Written by SEOmonitor - Wondering how to do SEO for ecommerce? Looking for expert insights on ecommerce SEO? Uncertain how to make your online store more successful? From acknowledging that the traditional customer journey is dead, to fast pivoting due to Google’s constant updates, to reassessing benchmarks after the pandemic digital boom and the subsequent fall, experts from award-winning agencies [...]
Written by SEOmonitor - At Estudio34, we have a powerful mix between SEO and PPC, which helps us be more effective at optimizing spending and targeting. So, start by building a communication plan before creating your next digital strategy. Focus on leveraging some of the learnings from one another. Step 2: Define The SEO & PPC Problem To Solve First, you [...]
Written by SEOmonitor - 7 Key Questions To Ask When Assessing Your SEO Business Needs To make your SEO tool search even more practical, here are some more guiding questions to ask your SEO team. These additional questions will help you pinpoint SEO tool pain points and more: Does your current SEO solution give you enough data? Does your SEO [...]
Written by SEOmonitor - That’s why, as Sandford advises, you need to proactively communicate both the opportunity and the downsides. According to him, you should: Flag the issue in good time.Flagging a potential issue in a good time frame before it happens shows that you are on the ball. If you can see an issue somewhere down the line, it [...]
Written by SEOmonitor - The Truth About The Real ROI Of SEO SEO often involves a significant initial investment with a longer ROI than other channels. And once you let SEO slide, the recovery budget can be even more taxing. However, the ROI from an investment in SEO is generally higher than in other channels. You know this, but do [...]
Written by SEOmonitor - Attract Potential Clients With A Clear Road To SEO Success Set yourself or your agency apart from competitors by having a detailed SEO forecast in place for any new business pitch. SEOmonitor, August 2022 Coming to the table with a solid idea of how much traffic your team could bring in makes your service offering more [...]
Agencies need a reliable rank tracker to carry out successful SEO campaigns. Consider these points when choosing the right tool for your needs.The post Choosing Your SEO Agency’s Rank Tracker: 4 Key Questions to Ask appeared first on Search Engine Journal. Source link
Explain the Client’s ‘Room for Growth’ With Specific MetricsAnother crucial aspect for you to set a shared success definition is mapping the client’s search real estate.Analyzing their status quo and their competitors on specific key phrases and topics will give you the chance to create a compelling business case. As Telford explained:“As an integrated agency, at Clarity PR, we have [...]
Pitfall #1: You Include Branded Keywords in the MixBranded organic traffic is not SEO traffic.The navigational keywords related to your client’s website or to other websites (even competitors’) won’t be valuable for your SEO campaign, as you can’t directly influence them.Plus, your client owns all the branded keywords and they’re using other channels to amplify them (marketing campaigns, advertising, paid [...]
Set a Realistic Business Development DirectionIf you don’t have the bigger picture behind your SEO proposal set, you won’t know where you end up.“The forecast is a great sense check on why you are doing this in the first place,” Gibbons says.This is the step in which creating a forecasting scenario gives you the right overview of the size of [...]