Written by Brock Cooper - Meta is doubling down on Facebook Reels as a competitor for the hugely popular TikTok by expanding the program to more than 150 countries and adding editing and monetization properties. TikTok is a powerhouse in terms of customer reach for regular users and brands with more than a billion active users. Millions of short videos [...]
Written by Brock Cooper - Popular WordPress plugin Rank Math now supports IndexNow for faster website indexing and ranking. Website owners and SEO experts spend time and money in creating content, product descriptions, and other changes to websites only to wait weeks or longer for changes to be seen on Bing, Google, Yandex, and other search engines. Integration of IndexNow [...]
Written by Brock Cooper Bing announces the All In One SEO Plugin for WordPress supports the IndexNow protocol, which instantly informs search engines of content changes. One of the biggest problems with SEO is the time it takes search engines like Google and Bing to discover the changes on your website and alter rankings and indexing accordingly. Many website owners [...]
Written by Brock Cooper Have you ever searched for yourself in Google and found information that was incorrect or outdated? It may be ancient history, and no longer reflective of who you are today, but it’s still prominently featured in Google’s search results. Everyone makes mistakes. Should a person be punished for that mistake years or decades later because of [...]
Written by Brock Cooper With access to millions of emails and business profiles, Google’s using its vast resources to inform businesses about tech legislation via email and numerous websites. People with Google Business Profiles, or who use other Google properties, may have noticed an email warning them of upcoming legislation that could impact their businesses. In addition to emails, Google [...]
Written by Brock Cooper Content is king, but heavy is the head that wears the crown as businesses ramp up content generation but lack the know-how to determine effectiveness. Competition is fierce for both B2B and B2C companies as they increase budgets and dive into new content formats in 2022. Parse.ly recently completed a study using more than 800 content [...]
Written by Brock Cooper Google’s Search Advocate John Mueller answers a question about making honest mistakes in SEO and if websites get a penalty for accidentally breaking Google’s rules. This is discussed in the latest installment of the Ask Googlebot Series on YouTube. Specifically, Mueller addresses the following question: “How Google Reacts to Honest Mistakes” There’s a lot of information [...]
Written by Brock Cooper Page titles have a large impact on click-through rates because they provide important context to search engines, but a recent study shows Google rewrites page titles more than 60 percent of the time. A recent study on Zyppy.com, analyzed more than 80,000 title tags from 2370 sites to determine how many of the site title tags [...]