Written by Shelley Walsh - Since WordPress launched in 2003, it’s held the dominant share of the Content Management Systems market. Currently, the popular platform stands at 64.1% market share, according to W3Techs, which offers the most reputable and trustworthy data source. In this report, you’ll learn about the size of the CMS market, how it has evolved over the [...]
Written by Shelley Walsh - Social media is a pillar of many people’s daily lives. The Digital 2022 April Global Statshot Report found that there are 4.65 billion social media users on the planet. That’s 58.7% of the global population, many of whom are using social media as a primary source of information. From news (and disinformation) to lifestyle tips, [...]
Written by Shelley Walsh - AI Content creation tools are becoming more widely available since the development of GPT-3 (and its release through Open.ai) has made AI much more accessible. To see just how good AI writers are, we selected 10 of the best content generators and road-tested them by comparing their output on the same topic. We ran our [...]
Written by Shelley Walsh - Search engine optimization, like any specialized industry, has its own unique set of terminology, definitions, and abbreviations. This SEO glossary compiles more than 200 of the most common terms you are likely to hear and will definitely need to know during your SEO career. A | B | C | D | E | F [...]
Written by Shelley Walsh Keeping up to date with advertising trends keeps you informed of the current ‘mood’ and feeds ideas for your own advertising and marketing. Just like memes on social media, it’s common to see threads and trends develop and it’s important to keep track to influence your own marketing and digital marketing efforts. Here, you’ll find some [...]
Which SEO tasks do you spend the most time working on?Everyone has their own way of working, but there are core areas of SEO that appear to have more time spent on them than others.For anyone who controls budgets across digital marketing, where do you think the most money is being spent right now?As part of our series of reports [...]
Where do you find new SEO business opportunities and clients?Maintaining a steady stream of leads and inquiries to constantly feed your pipeline is essential to the growth and success of your SEO agency and/or career.In our recent State of SEO survey, Search Engine Journal gathered insights from 2,830 SEO professionals with varying salaries, levels of experience, and specializations.And in this article, [...]
Insights from our recent State of SEO Survey report show that although the last year began with uncertainty across the industry, SEO is now more in demand than ever before.Even so, it is not without its challenges. What issues are SEO professionals facing — and moving forward, what are the threats that might block success?We surveyed over 2,800 SEO professionals [...]
Highlights:Increased traffic tops the list of client expectations of SEO, with 21% of SEO professionals indicating it is the most common objective.Keyword rankings are the top client success metric for 44.7% of SEO pros. Sessions and pageviews came next at 28.9%.Content marketing is the most sought-after SEO service for 31.3% of SEO pros, followed by keyword strategy (30.8%) and web [...]
Do you know which tasks your competitors are spending time on for their SEO clients?You probably have some educated guesses, but actually knowing where others are spending their time helps you avoid any missed opportunities.Also, knowing the budgets that other agencies are charging their SEO clients can be a useful benchmark to know if you should be charging more (or [...]