Written by Brian Frederick - On May 16, Similarweb announced it has acquired Rank Ranger, an SEO and rank tracking company. This allows the Tel Aviv, Israel-based digital intelligence provider to offer term rank tracking alongside its keyword research and analysis tools. With cross-search engine capabilities, the combined power of these companies seeks to provide search professionals with better insights [...]
Written by Brian Frederick - As part of its goal of providing users with more valuable content, LinkedIn has made changes to its search and discovery functions. People using the professional networking site will now be able to see news, topics and trends from their connections, as well as relevant posts from other creators outside their network. LinkedIn’s Chief Product [...]
Written by Brian Frederick - Less than a month after it was announced Tesla CEO Elon Musk would be purchasing Twitter for $43 billion, the deal has been put on hold. In a May 13 tweet, Musk, the current world’s richest man stated: “Twitter deal temporarily on hold pending details supporting calculation that spam/fake accounts do indeed represent less than [...]
Written by Brian Frederick - Online dating app company Match Group filed a lawsuit against Google on May 9, alleging the tech giant has created an illegal monopoly on Android by forcing apps to use its billing system. Match Group, which owns 45 global dating sites, including Tinder, PlentyOfFish and OKCupid, claims Google’s in-app payment policies are anti-competitive. Google Holding [...]
Written by Brian Frederick - Twitter provides additional clarity on how it limits the visibility of duplicate content shared widely across the platform. Initially implemented in 2020, Twitter’s policy against duplicate content has never been adequately communicated until now. It wasn’t clear what constitutes a violation, or what exactly happens when a violation occurs. Twitter has now published a help [...]
Written by Brian Frederick - LinkedIn is updating its algorithm and changing how content is ranked in peoples’ feeds. In addition, users will have greater control over their feeds, with the ability to block certain categories of content from appearing. You can also choose to see more content from thought leaders, industry experts, and creators who aren’t in your network. [...]
Written by Brian Frederick - As part of its shift toward short-form videos, Facebook-parent Meta is introducing more monetary incentives for content creators to produce Reels. Through an update to its Reels Play Bonus program, Meta is restructuring payouts, expanding monetization opportunities, and providing creators with new insights about viewers. In a blog post the company says these changes are [...]
Written by Brian Frederick - Facebook-parent Meta has partnered with Adobe to create Express Your Brand, a free online training program intended to help small business owners grow online. This year-long initiative will combine skill training with inspiration and community building. Over half of small business owners say improving social media skills would make a meaningful difference to their business, [...]
Written by Brian Frederick - In an ideal world, marketing would convert with just one touch. But this is the real world. Whether it’s because they need more time to think about a purchase or their dog just started vomiting on the carpet, people abandon shopping carts all the time. So, what do you do? You’ve already optimized your campaigns [...]
Written by Brian Frederick - In its quarterly earnings call on Wednesday, April 27, Meta Founder and CEO Mark Zuckerberg expressed optimism about the direction of the company, even though the company missed its earnings per share goal. Meta, which met targets for revenue and new users, plans to slow the pace of some investments due to current growth levels. [...]