Written by Brian Frederick - Does your brand have a presence on Instagram? It should. The social media site has more than 2 billion monthly users. That’s billion, with a “b.” And 90% of those people are following at least one business on the app. With this in mind, it should be no surprise that Instagram bills itself as the “#1 [...]
Written by Brian Frederick - Social media marketing is all about location. If your target audience is on a platform, then you should be too. And if you’re going after a younger demographic that means Snapchat. Snapchat is the sixth largest social media network, it’s also one of the most misunderstood by marketers. So, if you’re panicking right now about missing [...]
Written by Brian Frederick - Social media is a powerful tool for marketers. Unlike most forms of customer outreach and branding, it creates an opportunity to initiate and maintain a conversation with your targets. This, in turn, lets you speak directly to them, address their needs, and explain why you offer the best solution. But to get this started, you [...]
Written by Brian Frederick - Meta implemented several new programs and features in 2022 designed to improve safety and security on its platforms, the company announced in an end-of-year recap news release. In the past year, the Facebook and Instagram parent company continued to emphasize initiatives designed to eliminate covert influence operations and spyware and identify bugs. Crackdown On Coordinated [...]
Written by Brian Frederick - Google Analytics 4 (GA4) is rolling out built-in functionality that allows users to generate landing reports. Used to determine the effectiveness of landing pages, these reports collect data about visits to a site, allowing webmasters to test and optimize their landing pages. Officially released in mid-October 2020, GA4 is the replacement for Universal Analytics (UA), [...]
Written by Brian Frederick - The days have grown shorter, and the weather has grown colder, which can only mean one thing: The end of the year is upon us. How did you do in 2022? Did you hit all your professional goals? Or did you fall short in some areas? Take some time to celebrate your successes, but then [...]
Written by Brian Frederick - Most forms of marketing are expensive. Direct mailers can cost up to $1 per target, while billboards could run you $14,000 apiece in major cities. And television commercials can run into the millions, once you include the cost of production and placement. Let’s face it: most small businesses can’t afford that. But what if there [...]
Written by Brian Frederick - For marketers, content is still king. It provides value to your targets, helps establish you as an expert in your field, drives traffic, and tells search engines why your website should be ranked highly. But what’s the best type of content? You would likely get 12 different responses if you asked a dozen marketers. Some [...]
Written by Brian Frederick - Social media is a ubiquitous part of the modern digital experience. Even those holdouts who insist they don’t need a Facebook, TikTok, or Twitter account are still endlessly subjected to it in the form of linked posts, articles, and references. And most organizations know the importance of maintaining a presence on these platforms. That’s why [...]
Written by Brian Frederick - YouTube is adding new shopping features to its short-form video platform, according to a story first reported by the Financial Times. Adopting a model similar to that of social media rivals TikTok and Instagram, Shorts will allow users to make purchases as they scroll through their feeds. Expected to roll out sometime next year for [...]