About Anna Crowe

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So far Anna Crowe has created 20 blog entries.
14 03, 2022

9 Types Of Content That Will Help Your Local SEO

2022-03-14T17:45:43+11:00March 14th, 2022|Search Engine Journal|

Written by Anna Crowe - I’ve spent more hours than I care to admit searching for the best Mexican food, thumbing through Instagram posts, and picking the brain of local bloggers. In pursuit of my Pride Rock moment holding the king of tacos, I always return to Google. When I’m perusing through Google, I’m served Google Business Profile, Google Map, [...]

13 01, 2022

12 Important Image SEO Tips You Need To Know

2022-01-13T02:45:13+11:00January 13th, 2022|Search Engine Journal|

Think about the last time you uploaded an image to your website. Chances are you downloaded it from a stock photography site, uploaded it to the backend of your site, and then inserted it to the page.This makes a shining example of image optimization, right? Not quite.You’ve added a giant bowling ball weight to your site that’s slowing down the [...]

10 01, 2022

Are Nofollow Links a Google Ranking Factor?

2022-01-10T04:00:07+11:00January 10th, 2022|Search Engine Journal|

“Nofollow” isn’t just a funny-sounding term SEO professionals use to sound more mysterious. Nofollow is an HTML attribute that’s been around for 14 years.At its most basic, nofollow is a hyperlink attribute that tells Google to not pass PageRank so Google doesn’t even crawl nofollowed links.You can control the nofollowing of any links on your site (whether those are to [...]

8 12, 2021

Is Your IP Address A Google Ranking Factor?

2021-12-08T00:45:58+11:00December 8th, 2021|Search Engine Journal|

Age-old stories and advice like the below from Brian Dean would have us believe that your server’s IP address will affect your rankings.Screenshot by author, July 2021I mean, why not? If your server is all porn, gambling, or Viagra, it would make sense to blacklist the server, right?AdvertisementContinue Reading BelowBut is it a myth?One might imagine it wouldn’t be much [...]

29 11, 2021

Is It a Ranking Factor?

2021-11-29T02:00:02+11:00November 29th, 2021|Search Engine Journal|

For years, SEO professionals have lived inside Google Search Console (previously known as Google Webmaster Tools) almost as if we’re building our own Sims world for SEO.If you’ve mastered the art of optimizing your website with the help of Google Search Console, you most likely have your site on lock.But does Google Search Console play a role in Google’s ranking [...]

22 11, 2021

Is Using Google Analytics A Search Ranking Factor?

2021-11-22T06:00:36+11:00November 22nd, 2021|Search Engine Journal|

Raise your hand if a client or your boss has ever asked you to put Google Analytics on their website to help improve rankings?🙌Google Analytics isn’t just for website data, oh no – this is to boost our keyword rankings, they say.But is there any legit research to support these claims?As it turns out, a lot of SEO experts have [...]

8 11, 2021

Is Domain Name a Google Ranking Factor?

2021-11-08T04:00:09+11:00November 8th, 2021|Search Engine Journal|

Let’s just say it: Exact match domains should be buried in a garbage bag right next to people who talk on their speakerphone in public.Remember when every domain used to look like www.caraccidentattorney.com or www.buydogcollars.com?That’s what we’re referring to when we talk about an exact match domain (EMD).EMDs are domain names that include the exact keyword phrases you want to [...]

20 09, 2021

What Exactly Is E-A-T & Why Does It Matter to Google?

2021-09-20T00:00:00+10:00September 20th, 2021|Search Engine Journal|

E-A-T means Expertise, Authoritativeness, and Trustworthiness.E-A-T is part of Google’s algorithm and baked into Google’s Search Quality Evaluator Guidelines.Even Google says that E-A-T is “very important.”E-A-T should not be confused with “eat” and the foods we put into our mouths. Although I have to admit, I’m suddenly craving a burrito. 🌯If you’re an SEO professional, you’ve probably heard a lot [...]

15 09, 2021

What REALLY Matters for SEO

2021-09-15T23:45:03+10:00September 15th, 2021|Search Engine Journal|

Ah, ranking factors. The ancient art of ranking in search engines is a lesson in balance and patience.Yet some people read an article like the example below that talks about the most important ranking factors and think, “Yep, I’ll follow that advice.”Screenshot from Backlinko.com, September 2021You’ll read some bizarre stuff — like that Easter Eggs are ranking factors.Screenshot from Backlinko.com, [...]

13 09, 2021

15 of the Biggest Mistakes You MUST Avoid

2021-09-13T00:00:07+10:00September 13th, 2021|Search Engine Journal|

You can’t talk about SEO without mentioning keyword research. It’s like eating a grilled cheese sandwich without the cheese.Most SEO marketing campaigns start with keyword research. (Or at least they should 👀).To be honest, keyword research is stuck in the early 2000s, right next to Britney and Justin’s matching denim outfits.With 92.42% of keywords only getting 10 monthly searches or [...]

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