Agencies need a reliable rank tracker to carry out successful SEO campaigns. Consider these points when choosing the right tool for your needs.The post Choosing Your SEO Agency’s Rank Tracker: 4 Key Questions to Ask appeared first on Search Engine Journal. Source link

Explain the Client’s ‘Room for Growth’ With Specific MetricsAnother crucial aspect for you to set a shared success definition is mapping the client’s search real estate.Analyzing their status quo and their competitors on specific key phrases and topics will give you the chance to create a compelling business case. As Telford explained:“As an integrated agency, at Clarity PR, we have [...]

Pitfall #1: You Include Branded Keywords in the MixBranded organic traffic is not SEO traffic.The navigational keywords related to your client’s website or to other websites (even competitors’) won’t be valuable for your SEO campaign, as you can’t directly influence them.Plus, your client owns all the branded keywords and they’re using other channels to amplify them (marketing campaigns, advertising, paid [...]

Set a Realistic Business Development DirectionIf you don’t have the bigger picture behind your SEO proposal set, you won’t know where you end up.“The forecast is a great sense check on why you are doing this in the first place,” Gibbons says.This is the step in which creating a forecasting scenario gives you the right overview of the size of [...]

Choose the Relevant Keywords from the StartYou need to identify and leverage the high opportunity keywords, so you make the most of your agency and your client’s resources.Here segmentation becomes the act of translating the client’s business strengths into actionable tactics through two significant lenses:The client’s website categories and target audience.The business/SEO opportunities.The Buyer’s JourneySegmenting keywords based on customer journey [...]

That’s quite a difference in search intent.The first example speaks to your brand’s popularity, the other is competing for the user’s attention. It’s the latter that we can fully influence through SEO.Why You Should Target Non-Brand Organic Keywords Only (& Measure Non-Brand Organic Traffic)To be completely honest, transparent, and in control of your SEO impact, you have to access non-brand [...]

Align Client Acquisition & Growth PotentialIf you have a good understanding of what your overall portfolio performance is, it will give you a clearer picture of what types of clients your agency wants or needs. You will also control when it’s time to slow down on new business acquisitions and when it’s time to hire fast.For Impression, along with many [...]

Building the Business Case with ForecastingA Way to Align Your TeamDoing a forecasting exercise at this stage not only helps you evaluate the potential of the lead’s growth possibilities, but is also an important step in the agency’s internal calibration.For Go Up, this is a “viability test” which includes both the forecast and a deep dive into technical issues, SEO [...]

Design Behavioral Interviews: The STAR MethodSTAR, or “situation, task, action, result,” is an interviewing technique that helps you understand a prospect’s behavior in different scenarios, successfully adopted by Amazon. Each step in STAR is a question that the interviewee must answer:“What was the situation?”“What were you tasked with?”“What actions did you take?”“What was the result?”The STAR method doesn’t just give [...]

This post was sponsored by SEOmonitor. The opinions expressed in this article are the sponsor’s own.A reliable core rank tracker is crucial for the SEO business growth of your agency.Many factors define that reliability, including:Accurate, complete data sets.Data update frequencies.Accessibility, customization, and collaboration features.User experience.Customer support.Plus, it’s important to take into account how the tool and the internal processes of [...]