author’s and do not reflect the opinions and beliefs of Search Engine Journal or its affiliates. You may have heard about “Ancient Apocalypse”, a series in which host Graham Hancock proposes controversial theories about the origins of ancient civilizations. It spent a week trending in the [...]

Written by Ben Steele - Wondering what you should focus your SEO efforts on in 2023? Our second annual, first-party data report has all the insights you need to advance your strategy. Find out the most important happenings in the SEO industry this year, as well as how SEO pros are reacting to changing technology and consumer dynamics. More than [...]

Written by Ben Steele - Getting users to your website is only half the battle. What kind of experience are they having when they get there? Can users find what they need with ease? We’ve all felt the frustration of trying to navigate a poorly designed website – from waiting on slow-loading pages to clicking through unorganized content. When you [...]

Written by Ben Steele - If you’ve ever questioned what is or isn’t a Google ranking factor, this one’s for you! The comprehensive Ranking Factors guide is back and updated for 2022. We’ve done the digging, so you don’t have to. There are plenty of myths about what will and won’t improve your rankings in search. You need to know [...]

Written by Ben Steele - Almost every real estate purchase begins online. But the journey from browsing to buying is long, difficult, and emotional. Content is your key to staying at the top of potential clients’ minds as they make decisions. “With so many interactions starting online, that process of building trust begins before you ever meet or speak to [...]

Written by Ben Steele - Relying on ads to make a sale on the first click is putting the cart before the horse, so to speak. Users will abandon your carefully crafted funnel at any stage, including after they’ve added items to their cart. And that first exposure to your brand via a paid search ad, blog post, video, or [...]