Peter Drucker once said, “If you can’t measure it, you can’t improve it.”Without data, it is impossible to show what effect your SEO strategies are having.Tracking performance and progress makes analytics invaluable to marketers.According to HubSpot, 61% of respondents say generating traffic and leads is their most significant marketing challenge.When the C-suite isn’t getting the leads they expect, they start [...]

Most contact pages are designed with function in mind.They slap an email address, phone, and location on a plain background and call it a day.But basic contact pages don’t inspire visitors to reach out and connect.Other pages make it easy to contact the company – which is awesome.Except, that can also drive up customer service costs.So what makes the perfect [...]

When it comes to SEO, there’s a lot to contend with.Keywords, links, and in-depth content all impact your ability to rank in the almighty search engines.It’s like competing in the fast-food arena today – tacos or burgers?But what about breadcrumbs?No, we’re not talking about the tasty breading for chicken parm.Breadcrumbs are a navigational feature for your website, and they can [...]

An epic 404 page likely isn’t going to win your business any awards. I get it.But it shows that you care about your customers.A great 404 page can be a smart way to show off your brand’s personality.But is it worth it to invest in a fancy 404 page?It can be.Because when users land on your 404 page, they aren’t [...]