About Anna Crowe

This author has not yet filled in any details.
So far Anna Crowe has created 20 blog entries.
10 09, 2021

How To Use Social Media for Keyword Research

2021-09-10T22:45:46+10:00September 10th, 2021|Search Engine Journal|

Need some new, hot, steaming keywords to target?Yeah, me too.If you’re like me and are tired of using the same keywords as everyone else, it’s time to dig into social media.I know social might not be the first thing that comes to mind when you think about keyword research – but it can be an awesome source for long-tail and [...]

30 05, 2021

How Do Facebook Ads Actually Work? Here’s What You Need to Know

2021-05-30T00:00:17+10:00May 30th, 2021|Search Engine Journal|

Let’s just get to the elephant in the room. Facebook ads are struggling.Facebook is fighting a lawsuit against their reach metrics. And Facebook’s personalized ad campaign to combat Apple’s App Tracking Transparency (ATT) isn’t going well.But the truth is that Facebook ads actually work.With updates like exclusion controls, a new Conversions API that allows you to pull data directly from [...]

5 05, 2021

7 Ways to Improve SEO on Your WordPress Site

2021-05-06T20:32:09+10:00May 5th, 2021|Search Engine Journal|

Chances are that right now, you’re reading this while attempting to improve SEO on your WordPress website. Am I right?Are you looking for other ways to improve your WordPress SEO outside of Yoast?I’m not a psychic. I’ve just been in the same situation before.I’d say it’s a pretty good bet that there are tons of us WordPress users out there [...]

9 04, 2021

How to Use Google Search Console for SEO: A Complete Guide

2021-04-10T07:52:11+10:00April 9th, 2021|Search Engine Journal|

Overview ReportURL Inspection ToolPerformanceIndex ReportsEnhancementsSecurity & Manual ActionsLegacy Tools & ReportsLinksSettingsWhat’s Next for Google Search Console?What reports do you look at in Google Search Console?Is it the links to your site?Do you check crawl errors to see if you need to implement any 301 redirects?Are you looking to adjust your URL parameters at all?You can use Google Search Console for [...]

8 03, 2021

44 Free Tools to Help You Find What People Search For

2021-03-08T06:37:11+11:00March 8th, 2021|Search Engine Journal|

What People Search ForBuzzSumoSEMrushAnswer The PublicFacebookTwitterYouTubePinterestUbersuggestScreaming FrogAhrefsYoastGTMetrixKeywords EverywhereSEO Search Simulator by NightwatchMozbarTF*IDF tool by SeobilitySERP SimulatorCheck My Links19-31. Other Social News SitesGoogle AutocompleteGoogle People Also AskGoogle Searches Related ToGoogle NewsGoogle Alerts + IFTTTGoogle Search ConsoleGoogle Keyword PlannerGoogle Data StudioGoogle TrendsGoogle SheetsGoogle AnalyticsPage Speed InsightsLighthouseTrending TopicsAs thought-provoking and enjoyable as keyword research can be, it’s also equally complicated and mind-boggling if [...]

6 12, 2020

You Need This 2021 Marketing Calendar [Free Templates]

2020-12-06T03:00:14+11:00December 6th, 2020|Search Engine Journal|

With 2020 almost behind us, it’s time to set your sights on next year’s marketing campaigns.That means a lot of #CatDad photos, “New Year, new you” messaging, and pumpkin spice lattes.Consider this your ultimate holiday marketing calendar for 2021.Many of the holidays listed here are classics; some are feel-good holidays, and some are made up by brand themselves.Trust me, you’ll [...]

17 10, 2020

How to Use Google Analytics: A Complete Guide

2020-12-21T12:22:08+11:00October 17th, 2020|Search Engine Journal|

Peter Drucker once said, “If you can’t measure it, you can’t improve it.”Without data, it is impossible to show what effect your SEO strategies are having.Tracking performance and progress makes analytics invaluable to marketers.According to HubSpot, 61% of respondents say generating traffic and leads is their most significant marketing challenge.When the C-suite isn’t getting the leads they expect, they start [...]

25 09, 2020

39 Inspiring Examples of Contact Us Pages

2020-09-25T23:45:37+10:00September 25th, 2020|Search Engine Journal|

Most contact pages are designed with function in mind.They slap an email address, phone, and location on a plain background and call it a day.But basic contact pages don’t inspire visitors to reach out and connect.Other pages make it easy to contact the company – which is awesome.Except, that can also drive up customer service costs.So what makes the perfect [...]

13 09, 2020

What Are Breadcrumbs & Why Do They Matter for SEO?

2020-12-21T12:18:36+11:00September 13th, 2020|Search Engine Journal|

When it comes to SEO, there’s a lot to contend with.Keywords, links, and in-depth content all impact your ability to rank in the almighty search engines.It’s like competing in the fast-food arena today – tacos or burgers?But what about breadcrumbs?No, we’re not talking about the tasty breading for chicken parm.Breadcrumbs are a navigational feature for your website, and they can [...]

26 08, 2020

37 of the Best 404 Pages That You’ll Want to Steal

2020-12-29T11:59:50+11:00August 26th, 2020|Search Engine Journal|

An epic 404 page likely isn’t going to win your business any awards. I get it.But it shows that you care about your customers.A great 404 page can be a smart way to show off your brand’s personality.But is it worth it to invest in a fancy 404 page?It can be.Because when users land on your 404 page, they aren’t [...]

Go to Top